South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

Do you remember back in the early days of website design when you would go to a web host like GoDaddy, Blue Host, or Host Gator and use pre-made templates to create your website? Things have changed a lot since then.

For one thing, websites today need to be unique. Template-built web pages look like all the other ones that also were built using the same format. For another, they need to be optimized for mobile use because most consumers today are using their phones, not their laptops, to surf the web.

Changes in Attitudes

To be effective, today’s small business websites need to be unique. Every detail maters, from the color schemes to the images you use to the font type and size to the layout. The days of simply plugging in a few details about your business and launching using a premade template are over.

Today’s consumers want dynamic, engaging web pages that not only offer the products and services they are searching for, but do it in an interesting and personalized way. Old-school web design offers only outdated results. To be current, you need the type of web design people expect to see when they surf the web.

Lytron Web Design

At Lytron Web Design, we have been helping small business owners just like you create, launch, and manage effective web pages for more than a decade. We’ve evolved along the way, exchanging the simplicity of the template format to the complexity of the uniquely personalized small business websites of today.

The web pages we build are both mobile-ready and unique. And the tools we use to gather data about both how people use your websites and why they arrived there in the first place allow us to improve your web pages to get better and better results.

Your small business is an extension of you. So the website you use to promote it should be an extension of your own personality.

Your friends, family, and co-workers like you because of the way you are. In the same way, the people who visit your small business website will be attracted to your products or services if the website itself is a reflection of your personality. It doesn’t matter if you are goofy, fun, studious, outgoing, introverted, or industrious, whatever qualities you possess should be evident on your web pages.

Personality Plus

In fact, your website should not only reflect your personality, it should amplify it. The reason most people choose small businesses over big corporations or online giants like Amazon is that they like interacting with people. So when your website presents an almost exaggerated version of yourself, it can attract more customers.

People want to do business with people, not computers, AI, or robots. So when they arrive on your small business website, it should be immediately evident that your small business is owned, operated, and run by real people just like them. That’s why putting your personality into your website is so important.

Lytron Web Design

At Lytron Web Design, we help small business owners just like you develop, launch, and manage personality-driven websites that attract customers. People are actively looking online right now for exactly the kind of products or services you offer. But if you want to connect with them, you need the help of professionals who know how to maximize your personality to promote your business to real people.

You started your business because you believed you had something to offer people they couldn’t get anywhere else. When you inject your unique personality into your website, you are giving people what they want: You!

Today’s small businesses need to have a website where customers can go to learn more about their products and services. With so much commerce switching to online, not having a business website today isn’t practical.

But for small business owners, a single website isn’t going to be enough to penetrate today’s digital-centric marketplace. Instead, the most effective approach is to have a multi-pronged approach that includes both traditional and mobile websites, social media campaigns, direct message capability, and more. Your competitors are likely already doing these things to capture your customers. So if you hope to maintain your market share — let alone grow it — these are the minimum you need to be doing.

Multi-Platform Campaign

Think about the way you look for the products and services you want. Most likely, you aren’t going to drive around your neighborhood looking for a car mechanic, for example. Instead, you are much more likely to Google “car mechanics near me” on your smart phone or tablet. Or you may rely on word of mouth referrals which you would get — you guessed it — from your friends or contacts on social media.

Your customers do the same thing. Everybody does these days. So in order to remain competitive, your small business needs to have multi-platform campaigns that promote your business where you customers are paying attention: Their phones and other devices.

Lytron Web Design

You might think from our name that we specialize exclusively in designing websites. But our business has evolved along with the marketplace. We now offer multi-platform campaigns that penetrate the digital marketplace for small business owners. We can launch and maintain social media campaigns, produce weekly blog content, and even attract business to your primary and mobile websites.

As the business environment changes, successful small businesses need to adapt. With Lytron Web Design on your side, you can capture a larger market share and build your business, your customer base, and your profits.

When designing a website for your business — or any media, online or otherwise — the choices you make about what colors to use, the fonts you pick, and especially the images you include are hugely important. Most site visitors arrive with certain expectations about your brand. So if they encounter a website that defies those expectations they are going to be confused and possibly turned off.

Consistency in branding is something even small businesses need to be concerned about these days. That’s because thanks to the internet there is no such thing as small businesses anymore. When you are promoting your products and services online, you can attract global customers just as easily as local ones.

The Choices We Make

So keeping your branding consistent through every type of media — physical, digital, print, broadcast, and so on — helps attract new customers, retain existing ones, and continually grow and expand your business.

That means website design is a lot more complicated than it used to be. The days of choosing a pre-existing template and just plugging in your business facts are over. Today’s websites need to match your other media in terms of color, design, images, and content.

Lytron Web Design

It used to be relatively simple to get a small business website up and running. Now there are a lot more considerations to include. But at Lytron Web Design, our team of experienced, knowledgeable web design professionals have the skills and tools to make your business website consistent with the rest of your branding.

The websites we create and maintain for you will add to your brand, not clash with it. They will share color schemes, fonts, images, and more. As a result, your web pages will be more comfortable and familiar to your customers, ensuring they return again and again.

As a business owner, you want your website to be as inviting and compelling as possible. One of the most effective ways to do that is to frequently visit other business’s websites and see what they are doing. When you see something you like, let us know and we can try to incorporate it into your business website.

Websites are continually evolving. So there is always something new and exciting. Finding out what is getting people’s attention right now and making it a part of your business website is a great way to capture a larger market share and keep people coming back to your business again and again.

Cutting Edge Websites

We get calls, emails, and texts from clients all the time saying, “Have you seen what this website is doing?” or “Have you visited this website yet?” Frequently, our web designers are already familiar with what the website is doing, even if we haven’t visited that specific website yet.

Our web team keeps up with the latest advances in website technology. So we usually can incorporate whatever you find into your website to make it more dynamic, more compelling, and more successful. And if you do happen to show us something we have never seen before, you can rest assured we will reverse engineer it so that we can do the same thing for your business.

Lytron Web Design

We love hearing from clients who are excited about improving their websites. That’s what we want, too.

At Lytron Web Design, we strive to make your website better, bigger, and more exciting for your visitors using the latest techniques, tricks, and technologies. By frequently visiting other websites to see what’s new, you can find new ways to make your own business more successful. Let’s build a better website together for your business.