THE LOVER Archetype
- Friend
- Intimate
- Enthusiast
- Spouse
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OBJECTIVE
Being in a relationship with the people, work and surroundings they love intimacy and experience
SKILL
Passion, gratitude, appreciation, and commitment to become more and more physically and emotionally attractive
WEAKNESS
Outward-directed desire to please others at risk of losing own identity being alone, a wallflower, unwanted, unloved
Lover Archetype Story
CHARACTERS
Love will keep us together and keep the Lover going. They lead with their heart, which they wear on their sleeve. They’re selfless, and even though fully devoted to the one they adore, can sometimes neglect their own health and safety.
The lover desires to be desired. The experience of Intimacy, closeness and sensual pleasure are what the lover seeks and will use the means they have to achieve it. They are motivated to become more physically and emotionally appealing to increase their capacity to attract others.
To appeal to a Lover you need to make them feel attractive or stir their passionate desires for connection and intimacy. Because of their attraction to sensory pleasure, communication and messaging should use sensual language and tone. Imagery and tone of voice are especially important for The Lover archetype.
Lover archetype Ads
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Lover Archetype BRANDS
You’re the Only one
I AM THE ROMANTIC
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