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One Website Isn’t Enough
Today’s small businesses need to have a website where customers can go to learn more about their products and services. With so much commerce switching
Today’s small businesses need to have a website where customers can go to learn more about their products and services. With so much commerce switching
When designing a website for your business — or any media, online or otherwise — the choices you make about what colors to use, the
Right now, there are people online actively looking for exactly the type or products or services your business offers. They could be across the street
People make more genuine connections when they associate a business with an actual person rather than simply a vague concept. When you put a face
As a business owner, you want your website to be as inviting and compelling as possible. One of the most effective ways to do that
Nowadays, most websites include some sort of video on both their home page and their jump pages. Video adds dynamic motion, drawing the site visitor
Who is buying the products or services you are selling? In all likelihood, it’s probably the same person. At least in general. While the ideal
If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location
The images and content you use on your web pages should always be original. If you do use a photo, video, or writing created by
The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears. Your digital
Every market has a saturation point. It could be a global market for a mass market ad campaign or a hyper-local market for a highly
How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe