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Innocent Archetype

Innocent archetype is a positive personality with an optimistic outlook on life. They crave security and ultimately, they want to be happy.

Brand Culture
helps people find sanctuary, peace, and happiness
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Brand Voice
Honest and most importantly, positive communication
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Brand Experience
Safety and a trustworthy environment
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These are the three Jungian archetypes that represent the pursuit of fulfillment: The Innocent, the sage, and the explorer.

The Innocent is a bit like the beautiful little child or the wise mystic, filled with wonder at the beauty of it all, still believing it is possible to live in paradise right now. At the lower levels of the archetype, people believe that this is their heritage and therefore become upset when life seems to let them down. At a higher level, the Innocent chooses a more simplistic, more values-driven life and moves into paradise by walking on this determination.

Brands who use the Innocent archetype


They want to make their customers feel safe and beautiful on the inside. Ex: Nintendo Wii, Coca-Cola, Dove.

We all have some experience of a remarkable moment when the excellent, perfect life seemed possible. We all want to fulfill a longing for some ideal place where we can feel fully ourselves and at home, right? Some psychologists explain this yearning as a desire to re-experience the security and harmony of the womb.

We have so many options, in terms of how to pursue our individual destinies, but not too much help to show us the way. That is why archetypes and archetypal stories that provide a road map for self-realization are so relevant.

The Innocent Archetype is a bit like the beautiful little child filled with wonder at the beauty of it all, still believing it is possible to live in paradise right now. At the lower levels of the archetype, people believe that this is their heritage and therefore become upset when life seems to let them down. At a higher level, the Innocent Archetype chooses a more simplistic, more values-driven life and moves into paradise by walking on this determination.

As buyers, when Innocents, find a brand they trust they become extremely loyal, especially brands that make life simple.

Innocent archetype Ads

TV and Social Media ad commercials are great opportunities for storytelling. Creative minds use archetypes to gather a community around a story.

The customer of an Innocent brand archetype prefers gimmick-free, noninvasive commercials, and they are naturally drawn to optimistic brands.  Heavy or guilt-inducing ads are likely to drive the innocent customer away. Innocent brands foster purity, simplicity, and trustworthiness.

Innocent Archetype Industries

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Organic

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Beauty

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Pet Care

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Baby Items

Innocent Brands

Free to be you

FREE TO BE ME

DRIVE

FEAR

INNOCENT Colors

innocent Archetype Site Made by Lytron Strategic Agency