THE SAGE Archetype
Celebrate life-long learning
Factual, decisive, intelligent & researched
Warm, welcoming and special
The Sage is a seeker of truth, knowledge and wisdom.
The brand identity put the focus on discovering the truth and their customers are mainly people who are keen to use their intelligence to analyze and understand the world.
To use intelligence and analysis to understand the world. To find the truth.
Wisdom, intelligence, seeking out information and knowledge; self-reflection and understanding thought processes.
Can study details forever and never act. Being duped, misled—or ignorance.
As these areas of expertise display a vast well spring of knowledge and opportunity for understanding, it relies on the Sage archetype to demonstrate this concept.
For cars, Audi is blessed to be a Sage car. They know their drivers and do everything to please them.
This is about engineering, song or software or other types of engineering programs. Antivirus programs like Norton.
Almost everything connected with the news has a component of the Sage archetype.
University of Canterbury Ad
The Truth shall
SET YOU FREE
To understand the world and teach others what you know!
Being fooled, misled or outsmarted!