Brand Perception vs Reality
How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe
How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe
One small change to your digital marketing strategy can instantly transform your online ads from passive to highly active. All you need to do is
For a small business owner, visualization is one of the most effective ways to plan for the future. All it requires is for you to
If you own a small business in Pittsburgh, do you really want to devote your time and money to marketing to customers in San Francisco?
Think people are getting tired of social media? Think again! If anything, social media is only getting more popular, not less. In fact, social media
The photographs, videos, graphics, and other images you use on your web pages can make or break your business. Use the right images and people
What happens when somebody finds your website online? It’s one thing to attract visitors. But the real challenge is keeping them there. And convincing them
In war, the winning army usually succeeds because it has a better battle plan than its enemy. Spoiler Alert: Business is war. And your business will
If you have spent a lot of time and energy making your website look great, seamlessly interactive with visitors, and instinctively encapsulating the essence of
When most small business owners get up in the morning, their biggest concern isn’t where they will be five or ten years from now. It’s
Small business owners often face a dilemma: Should they spend the money on a professionally designed website? Or should they simply hire their niece or
Social media is always changing. The platforms that were most popular last year may not bring the same number of results this year. And new