Sage Brand Archetype | Florida Branding & Digital Ad Agency

THE SAGE Archetype

Celebrate life-long learning

BRAND CULTURE

Learn More

Factual, decisive, intelligent & researched

BRAND VOICE

Learn More

Warm, welcoming and special

BRAND EXPERIENCE

Learn More

The Sage is a seeker of truth, knowledge and wisdom.

The brand identity put the focus on discovering the truth and their customers are mainly people who are keen to use their intelligence to analyze and understand the world.

Objective

To use intelligence and analysis to understand the world. To find the truth.

Skill

Wisdom, intelligence, seeking out information and knowledge; self-reflection and understanding thought processes.

Weakness

Can study details forever and never act. Being duped, misled—or ignorance.

STORY ARCHETYPE

CHARACTERS

theoretical physicist

ALBERT EINSTEIN

THE PROGRAMMER

MARK ZUCKERBERG

THE MOTIVATOR

OPRAH WINFREY

THE JEDI MASTER

YODA

Industries

Universities and schools, libraries

As these areas of expertise display a vast well spring of knowledge and opportunity for understanding, it relies on the Sage archetype to demonstrate this concept.

Innovative appliances for better living

For cars, Audi is blessed to be a Sage car. They know their drivers and do everything to please them.

Complex apps with bid data

This is about engineering, song or software or other types of engineering programs. Antivirus programs like Norton.

Blogs, daily news tv broadcasts

Almost everything connected with the news has a component of the Sage archetype.