Creator Archetype
Brand Culture
TO wow and amaze
- The Innovator
Brand Voice
Inspirational
Daring
Provocative
- The Artist
Brand Experience
inspiring self-expression
- The Writer
![](https://lytrondesign.com/wp-content/uploads/2021/04/kitchen-aid.png)
OBJECTIVE
To realize a vision and to create things of enduring value
![](https://lytrondesign.com/wp-content/uploads/2021/04/pngbarn.png)
SKILL
Develop artistic control, skill, creativity and imagination
![](https://lytrondesign.com/wp-content/uploads/2021/04/white-food-box-packaging-for-hamburger-lunch-vector-5138819.png)
WEAKNESS
To be stifled by their own desire for perfection
![](https://lytrondesign.com/wp-content/uploads/2021/04/splash-of-hot-chocolate-in-white-glass-JXNWM9E.png)
About me
The Innovative Creator
You have the ability to show people something new and exciting that they never could have imagined on their own.
You teach people a craft they can use to improve their own creativity. People want to be around you because they feel inspired by your vision. The Innovative Creator appeals to people who want to believe in something bigger than themselves.
Story Archetype
CHARACTERS
Leonardo da Vinci was a Renaissance painter, sculptor, architect, inventor, military engineer and draftsman — the epitome of a true Renaissance man.
![Leonardo da Vinci](https://lytrondesign.com/wp-content/uploads/2021/04/leo.jpg)
Christopher Edward Nolan is a British-American filmmaker known for making personal, distinctive films within the Hollywood mainstream.
![Christopher Nolan](https://lytrondesign.com/wp-content/uploads/2021/04/Christopher_Nolan_Cannes_2018.jpg)
Robotics nerd Hiro Hamada discovers an inflatable health care robot Baymax created in the past by his brother, Tadashi.
![Big Hero Six](https://lytrondesign.com/wp-content/uploads/2021/04/15133656104_7dddc04b00.jpg)
Little Big Planet is an action adventure game set in a whimsical land filled with puppets and platforming puzzles.
![Little Big Planet](https://lytrondesign.com/wp-content/uploads/2021/04/3711292494_d7e38ce7c3_b.jpg)
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Industries & Brands
- Video Games
- Art & Design
- Information Technology
- Marketing
- Writing