Branding
Tips

The 12 Brand Archetypes

The 12 Brand Archetypes

You may have heard the term “archetypes” before. Or maybe not. But they are critically important to the success of your business.   Why? Because

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The Pricing Paradox

The Pricing Paradox

Pricing is one of the trickiest elements of running any business. Whether you are selling cars or houses, wingnuts or laptops, the price point you

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Ready Set. Grow

Ready? Set. Grow!

If you have been running your business for a while now, you probably already are familiar with some of the warning signs that you are

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