Strategic Consulting Agency. Fort Lauderdale Web Design, Branding, Digital Ad Marketing Agency, CRM Software

Every business has something about it that is unique. If you can identify what your distinctive selling point is, you can differentiate yourself from your competitors in your branding and in the marketplace.

You probably know what makes your business special. After all, you are the author of your own story. But to communicate that exceptional quality in exceptional and meaningful ways, businesses often need to rely on professionals — like the marketing and branding experts at Lytron Web Design.

Giving that Extra Push

In digital marketing, most of the time people visiting your website landed there because they already were actively looking for products or services like the ones offered by your business. So by getting them to click on your web pages, you’ve already completed three-quarters of the task. All they need is a little “extra push” to commit to your Call to Action (CTA) — whether that’s buying something, giving you their contact information, or whatever other action you page visitors to take.

Lytron Web Design can help by highlighting and featuring your business’s unique selling point, whatever it is that sets you apart from direct competitors in your market. Plus, we can do that in ways that reach people on an emotional level, whether it’s through the written word, images, website design, or all of the above.

Lytron Web Design

Nobody knows better than you why people should choose your business. Lytron design knows how to use that selling point to connect with online customers who already want what you are offering but simply need that extra push.

Together, we can achieve great things for your business. Contact our web design experts today to get started collaborating on websites, branding, and other strategies that showcase your business’s unique qualities and put you at the top of your market.

There are a lot of things that go into making a successful website, including unique design, well-written content, and engaging images. But one of the most important is also one of the most basic: The main color scheme.

Choosing the right colors for your website depends on a lot of different factor such as emotional response, previous branding, and the image you are trying to project with your business web pages. So picking a color scheme is a big decision. But once you do, it’s critically important that you keep mostly the same colors throughout all of your web pages and even real-world marketing materials.

Colors and Branding

Your unique color scheme is as much a part of your business branding as your logo, your catchphrase, or even your corporate mascot if you have one. People will become accustomed to your color scheme and even comfortable with it. Over time, when they see your specific colors, they will instantly think of your business — either consciously or subconsciously.

That’s why it’s so important to be consistent with the use of your colors once you choose them. When people see the same colors on your website as they do on your packaging, print advertising, and even on your broadcast commercials, it continually reinforces your brand in their minds, building permanent familiarity with your brand.

Colors Matter

So, picking the colors that best represent your branding message is very important. At Lytron Web Design, our experienced web builders can recommend colors that best reflect the messaging you are striving to communicate with your customers or clients.

We have helped dozens of businesses create memorable, inviting, and successful brands by choosing the best colors, using them consistently throughout their branding, and genuinely engaging people with a positive projected message that promotes their products or services.

 

One of the most popular branding strategies today is known as “embracing an era”. This is when companies try to associate their products or services with a particular point in time.

What era you embrace depends on the branding message you are trying to project. The era could be as recent as the early 2000s or as distant as the Roaring ’20s. The idea is to take your prospective customers back to a simpler time that is associated with happier memories and events, offering a temporary escape for people through the products or services your business offers.

Top to Bottom Branding

When you choose to embrace a particular era, nearly every aspect of your business can reinforce this decision, from advertising to decor, even to the fonts you use on your signage or marketing materials. For example, an ice cream store may choose to commemorate the Victorian Era with employees wearing costumes from that era.

Or a business seeking to link its branding with the 1970s might use thick and curvy fonts and neon colors in its signage and advertising. Larger companies might license music from a particular era or use celebrities famous during a particular decade to be their spokespersons.

Nostalgic and Fun

Associating a particular era with your business injects a bit of nostalgia into your branding while making it fun for people to interact with your products or services. By including references to a particular era in your branding, you can create instant connections with people that serve as a sort of shorthand for your specific message — whether it’s the buttoned-down “Mad Men” era of the early 1960s or the patriotic preppiness of the 1980s.

With today’s world becoming increasing complicated, associating your branding with a past era lets customers escape into a time that was simpler and more familiar.

One of the most powerful marketing tools is the power of personality. When customers can put a face with a business, it instantly creates a loyalty bond that can result in increased trust, more familiarity, and repeat visits to your business website.

Who better to represent your business online than you? Nobody knows better about what your customers want, what solutions your business has to offer, and how you can connect the two through your products and services. So why not make you the face of your business in your online branding?

Person to Person

Some of the most successful marketing campaigns of all time were centered on a single person. Dave Matthews single-handedly put his fast food franchise, Wendy’s, in the public consciousness by personally appearing in his own restaurant chain’s commercials. Frank Perdue did essentially the same thing with his family’s chicken business.

When you put yourself out there as the face of your business, it instantly gives prospective clients somebody with whom they can make meaningful connections. People are much more likely to trust a real person than they are a logo, a mascot, or a trademark.

Lytron Strategic

Lytron Strategic can craft an online campaign that puts you front and center. Your image can be featured on your web pages, in your marketing materials, and even in your direct messaging to customers old and new.

People want to put a face with a business. When they feel as if they know you, they are much more likely to trust you and buy the products and services you are offering. By making yourself the face of your business, you can attract new customers while reinforcing trust bonds with existing ones.

Let Lytron Strategic share your story to inspire people, create genuine trust connections with customers, and take your online marketing to the next level.

To people outside of marketing, a company’s “branding” simply means its logo or possibly its mascot. When you think of Frosted Flakes, you envision Tony the Tiger, right? So that must be the cereal’s branding.

In reality, a lot more goes into developing a branding strategy than simply a company mascot or a logo, such as Coca-Cola’s distinctive script. A branding strategy is actually as a holistic approach that determines how a business builds identification and favorability with existing and potential customers. The logo or mascot is the “face” of that strategy but there’s usually a lot more going on below the surface.

Branding Elements

So successful brands have a number of different things going on at the same time. These can include things like voice, storytelling, brand identity, brand values, and offering a new and original “vibe”. Marketing professionals spend a lot of time thinking “inside the box” when it comes to keeping their branding consistent, but also “outside the box” in order to offer new and creative takes on familiar feelings related to that brand.

Consistency is the key when developing a brand. For example, Starbucks has done an excellent job creating a linear vibe when it comes to developing its branding for its gourmet coffee chain. From the cups to the people making drinks to the in-store decor to the advertising, the Starbucks brand is familiar, comfortable, and inviting — and it keeps people coming back again and again.

Your Brand

At Lytron Strategic, our goal is to collaborate with you to define and develop your business’s specific brand and then come up with new and creative ways to reinforce it with your current and future customers so you can build your physical business and online reputation.

There’s so much more to the story than just your logo or company mascot. Let’s figure it out together.

Developing effective web traffic or online campaigns for your small business can be a case of trial and error: Other people’s trials and other business websites’ errors!

You likely are going to make plenty of as you go along. But you can minimize your blunders and maximize your success by learning from other people’s mistakes rather than tripping over your own feet all the time.

Look and Learn

Spending time developing and improving your business’s digital presence is an important element of your development. But you also should spend time looking at what your competitors are doing and learning from what they do poorly. It’s also fair game to see what they do well and take it for your own.

Every time you go online, it’s an opportunity to learn something that can improve your business’s website or campaigns. Keep a notebook nearby so you can keep track of what you learn. There’s always something you can find that can make your sites better — whether it’s poor choices your competitors made or something smart that you can steal and implement for your business.

Lytron Web Design

At Lytron Web  Design, we spend a lot of time and energy looking at other people’s websites. In fact, that’s where we get some of our best ideas for improving your business’s online campaigns and digital reputation. Constantly being aware of what other people are doing is the best way to learn new things, find exciting new ways to promote your products and services, and get to understand what customers truly want from your business.

Although it’s been around for a while, the web is still in its infancy. So every day holds new discoveries that business owners can use to improve their performance and reputation. Life is a learning experience and the closer you pay attention, the better you can make your website.

To be memorable and effective, brands need to be consistent across all platforms: Print, broadcast, digital, and even signage and face-to-face messaging. Consistency is critical because it inspires familiarity in customers, making them feel comfortable with your and open to your marketing, making it more successful.

Elements like color schemes, fonts, and logo design should be consistent whether they are part of print advertising, websites, brochures, TV commercials, and even packaging. When your branding is always the same, your customers know what to expect from your business. But when it differs from platform to platform, it can be confusing and off-putting.

Amazon Marketing

One example of effective marketing is Amazon. The world’s largest online retailer has done a great job of keeping its branding consistent during every stage of the customer interaction. When you log onto their app or website, it always features the same familiar logo, the same color scheme that is anchored by package brown, and even the same simple, “regular folks” scripting style.

Then, when your package arrives, it comes in a box that features the same “Amazon smile” logo in a box that is the same color as the package brown featured on the website, digital ads, and elsewhere. Even the truck the package arrives in and the uniform worn by the delivery person is consistent in its branding.

Top to Bottom Branding

A lot of thought went into Amazon’s branding. But the results speak for themselves. In less than two decades, Amazon has gone from a niche online bookstore to one of the biggest companies on the planet. And much of that is due to its smart branding decisions.

Consistent branding continually reminds your customers of what your company is all about. Smart branding keeps everything the same on every platform and with every customer interaction.

When promoting your business online, you don’t have to reinvent the wheel. Instead, smart business owners use marketing opportunities that are already built into the calendar year: Seasons and holidays.

Holidays are familiar and comforting to consumers. They offer reassuring milestones throughout the year. And they often dictate people’s buying behaviors. So it only makes sense to use them to promote and expand your business.

Year-Round Opportunities

Nearly every month has at least one familiar holiday that can be used to connect your business with customers:

• January — New Year’s Day
• February — Valentine’s Day
• March — St. Patrick’s Day
• April — Easter
• May — Mother’s Day
• June — Father’s Day
• July — Independence Day
• August — Labor Day
• September — Back to School
• October — Halloween
• November — Thanksgiving
• December — Christmas

Building your marketing around these and other holidays and seasons create instant connections with consumers. Depending on what type of business you own, some holidays will be more relevant than others. For example, appliance dealers often have big sales on Presidents’ Day, a holiday not relevant to most other types of businesses.

Acknowledging and celebrating holidays in your blogs and social posts is another great way to connect with people — not to mention giving you something to write about. People like it when you wish them a Merry Christmas, or a Happy Fourth of July, for example. It makes your business seem more familiar and connected with their everyday lives.

Connecting to the Calendar

Official holidays aren’t the only opportunities to promote your business. The change of seasons also has familiar and reassuring relevance for customers. Pool service providers, for example, benefit from amping up promotions in the spring and summer. Owners of vacation resorts and rental properties reach more people in the fall and winter.

Whatever kind of business you own, there’s a holiday and season for you. All you need to do is find it.

Every business owner has felt it at one point or another: They are only one of the thousands of other similar businesses offering the same types of products to the same pool of prospective customers. So how can you distinguish your business from all the rest?

Well, it starts with taking action. Nothing comes from nothing. If you fail to try to differentiate your business, failure is your only option. Literally.

But the good news is that it’s possible to make your business unique, special, and appealing to customers at the expense of your competitors. All it takes is the help of an experienced, professional branding partner — like Lytron
Strategic.

20 Years and Counting

At Lytron Strategic, we recently celebrated our 20th anniversary of helping small businesses just like yours make their mark in a crowded marketplace. We’ve transformed business owners who were previously frustrated with their bland, non-differentiated business image into flourishing, strident brands that instantly appeal to customers worldwide.

Based in Fort Lauderdale but working with clients nationwide and even beyond, our skilled and experienced branding professionals will design, implement, and manage branding strategies that are uniquely suited to your business. And we get the results you want: Whether it’s enhanced return on investment, lead generation, reputation management, or all of the above!

Reliable and Experienced

At Lytron Strategic, our track record speaks for itself. With more than 1,050 completed projects and consistent five-star ratings among our clients, we are the 100% results-driven strategic branding professionals you need to take your business to the next level and beyond.

So stop thinking of yourself as a little fish in a big pond. With the help of Lytron Strategic, now you can get the consulting, brand strategy, internet marketing, and business digitization your business needs to be that pond’s only fish that matters.

Does your business need a mascot? This is typically an original character that represents some element of your business. When used properly, a company mascot creates an instant connection between your business and your customers in a positive and meaningful way.

Lots of different businesses have highly effective mascots. Planter’s Peanuts has Mr. Peanut. M&Ms has an ever-expanding world of M&M characters. The Poppin’ Fresh Doughboy has been used in advertising for Poppin’ Fresh biscuits for generations.

Like all successful business mascots, each of these has a direct and meaningful connection with the products they promote. Less successful mascots — like “The Noid” from Domino’s Pizza — can confuse and repel customers and ultimately become more of a liability than a benefit.

Creating a Mascot

Most business mascots are created by a creative team that includes graphic designers and marketers. To work with customers, they need to be appealing, memorable, and connected with the product in some way.

For example, if you own a plumbing business your company mascot needs to have something to do with plumbing. It probably shouldn’t simply be a cute animal or cartoon character because people won’t understand what that has to do with your business. It’s also a good idea to avoid company mascots that are in any way controversial, including those based on racial or ethnic stereotypes or overly sexualized.

Think It Through

Your mascot is going to be associated with your business forever, whether you want it to or not. So it’s important that you fully think through the consequences of introducing it to your customers. Think about how people will perceive your mascot a year from now, a decade from now, and far into the future.

A well-planned and designed business mascot can help bring more people to your business for many years to come.