Marketing Archives - Page 5 of 13 - Lytron Fort Lauderdale Web Design & SEO Agency

3 Types of Online Marketing You Need to Be Using Right Now

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Most business owners today understand that many of their customers have migrated to the Internet and use their smartphones and tablets to do most of their shopping.

Yet many continue to pour cash into traditional marketing platforms that yield lesser and lesser results. These include buying ads in newspapers, TV commercials, billboards, and other 20th Century platforms that don’t attract 21st Century consumers.

If you aren’t using online marketing to promote your business and products, you definitely should be. Here are three types of online marketing you need to know about — and invest in — right now.

Marketing – SEO

Search engine optimization describes techniques used to boost your websites ranking on search engines like Google and all the others. One of the biggest benefits of SEO is that most of it is free to do, yet can yield you enormous results.

When the link to your website is listed at the top of the search results for the keywords that describe your business or products, you can expect an avalanche of new web-based customers.

Pay-per-Click

Pay-per-Click (PPC) are those little ads that appear in the margins of the websites and pages you visit online. The biggest benefit of this type of online marketing is that you only have to pay when somebody clicks through from the ad to your website.

That means you are already likely to make a sale which can help pay for the PPC ad: Win/win!

Marketing – Blogging

Blogging isn’t marketing. It’s writing, right? Yes and no.

Posting blogs can help promote your business directly. But it also can help retain existing customers longer by providing them with useful content. People will come back to your blog over and over again if you keep them entertained and informed, building customer loyalty at the same time.

If you aren’t using these three types of online marketing — as well as others like social media, contextual marketing, and others — you should consider starting right away.

The Commercial Value of Birthdays

One thing that everybody has is a birthday. It’s the one special day of the year in which your family, friends, neighbors, co-workers, and others commemorate your day with good thoughts, well wishes, and genuine greetings.

While not everybody wants to celebrate their birthday — especially as they get older — they happen every year whether you like it or now.

But birthdays also have substantial commercial value. If you are a small business owner, capturing data such as your customer’s birthdays can be a valuable marketing tool. Sending birthday greetings, exclusive birthday offers, or even small gifts such something free can convert an occasional customer into a lifelong, raving fan of your business.

Birthdays and Employee Relations

Another commercial benefit of birthdays to employers has to do with employee relations. Any successful manager will tell you that the secret to developing a loyal, committed staff is constantly providing rewards and recognitions that employees feel are genuine and meaningful.

Recognizing employees on their birthdays is one of the easiest ways to accomplish this. Some companies will have their entire management team or executives sign birthday cards that are sent to employee’s homes on their birthdays.

Other companies will keep track of employee birthdays and commemorate their special days with cakes, lunchtime parties, and other ways to celebrate each individual worker so that they feel special and appreciated.

The Commercial Value of Birthdays – Business Birthdays

It’s not only people who have birthdays. Businesses do as well.

Celebrating relevant anniversaries of the founding of your business with a special sale, exclusive offers, or other marketing promotions is a good way to attract customer loyalty to your brand.

Birthdays are something everybody experiences every year, whether they like it or not. Your business can benefit from birthdays by using these occasions to build customer loyalty, reward and recognize employees, and build your brand via online marketing.

“Lytron Lead Generation” Is Good for Your Business!

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When it comes to attracting new customers, retaining existing customers, and expanding both the scope and profitability of your business, practically everything today depends on your organization’s online presence.

According to a recent study conducted by UPS, for the first time ever more customers today are turning to the Internet to find the products and services they want than real-world, brick and mortar businesses.

Lytron Lead Generation – Making Your Business Count

That means that if you want to capture the largest share of online customers as possible, you need to have an effective, professional digital marketing strategy. After all, that’s where the majority of your customers are looking for businesses just like yours right now!

“Lytron Lead Generation” has the experience, knowledge, and ideas that can raise the online profile of your company so that you can connect with those customers.

Crafting an Online Strategy

At “Lytron Lead Generation”, we can help you create appealing, effective websites that attract the attention of online customers, then compel them to interact with your business.

Whether your goal is to build customer loyalty, provide your clients with an interactive experience they will never forget, or simply to sell your business’s product and services, “Lytron Lead Generation” can help you craft the effective strategy you need to meet and exceed your organization’s objectives.

We have the web design Fort Lauderdale businesses want and have helped hundreds of small businesses just like yours achieve success in the digital marketplace … and we can help you, too!

In the 21st Century, online customers are too important to ignore. Don’t leave money on the table by not pursuing this rapidly growing base of prospective customers.

Let “Lytron Lead Generation” help your business develop the effective, interactive, and profitable online marketing strategies that will propel your business to the top.

Technology the Key to Collaboration

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Just a few years ago — a decade at most — if you needed to collaborate with another person or team on a project, it typically involved driving to their offices, or even getting on an airplane and flying halfway across the country.

Today, however, thanks to advancements in digital technology, collaboration on SEO or other projects is infinitely simpler and more convenient. The days of frequent flyer miles and high-mileage car odometers is mostly a thing of the past.

Collaboration Platforms

Collaboration is often the best approach to tackling any project, regardless of its scope or complexity. While one person may be able to offer creative solutions, multiple people can bring their different perspectives, experiences, and knowledge to the same problem.

Today, there are many different platforms that facilitate collaboration between multiple people working on the same project — even when the many different contributors are scattered all over the world.

Technology – Video Conferencing

For communicating with other team members, video chat sites such as Skype, Google Hangouts, GoToMeeting, and others offer high-definition video communication between two or more people in real time.

Many of these platforms allow you to share screenshots, images, documents, Excel files and more with other participants so that everybody can literally be on the same page when working to find a solution to the same problem.

Document Sharing

Other invaluable tools include document sharing sites such as Dropbox, Google Drive, iCloud and others let team members view, edit, and add new documents that the entire team can access remotely from practically any device.

Collaboration remains one of the best ways to harness the ideas of multiple team members so they can work toward a common goal. Today’s online tools make collaboration easier than ever and eliminate most business travel.

Thanks to these types of online tools, practically the entire world can be accessed from your desktop.

How Do You Measure Success?

When it comes to effective web design, when it comes down to it search engine optimization (SEO) is really all about getting as many eyeballs as possible on your web pages.

SEO involves tweaking and modifying your website so that it can be found by as many people as possible. While there are a lot of technical things you can do to make sure Google and other search engines rank your pages as high as possible — especially higher than the pages of your closest local competitors! — the best way to attract the maximum number of page visitors is actually very basic: Provide great content that people love.

Content Is King

There are people online right now looking for products and services just like yours. But if they can’t find your web page, they aren’t ever going to know about your business.

And even if they can find your page, if they don’t like what they find when they get there, they aren’t going to stick around very long.

Today, online marketing is the single most important type of marketing in practically any business. That’s because more people are searching online for the products and services they want than any other platform.

How Do You Measure Success – Give the People What They Want

So when you can connect with page visitors by providing them with a visually appealing, content-rich experience that they enjoy, not only will they be more open to buying whatever it is you are selling … but they also will be more likely to share your page with their friends, family, and, most importantly, their social media contacts.

The reason why online marketing is so effective is that it’s so easy to expand the scope of your message exponentially using the built-in framework the Internet provides … mostly for free.

Lytron Marketing specializes in providing its client with the SEO-based web-creation services that get results.

Fitting Puzzle Pieces Together

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Successful online marketing is sort of like assembling a jigsaw puzzle: To get the results you want for your business, all the pieces have to fit together.

Fortunately, the marketing professionals at “Lytron Lead Generation” are skilled at solving your online puzzle so you can maximize your connections with your customers and clientele.

Social Media Marketing

Today, one of the most important pieces of the puzzle is your social media marketing. An increasing number of customers now use social media platforms such as Facebook, Twitter, Instagram and others to get recommendations about local businesses, search for new products, and find the services they need.

Enhancing your social media profile is just one of the many tasks “Lytron Lead Generation” can help you achieve. Our social media marketing experts understand the intricacies of social media and can help you get the most mileage from your postings.

Fitting Puzzle Pieces Together – Search Engine Optimization

Search engines like Google, Yahoo, Bing and others are now the primary way people look for products and services. According to a recent study, for the first time ever people now buy more products online than they do in real world stores and malls.

So if you want to attract the highest percentage of prospective customers searching online for the types of products or services your business offers, your websites, home pages, online catalogs and other web pages need to be optimized.

“Lytron Lead Generation” has the skills, experience and knowledge in search engine optimization (SEO) techniques to maximize the number of people who find your business online. We can revamp your web pages so that they contain the features that Google and other search engines prefer.

Fitting Puzzle Pieces Together – Consistency and Branding

Another thing “Lytron Lead Generation” can help you with is your branding. It’s important that prospective customers encounter consistent branding across every online platform.

Providing your clients with consistent branding helps bring all the pieces of the online marketing puzzle together.

SEO Tips and Techniques for Increasing Organic Traffic

SEO is not to be overlooked if you want to increase the online presence of your business. Organic traffic should be a major portion of your regular website traffic. This is traffic that you do not need to pay for. Organic traffic refers to internet users that come across your website through search engine queries. These users already know what they are looking for and this traffic tends to have higher conversion rates. By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales.

By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales. Here are two of the most fundamental aspects of using SEO to increase organic traffic.

Use Proper Keyword Research

Search engines have begun placing more value on the content of web pages than the actual use of keywords. Though, keywords are still an integral part of search engine algorithms. You should regularly perform proper keyword research. Use online tools, such as the Keyword Planner available through Google Google Ads. Search for keywords related to your industry. Look through the suggestions that the Keyword Planner provides and try to find keyword phrases with low to medium competition and a high monthly search volume.

Create Original and Informative Content

Perhaps the greatest way to begin improving your SEO results is to create original and informative content. Your users should get real value from visiting your website. Posting informative content, such as tutorials, tips, and useful information to your website gives visitors a reason to continue coming back to your site. You are also more likely to build backlinks and get users to share your content on social media.

These are two starting points to effective SEO. If you need help with any of these steps, you should think about contacting a local SEO and web design firm.

Discover the Benefits of Using Web Design for Your Business

Are you still thinking about getting a website built for your business? If you are still relying on a Facebook business page to attract customers, then you are not making full use of the internet. Having a website is an integral part of modern advertising and marketing. Here are the top benefits of using web design Boca Raton services.

Promote Your Local Business

In this day and age, you need a website to represent your business. In the past, this mostly applied to national companies and web-based businesses. Now, you need a website for your local business. The majority of the public use the internet to find local services and businesses. Without proper online representation, you will get left behind. By hiring web design Boca Raton services, you can have an online destination for those seeking your services or products.

Increase Your Exposure and Make Use of Digital Marketing

You need a website in order to make use of modern digital marketing. If you feel that your sales have been sluggish or that you are not attracting enough customers, then you will likely seek marketing and advertising services. In the past, you could rely on radio ads, television commercials, newspaper ads, and other forms of traditional marketing. This structure has changed with advances in technology. You now need to devote a portion of your marketing and advertising budget to digital marketing. The digital marketing that you use to promote your business will direct customers to a web page on your website. This means you need a website.

Using digital marketing and promoting your local business are not the only benefits that are provided by using web design Boca Raton services. In this day and age, you need online representation. Your website is an extension of your business. Hiring trusted local web design services ensures that your websites honestly reflects your business.

If you have not yet had a website built for your business, then get in touch with a local web design firm today.

SEO Can Help You Expand Your Business

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If you are getting tired of waiting for your business to grow, then you need to take matters into your own hands. By focusing your efforts on SEO services, you can begin climbing the search engine rankings and start seeing an increase in website traffic.

The majority of the public uses the internet to search for local businesses, products, and services. The traffic that you get from search result queries is more likely to lead to a sale. These people have taken the time to search for a solution to a problem that they have. Instead of spending thousands of dollars on advertising, you may need to place more of a focus on SEO.

How Can SEO Services Help Your Business?

With the assistance of SEO services, you should begin to notice a gradual increase in regular website traffic. This is often done through a series of processes designed to improve how your website appears in search engine results. This can include the creation of original content for your website, the building of backlinks, social media marketing campaigns, and other beneficial SEO techniques.

How Long Will SEOServices Take to Improve Your Business?

The amount time needed to see results will vary. This will depend on the size of the market that you are targeting and the amount of competition you have. It can take longer to appear higher in certain search results. By performing expert keyword research and competition analysis, SEO services can come up with a solution that provides you with the greatest results.

It can take up to a year before you begin to see a positive return on your initial investment. You need to be patient with your SEO. It takes time for the results to appear. But, it is worth the effort. In the long run, you need proper SEO. Consider contacting a local SEO Fort Lauderdale service to begin expanding your business.

Web Design is an Essential Part of Growing Your Business

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Do you want to grow your business? Then you need an online presence. Web design can help your business expand. Though, there is a lot to consider before your website is actually up and running. Here are a few issues related to web design that many business owners overlook. Before contacting a web design service, look over the following information.

Steps Before Hiring Web Design Services

Before you get a hold of web design services, there are a few areas of the design of your site that you should think about. Without a clear vision of what you are looking for, the web designers that you hire will have difficulty creating a website that truly reflects your business. You should begin thinking about the overall look and feel of your site.

Come up with a list of features that you would like included. You might also want to think about the overall color scheme for your site. Decide whether or not you are going to need a new logo. These are just a few of the considerations that you should deal with before contacting web design services.

Web Design is an Essential Part of Growing Your Business – Using Web Design to Reach More Customers

Once your website is up and running, you can rely on web design services to help you reach more customers. Ask about search engine optimization and digital marketing services. Web design is just one aspect of online promotion. Making sure that your website reaches the top of the search rankings is a completely separate service. Many business owners do not think about this before having their site built. Once the site is up, they expect hundreds of visitors to begin visiting their site each day. SEO takes time.

If you really want to reach as many customers as possible, you need to combine web design services with SEO and online marketing.