When It Comes to Customer Service, It’s Personal

When It Comes To Customer Service Its Personal 1

 

If you want to create a deeper, more meaningful connection with your online customers, you need to make your interactions seem more personalized.

 

When people feel as if you know them and they know you, they are more likely to come back to your website again and again as opposed to an impersonal competitor. Engaging customers on a personal level is the key to your online business’s success.

 

When It Comes to Customer Service, It’s Personal – What’s My Name?

 

Countless studies have shown that people respond positively to hearing their own names during live interactions. The same premise holds true for online interactions as well.

 

Using customer’s names in emails, text messages, online offers, and elsewhere helps reinforce the idea that you have an interpersonal relationship with that person. In the same way that people like to hear their name spoken, they also like to see it in print — whether it’s online, on their phone, or elsewhere.

 

Capture your customer’s first and last names during the initial interaction then store this string to use it throughout your future contacts. This will help build relationships with your customers and keep them coming back for more.

 

When It Comes to Customer Services, It’s Personal – Put a Face to Your Name

 

While it’s important for the customer to hear their name, they also need to hear yours. On your website and during your interactions with your online customers, make a point of including your name and, if possible, a photograph of you so that they can put a face with your identity.

 

This helps strengthen trust bonds with customers and inspire confidence in your business relationship. When appropriate, you also can include personal details about your life, such as introducing your spouse and children, including photos of your home, and talking about vacations, your career, education, and more.

 

If you want strong relationships with your online customers, make it personal.

 

First Impressions Critically Important for Websites

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When meeting new people, first impressions are important. How people look, the way they act, how friendly and helpful they are all influence your decision whether or not to interact with them.

 

The same holds true for web pages. In fact, first impressions are even more important when people land on your web page. That’s because visitors will make judgments about the credibility of your web page in as little as 50 milliseconds after they land there.

 

And one out of every five people who visit your website will leave and never come back.

 

The First Crucial 10 Seconds

 

There are two primary questions people ask themselves when landing on a new website:

 

  1. Is it safe?
  2. Does it provide specifically what I’m looking for?

 

If a website doesn’t seem safe — in other words if people fear their laptop, smartphone, or another device might become infected by a virus or their personal data may be stolen — they will jump off instantly. With so much malware out there, it’s a legitimate concern.

 

Similarly, most internet users today don’t have the patience to waste time with a website that isn’t exactly what they are looking for. Within 10 seconds, visitors are likely to size up your web page and decide if you are giving them what they want. If not, they will click off and likely never return.

 

First Impressions Critically Important for Websites – Testing Your Web Pages

 

That’s why it’s a good idea to continually test your web pages to see how it measures up to these two questions. Test it yourself using different devices than the ones you usually use.

 

Plus, you want to have other people test your websites as well. Ask friends or co-workers to give you their initial impressions. Or incentivize your customers to respond to a brief survey to share their thoughts.

 

The Colors You Choose for Your Website Matter

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Picking out the color scheme for your website is one of the most important decisions you will make.

 

Colors have a subliminal effect on your web page visitors. So the best colors for your specific website will depend on what you want to people to do once they land there.

 

Many businesses will simply choose colors that match those in its logo or products. But there is a lot to learn about the psychology of colors. Before you make any decisions, you should consider the questions of colors carefully.

 

Improving Conversions

 

The objective of any website is to get conversions of its visitors. That simply means getting people to do what you want them to do when they arrive on your web page, be it purchase a product, take a poll, sign up for a mailing list, and so on.

 

Picking the right colors for your target visitors can improve your conversions. For example, women tend to dislike gray, orange and brown and tend to like blue, purple, and green.

 

Men, on the other hand, don’t like purple, orange and brown but are drawn to blue, green, and black. So if you are marketing to a target audience composed of one particular sex, your color scheme should match its preferences.

 

The Colors You Choose for Your Website Matter – Color Psychology

 

Certain colors subconsciously project specific emotions. For example, blue tends to cultivate trust in the page visitor whereas yellow is for warnings.

 

Green is often best for products related to the environment and the outdoors while orange can create a sense of urgency or impulse in page visitors. Black is often associated with luxury and high value.

 

Colors help your website express itself visually so that it can appeal to people’s emotions. Choose the right one for your website and you can improve conversions, build customer loyalty, and achieve your objectives.

 

Monetizing Personal Data with Your Website

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People will return to businesses if they feel as if they have a personal relationship with them.

 

Think about your own experience: When employees at your favorite coffee shop know your regular order or your local bookstore calls you when your favorite author has a new book out, aren’t you more likely to go back there?

 

Capturing and storing personal information about your customers can help build trust relationships with them and keep them returning to your online business again and again.

 

 The Value of Birthdays

One of the easiest types of personal data to capture and store is birthdays. When you ask your customer for their birthday, you can use this data to create special offers, discounts, and other personalized birthday celebrations.

 

Most people like to have their birthdays recognized and celebrated. Storing a customer’s birthday as a data string in their digital personal information file allows your business to make your customers feel special and strengthen your trust relationship with them.

 

Monetizing Personal Data with Your Website – Other Personal Data

 

Birthdays aren’t the only personal information you can collect and store about your customers. Information such the name of the city where they live, whether or not they are married or have children, and where they went to school can be invaluable in building trust bonds.

 

Product preferences are another great way to let your customers feel as if you know them personally. If they always buy the same products or brands from you, your business can create a personalized marketing plan that will ensure they come back to your website to purchase those products every time.

 

People like to be recognized and appreciated, even by the businesses they deal with only online. By learning and storing personal information such as birthdays and product preferences, you can build customer loyalty and increase retention.

 

Pictures of People Connect Better with Page Visitors

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When you post articles, blogs, or other content on your web page, it’s important that you always include some sort of image to go with it.

 

But not just any image will do. Visitors to your web page will connect better on an emotional level if you include an image that includes at least one person, rather than simple pictures of objects of products.

 

Numerous studies have shown that Internet users prefer websites that include pictures of people over pictures of things.

 

The Human Touch

 

Human beings are social entities and they like to make connections between people and their stories. When you include an image that includes a real person, people will project their thoughts and ideas onto that image.

 

But when you simply post a picture of a thing, the viewer can’t make that imaginative connection as easily. They can’t empathize with an object in the same way that they can with a real live human being.

 

The Voyeuristic Effect

 

People also like to look at other people. But they don’t always get the opportunity to do so as much as they would like in real life.

 

Think about your own experiences. In the office, or even in your own home, if you were to stare at another person as long as you wanted it probably would make you both feel uncomfortable.

 

But you can look at an online photo of a person as long as you like.

 

This is known as the voyeuristic effect of online marketing. Professional marketers know that if they include images of young, attractive people with their postings, it will attract and hold the eye of the viewer longer.

 

Pictures of People Connect Better with Page Visitors – SEO Fort Lauderdale — Effective Web Pages

 

Your web postings will have more effect if they include photos of actual people whenever possible.

 

People love looking at people. Use that to your advantage.

 

“Lytron Lead Generation” Is Good for Your Business!

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When it comes to attracting new customers, retaining existing customers, and expanding both the scope and profitability of your business, practically everything today depends on your organization’s online presence.

 

According to a recent study conducted by UPS, for the first time ever more customers today are turning to the Internet to find the products and services they want than real-world, brick and mortar businesses.

 

Lytron Lead Generation – Making Your Business Count

 

That means that if you want to capture the largest share of online customers as possible, you need to have an effective, professional digital marketing strategy. After all, that’s where the majority of your customers are looking for businesses just like yours right now!

 

“Lytron Lead Generation” has the experience, knowledge, and ideas that can raise the online profile of your company so that you can connect with those customers.

 

 Crafting an Online Strategy

 

At “Lytron Lead Generation”, we can help you create appealing, effective websites that attract the attention of online customers, then compel them to interact with your business.

 

Whether your goal is to build customer loyalty, provide your clients with an interactive experience they will never forget, or simply to sell your business’s product and services, “Lytron Lead Generation” can help you craft the effective strategy you need to meet and exceed your organization’s objectives.

 

We have the web design Fort Lauderdale businesses want and have helped hundreds of small businesses just like yours achieve success in the digital marketplace … and we can help you, too!

 

In the 21st Century, online customers are too important to ignore. Don’t leave money on the table by not pursuing this rapidly growing base of prospective customers.

 

Let “Lytron Lead Generation” help your business develop the effective, interactive, and profitable online marketing strategies that will propel your business to the top.

Fitting Puzzle Pieces Together

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Successful online marketing is sort of like assembling a jigsaw puzzle: To get the results you want for your business, all the pieces have to fit together.

 

Fortunately, the marketing professionals at “Lytron Lead Generation” are skilled at solving your online puzzle so you can maximize your connections with your customers and clientele.

 

Social Media Marketing

 

Today, one of the most important pieces of the puzzle is your social media marketing. An increasing number of customers now use social media platforms such as Facebook, Twitter, Instagram and others to get recommendations about local businesses, search for new products, and find the services they need.

 

Enhancing your social media profile is just one of the many tasks “Lytron Lead Generation” can help you achieve. Our social media marketing experts understand the intricacies of social media and can help you get the most mileage from your postings.

 

Fitting Puzzle Pieces Together – Search Engine Optimization

 

Search engines like Google, Yahoo, Bing and others are now the primary way people look for products and services. According to a recent study, for the first time ever people now buy more products online than they do in real world stores and malls.

 

So if you want to attract the highest percentage of prospective customers searching online for the types of products or services your business offers, your websites, home pages, online catalogs and other web pages need to be optimized.

 

“Lytron Lead Generation” has the skills, experience and knowledge in search engine optimization (SEO) techniques to maximize the number of people who find your business online. We can revamp your web pages so that they contain the features that Google and other search engines prefer.

 

Fitting Puzzle Pieces Together – Consistency and Branding

 

Another thing “Lytron Lead Generation” can help you with is your branding. It’s important that prospective customers encounter consistent branding across every online platform.

 

Providing your clients with consistent branding helps bring all the pieces of the online marketing puzzle together.

Using Color to Improve Conversions

Using Color to Improve Conversions

Visitors to your website, blog or other pages respond to what they see on an emotional level first and an intellectual level second. Much of the tone of your web content has to do with the choice of colors that you use.

 

When you make poor color choices, your conversions will be immediately impacted. For example, if your website is about bounce houses and you choose to use blacks, greys, and other depressing colors, people will naturally want to click off your page.

 

But if you choose bright, primary colors that appeal to people with children, your conversions will be higher organically.

 

Determine Your Audience

 

The first consideration in color choices is your intended audience. Are you seeking to appeal to men or women? Rich people or middle class? Children or adults? The answers to all of these questions can affect your conversions.

 

For example, women tend to prefer blue, purple and green and naturally avoid grey, orange and brown. Men prefer blue, green and black and don’t like purple, orange and brown.

 

Using Color to Improve Conversions – Cultivating Trust

 

When people visit your web pages, you want them to believe in you and trust what you are telling them. Blue is one of the most frequently used colors because it naturally instills trust. That’s why so many corporate logos — including IBM, Paypal, Facebook and others — use shades of blue.

 

The biggest exception to using blue is food. From an evolutionary perspective, blue is associated subconciously with poison. So try not to use shades of blue when writing about or promoting food-related subjects.

 

Using Color to Improve Conversions – Calls to Action = Bright Colors

 

When you get to the part of your web page in which you want the visitor to do something – such as sign up for a newsletter, buy a product, or whatever else your Call to Action (CTA) is — that’s the time to use brighter primary colors.

 

Just make sure they don’t clash with the other colors on your web page.

PowerPoint Pitfalls to Avoid During Your Next Presentation

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PowerPoint has become ubiquitous in business presentations. Whether your are pitching an website upgrade to an existing client or trying to attract a new client, you probably depend on this easy to produce, effective tool to get your message across.

 

But PowerPoint slideshows can actually hurt your credibility if you don’t use them effectively. PowerPoint should be a tool to improve your visuals, not a distraction.

 

PowerPoint Pitfalls

 

Here, then, are some top mistakes to avoid when making your next PowerPoint presentation.

 

  • Take It Easy with the Sound Effects — When PowerPoint was first introduced more than a decade ago, the stock sound effects were a novelty. Today, they are a distraction, especially when the same sound effect is included with every slide transition or when trite sound effects are used, such as clapping at the end. Your want the people watching your presentation to focus on your message, not on the technology.

 

  • Standard Clipart Is Cliched — PowerPoint is now used so often that the standard clipart that comes with it has become stale and cliched. Depending on it shows a lack of creativity. A better idea is to scan your own photos or choose more original graphics from one of many online companies. Or consider whether you need graphical images at all. Screen captures often add more realism when making a presentation about a website or software.

 

  • Pre-Made PowerPoint Templates — Many of the templates the come with PowerPoint are outdated. They often include distracting backgrounds or stale color combinations. Come up with your own distinctive look or incorporate your company logo in the corner of the screen.

 

  • Too Much Text — Slides shouldn’t simply be scripts of what you are reading. They should depict your idea graphically or summarize key points. Avoid slides that contain full paragraphs, quotations or even full sentences. Bullet points work well. Images and graphics work even better.

 

  • Be Prepared for Disaster — Anticipate the worst and hope for the best. Have a backup plan — such as pass-outs or a flip chart — ready just in case your PowerPoint doesn’t work for whatever reason.