The Ruler Archetype
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THE ARCHETYPE OF
The Ruler Personality
The Ruler desires control above all else and is a dominant personality. They get the job done on time, within budget, and above expectations. Rulers want to feel a sense of superiority and being a part of a V.I.P club. This is not about mass appeal but emphasizing the their exclusivity and power.
Characters
Ruler Story Archetype
Barack Obama
Barack Obama was the first African-American president of the United States
Elsa
Frozen Movie
King Authur
The History of the Kings of Britain
Archetype Video Ads
THE ARCHETYPE OF THE RULER
Brands & Industries
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Automotive (Luxury)
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Watch Manufacturers
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Hotels
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Formal Wear Apparel
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Power isn’t everything,
it is the only thing!
it is the only thing!
DRIVE
Power
Prosperity
Status
Success
Wealth
Prosperity
Status
Success
Wealth
FEAR
Weakness
Insignificance
Failure
Poverty
Destitution
Insignificance
Failure
Poverty
Destitution
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