The 12 Brand Archetypes
Posted by on February 19, 2020 in Branding
The 12 Brand Archetypes

You may have heard the term “archetypes” before. Or maybe not. But they are critically important to the success of your business.   Why? Because archetypes define psychological mind states that customers have when looking for products, services, and businesses.   People mak...

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Lytron Design’s Step-by-Step Branding Process
Posted by on February 19, 2020 in Branding
Lytron Design’s Step-by-Step Branding Process

Every brand is unique. But the approach Lytron  takes to helping clients discover and understand their specific brand follows a predictable pattern.   Here is the step-by-step branding process we use to create flourishing, successful brands for our clients. While there are many variables...

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7 Secrets to Cracking the Brand Psychology Code
Posted by on February 18, 2020 in Branding
7 Secrets To Cracking The Brand Psychology Code

Do you want to hear a secret? How about seven of them?   Today, I want to talk about brand psychology. Specifically, the seven most effective ways to use the way most people think to attract new, high-quality clients and customers to your brand. As you already know, your brand is the m...

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Emotional Branding Creates Uniqueness
Posted by on February 16, 2020 in Branding
Emotional Branding Creates Uniqueness

The other day, I was thinking about a specific nutritional supplement. Like most people these days, I immediately went to my phone and Googled it.   Not surprisingly, I instantly got connected with literally thousands of businesses wanting to sell me that specific product.   An...

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3 Simple Steps to Attracting the Best Clients
Posted by on February 14, 2020 in Branding
Google Ads Industry Benchmarks

Most people can put their clients in one of two categories: Good clients and bad clients.   You probably already know who your bad clients are.   They’re the ones who require a lot of hand holding, push back against your best ideas, and demand maximum time and attention while...

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Lytron Can Help You Discover Your Brand
Posted by on February 12, 2020 in Branding
Lytron Can Help You Discover Your Brand

If your business isn’t getting the acclaim it deserves from your customers, it could be because they don’t understand your brand.   The brand you present can make or break your business. It determines whether customers make genuine emotional connections with the products or services you o...

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Is It Time for You to Rebrand Your Business?
Posted by on February 8, 2020 in Branding
Is It Time For You To Rebrand Your Business

 If you’ve been following Lytron  at all, you probably already know that it’s all about the branding.   Branding connects directly with people’s emotions, which allows them to make genuine emotional connections with your business … connections that can last a lifetime.  ...

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The Pricing Paradox
Posted by on February 5, 2020 in Branding
The Pricing Paradox

Pricing is one of the trickiest elements of running any business. Whether you are selling cars or houses, wingnuts or laptops, the price point you decide on can make or break your business.   Set prices too high and you can freeze yourself out of the marketplace. But setting prices too ca...

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Ready? Set. Grow!
Posted by on February 5, 2020 in Branding
Ready Set. Grow

If you have been running your business for a while now, you probably already are familiar with some of the warning signs that you are working too hard:   You are tired all the time   Your stress level is through the roof   “Success” always seems just a litt...

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Expanding Your Brand (Trusting Others)
Posted by on February 2, 2020 in Branding
Expanding Your Brand

Successful business owners quickly learn that there is an inverse relationship between the growth of their business and the demands on their time.   In other words, the bigger your brand becomes, the busier you become … and the less time you have to spend working on the “big picture...

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