People Today Have Less Time than Ever for Your Website

teamwork consulting fort lauderdale web design zoom 1

teamwork consulting fort lauderdale web design zoom 1

When it comes to web design, the most popular trend today could be summarized with the phrase: “Get to the point!”

Most adult users of the internet have been using the web now for nearly two decades. So they know what they want, where to look for it, and what to do once they get there. As a result, most people don’t have much time to waste when they arrive on your website. They simply want to do what they came there for — buy a product, order a service, learn more about your business – and move on to the nex thing.

Lytron Design

With this in mind, experienced web designers like those at Lytron Design are creating optimized websites that meet users’ needs as quickly and efficiently as possible. Elements that were popular just a few years ago — including big photos, lots of text, and numerous links that took visitors all over the place — have been replaced with simplicity, directness, and instinctive design. Nobody has time to read a lot of instructions or try to figure out how to use your website anymore.

Today’s web design assumes users know what they are doing. People today are too busy for anything else.

Optimized Web Experience

While much has changed, business websites still serve the same purpose: To promote your brand, products, services, or whatever you want to focus on. It’s the say they give this to people that has changed.

The first rule of business is “Give the people what they want.” And what your customers crave is a sleek, easy-to-use website that offers results quickly and simply. At Lytron Design, we can transform your clunky, outdated website with optimized design that meets the expectations of today’s users.

Stop living in the past. Strive for the future with optimized websites from Lytron Design.

Where Are You Reading This Blog Right Now?

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lytron fort lauderdale strategic agency 3

The answer to this question is important because it should influence your business’s marketing decisions. If you are reading this on your laptop or PC at work or in your home office, that’s probably where your customers view your business most often. Similarly, if you are reading this on your phone, it’s a good bet your existing and prospective customers will too.

Lytron Strategic specializes in creating websites that are optimized for where they are most likely to be seen by your intended audience. There are huge differences between web pages meant for big, spacious computer screens and those designed for smaller smartphones. Lytron can help you build both so your business can maximize its online interactions with the people who matter most to your business: Your online customers.

Bigger, Bolder, Better

At Lytron Strategic, one of the first things we do when we accept a new client is to research their existing digital presence. We’ll look at your current web pages, traffic levels, and the most common ways for new customers to find your business.

Then in collaboration with you, we will design an optimized strategy for attracting the biggest possible audience with the best possible design. The goal? To maximize your click-throughs while growing your business by targeting those people most likely to spend money right now.

Location, Location, Location

Just as in the real estate business, in digital marketing location matters. Where people find your website is just as important as how they find it. And what they do once they arrive there is even more critical to your success.

Lytron Strategic has the experience, tools, and expertise to connect you with the thousands of prospective online customers who are actively looking for businesses just like yours right now. Let us put you in the best possible place so you can maximize your digital marketing investment.

Lead Generation a Valuable Commodity

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To be successful, every business needs a continual flow of new customers to replace those lost through natural attrition and to continually build their base. Practically every company — no matter how large or how small — targets growth month after month, quarter after quarter, and year after year.

Yet most business owners are so busy with operations that there is little time left over for this critical task. As a result, they are not only willing to pay for leads generated by an outside party but its also practically essential to the growth of their business.

Lead Generation Websites

Businesses that help other businesses by generating leads for new customers who are ready to buy offer an invaluable service. In today’s digital environment, the most effective and affordable way to capture these leads is by optimizing websites that attract the eyes of people actively seeking the specific types of products or services the original business offers.

For example, let’s say you own a pool cleaning business in South Florida. You likely spend most days servicing the pools of your clients — or at least coordinating the efforts of your technicians so that they can service the maximum number of people per day to create the highest possible revenue. What you probably aren’t doing is designing, implementing, and monitoring websites that attract South Florida homeowners in need of pool cleaning.

Delivered to Your Inbox

Lead generation websites capture data from these customers and forward it to their client business owners, usually to their email inboxes or text messages. Business owners can then follow up with these leads, scheduling delivery of products or services these customers want.

Best of all, the cost of lead generation can be built into product prices or service fees. So the customer essentially pays for the privilege of being connected with businesses in their area that meet their specific needs. It’s a win/win/win for everybody!


The One Critical Question Your Website Needs to Answer …

Websites can include lots of important and essential information, such as a business’s location, its hours of operation, and even a description of the products and/or services it offers. But there is one essential question that your website absolutely has to answer if you hope to attract and retain loyal customers: How does your business benefit their lives in real, practical, and immediate terms?

People are online searching for businesses like yours because they want the kinds of things you offer. So if you can convince them that your business solves a problem they are having or meets an urgent need, they will always choose your business. And if you can deliver on that promise, you can make them customers for life.

Problem Solved

For example, let’s say you own a business that provides pet grooming. There likely are dozens — if not hundreds — of other pet grooming shops in your city. So how can you convince the casual visitor to your website that they should choose yours above all of your competitors?

It won’t be by listing facts like operational hours or even prices. The best way to capture their business is to explain how you — and only you — can solve their urgent and immediate problem: The dog they love is dirty and needs to be cleaned by caring, experienced professionals who will treat their pet as if it were their own.

Urgent Need Met

Most people don’t search for businesses online because they plan to do business in the future. In today’s society, people are accustomed to getting what they want right now, immediately, without having to wait. So in order for your business to be successful, your website needs to offer immediate solutions to common problems.

Lytron Web Design has helped hundreds of small businesses just like yours frame their offerings as solutions for prospective customers looking to meet their urgent needs. And we can help you, too. Call today for a FREE consultation!

If You Can’t Beat’em, Steal’em

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expert analysis 3

Sometimes your competition does such a good job that it’s practically impossible to overtake them. If that’s the case, don’t spin your wheels trying to come up with original ideas. Just figure out what they do better than you and make those ideas yours.

There’s no trademark or patent on good business ideas. So there’s nothing stopping you from mimicking other people’s successful strategies. In fact, the best businesses continually monitor their competitors to see what they are doing better. Then they apply those same concepts to their business to realize the same successes.

‘Nihil Nove Sub Sole”

There’s a very old expression in Latin, “Nihil nove sub sole” which translates to “There is nothing new under the sun.” What it means is that all the great ideas your business and your competitors have applied already have been used hundreds of times before by other businesses you’ve probably never heard about. Sure, technology can change the platform and offer new ways to reach more customers more easily, but the basic tenets of business have remained consistent for generations.

Give customers what they want. Remove obstacles to their choosing your products or services. Build loyalty bonds to encourage repeat business. All of these business practices were just as important 100 years ago as they are today. And they will continue to provide the framework for successful strategies for future generations of entrepreneurs.

Just Do It

Appropriating somebody else’s good idea to your business isn’t stealing. It’s just good business. So when you find things your competitors do better than you, don’t get caught up in regret and recriminations. Take them and make them your own.,

Great ideas don’t even need to come from your competitors or even your industry. Great business owners constantly are on the lookout for successful strategies and continually think about ways of incorporating them into their own business plans.


Don’t Reinvent the Wheel, Repurpose It!

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teamwork consulting fort lauderdale web design zoom 1

When the first person discovered fire, it was a miracle that changed the course of human history. But when the second person saw them do it, they simply repeated the steps and kept themselves and their family warm.

When it comes to online marketing strategies, you don’t have to watch in awe at another business’s success. You can simply repurpose what works for them and apply it to your own business. Everybody wins!

Be the Fire

Customers don’t generally care who came up with a marketing strategy first. They simply want to find the best possible product or service at the lowest possible price with the quickest possible delivery.

Once you find a way to get people to visit your page and take action — whether it’s to buy a product or service, subscribe, or simply promote your business on their social media — the critical next step is to get them to keep coming back again and again. And the best way to find great ideas for your business is to look at what works for other successful websites … then take it and make it your own in a unique way.

In other words, you don’t have to invent fire. You just need to convince customers that your business IS the fire!

Lytron Strategic

Have you seen a digital marketing strategy that works that you would like to use to promote your own business? The experienced professionals at Lytron Strategic probably already are using it. They may even have invented it. In any case, we can put it to work for your business quickly and effectively so you can reap the rewards your business deserves.

Our teams of innovative, collaborative web strategists know all the tricks to convert first-time visitors to long-term repeat customers and we can’t wait to put them to work for your business. Call us today to get started.

Why Are You Better than Your Competitors?

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expert analysis 3

Differentiating your business from your competitors in the marketplace is essential. If customers discern little to no difference between what you do and what everybody else does, it’s going to be practically impossible to attract new customers or retain existing ones.

The key is the figure out why your business is better than everybody else’s, then promote that difference in your branding, marketing, and everyday practice.

Good, Better, Best

There are probably lots of reasons why people should choose your business over everybody else. Your job is to simply identify them and then transform them into selling points.

It could be the quality of your products or services. Or it may be price or perceived value. Or it could be something as simple as the power of your personality or professional reputation. But whatever it is, that needs to be the centerpiece upon which the rest of your marketing and branding pivots.

That’s because there are lots of people doing the same thing you are in the marketplace right now. New customers aren’t going to be able to find you if they can’t see you among your competitors. And existing clients aren’t going to remain loyal if you don’t give them any reason to keep coming back.

Identify and Target

Often, business owners know why they are better than their competition but they take it for granted that their customers understand why. This is usually a mistake. To keep growing — or even just stay where you are — business owners need to constantly and continually remind prospective and existing customers just what it is that makes them the preferred choice within their market.

Effective branding and marketing focus on what businesses do better than everybody else. Identify what that is for your business and you can win over customers before they choose your competitors.

Take Our FREE Business Personality Quiz

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archetypes site 1

Does your business have a personality? Of course, it does! Your business’s personality is likely similar to your own. But it also has its own unique features depending on what types of products and services you offer, where you are located, and a number of other factors.

One of the easiest ways to understand your business’s personality is to match it to an existing archetype. These are personality types that psychologically link your business to specific personality factors and include categories like the Sage,  the   Explorer, the Outlaw, the Magician, and many others.

Your Business Archetype

Understanding which archetype is most akin to your business’s personality can streamline the road to your success. It can tell you what type of customers are attracted to your business, what types of marketing and promotions are going to be most effective, and which are the fastest and easiest ways to make genuine connections with new customers that lead to long-term loyalty relationships.

Lytron Strategic offers a free quiz that lets you discover the archetype that most closely matches your business’ personality. By answering a few simple questions, in just a few minutes you can gain more insight into your business and get real answers to important questions that can pave the way toward your success.

Roadmap to Reality

Your archetype is an important factor in planning critical elements of your marketing and branding. When you understand how the average person perceives

your business, you can play to your strengths and exceed people’s expectations. This makes it easier for people to want to keep coming back to your products or services again and again.

And it all begins with taking our FREE business personality test. Your business has nothing to lose and everything to gain. So let’s discover your business’s personality archetype together right now!

People Like to Put a Face to a Business

Like it or not, you are the face of your business and that’s exactly how people like it.

Most people want to associate a person with a business. When you use your image on your business’s marketing materials, collateral, and even packaging it makes it easier for customers to make genuine connections. They are more likely to trust your business when there is a real person behind it. Putting your name and face on the products and services you offer tells prospective customers you stand behind what you offer. That makes them more willing to believe in your business, too.

Goodbye Anonymity

As the owner of a business, you have to get used to the idea that you are something of a public figure. Using yourself to promote your enterprise is the fastest and most effective way to get people’s trust. It offers a fast track to creating the effective branding you need to promote your business.

People want to believe in your business. And they are more likely to do that when they can put a name and a face on it. Namely, your name and your face.

Perfect Examples

Think about the biggest and most successful businesses in the world today. Even though each of those businesses has hundreds or even thousands of employees, it’s usually just one person that you think of when you think about that company.

Apple had Steven Jobs (and now Tim Cook). Tesla has Elon Musk. Facebook has  Mark Zuckerburg. Your business has you. Get used to the idea of living in a fishbowl because the bigger your business gets, the more people will associate you with the things your business does. And that’s just good business.

So if you are shy or self-conscious about being the face of your business, get over it.


Top to Bottom Consistency



The most important element of branding is consistency. Your company’s brand needs to offer the same message, tone, even color schemes and fonts on every piece of collateral you offer — from websites to brochures to print advertising to signage.

Customers are easily confused. So when you blend your branding or offer anything less than consistent messaging, it’s going to deteriorate the overall effectiveness and reduce your overall reach. But when you offer consistent branding across every platform, it will be both inviting and nurturing for prospective customers, making it easier for them to make genuine connections with your business, your products, your services, and you.

Successful Branding

Look at the companies that have had the most successful branding. For example, Apple computers have had essentially the same logo, used the same color schemes and fonts, and offered the same messaging to customers since the 1980s with only minimal upgrades to adjust to modern tastes. But people still consistently connect with the brand because its both familiar and meaningful to them today.

Similarly, companies like Ford, Coca-Cola, Kitchen Aid, Dyson, and others have projected essentially unchanged branding for decades and still attract customers new and old. In every case, they have found something that worked and stuck with it in the long run to great results. If it isn’t broken, don’t fix it.

Lytron Strategic

If your business has found a successful brand that customers are attracted to, Lytron Strategic can help keep it consistent across multiple platforms — in both the virtual realm in the real world. And if you are still developing your brand, we can help you find one that will stand the etest of time.

Consistency is the key to successful branding. Once you discover a brand that people can make genuine connections with, it pays to stick with it.