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THE JOKER Archetype

BRAND CULTURE
Let your hair down & start living!
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BRAND VOICE
Fun loving, playful & optimistic
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BRAND EXPERIENCE
All about having fun and living life in the moment!
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What is
the Joker
Archetype?

The Jester is all about having fun and living life in the moment. They not only love having fun themselves, they see it as their duty to be a ray of sunshine in everyone’s life around them.
To have a great time and lighten up the world to live in the moment with full enjoyment
Objective
Joy play, make jokes, be funny
Skill
Frivolity, wasting time being bored or boring others
Weakness

Joker

Character Archetypes

Mr. Bean
Spongebob
Flo from Progressive

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