The latest trend in web-based technology is virtual reality. This is an immersive experience in which the viewer appears to be completely inside a complete world.
Virtual reality requires the use of a special headset. Many companies have recently introduced their own versions of these VR headsets and more are on the way.
Types of VR Viewers
Some more expensive headsets come with their own special screens. Others allow the viewer to use their existing smartphone, which fits inside a special holder, which is sometimes made of cardboard.
In both instances, once the user puts the headset on, their entire field of vision is filled with whatever appears on the screen. It’s sort of like seeing a movie in an IMAX theater.
What makes virtual reality different, however, is that as the viewer moves their head, what they are seeing moves with them. The can look up, down, sideways and behind them.VR provides users with a 360-degree perspective, which is why it seems like viewers are immersed in a totally new world.
VR provides users with a 360-degree perspective, which is why it seems like viewers are immersed in a totally new world.
VR and Business
If you aren’t already thinking about ways you can incorporate virtual reality experiences into your marketing, you should be.
The technology that enabled VR has been in the works for years. But the bandwidth required to support the platform has been too large until recent technology developments enabled it.
Now that it has arrived, it will soon take over as the new, go-to format for everything from movies and sports to education and tourism. In the very near future, virtual reality will move from the fringes of technology to the mainstream of marketing, much the same way as streaming video or social media did just a few years ago.
While developing a VR campaign may be cost prohibitive right now for all but the biggest corporations, the costs of developing VR promotions will only come down as the platform becomes more widely used. Developing ideas now for ways your business can use VR in the near future will help you prepare for success.