South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

When launching a digital marketing campaign, it’s helpful to know exactly what you want to achieve. When you have very specific goals, you can craft your digital campaigns to achieve them more quickly, efficiently, and successfully.

The more clear you can be with your ultimate objectives, the easier it is to design your campaigns to reach those results. When the outcomes you set for yourself are vague, it’s much more difficult to craft online marketing strategies because you don’t have a clear idea of where you want to go.

Specific Goals

Goals should be realistic, achievable, and measurable. For example, let’s say you want more customers. That’s a vague goal. But a more highly specific goal would be to want 100 new customers per week by the fourth week of the campaign.

See the difference? Every business wants more customers. However, the most successful digital marketers can dial down to achieve specific goals that can be measured. At the end of the fourth week, you either have 100 new customers per week or you don’t.

Goals also need to be realistic and achievable. If you set pie-in-the-sky goals for your business, it will only end in frustration. But when you create actual, doable goals, it helps motivate you to reach the finish line.

Lytron Strategic

At Lytron Strategic, we have a lot of experience helping local small businesses set and achieve online marketing goals. We can analyze your current campaigns, collaborate with you on where you want your business to go in what specific time frame, and then craft effective campaigns that help you achieve those goals without your time framework.

Reaching one goal naturally leads to bigger and bigger objectives. With Lytron Strategic on your side, your online marketing campaigns can get bigger and better while helping your business grow and prosper.

The hardest part about running a small business is that you are responsible for everything. Whether it’s hiring and training new employees, managing inventory, or keeping track of orders, it all falls on you as the owner.

But there is one area of your business that you can happily delegate to somebody else: Your digital marketing strategy. As a small business owner, time is your most precious commodity. So if you can spend less time worrying about attracting, retaining, and converting people with your digital marketing, that’s more time you can devote to managing other aspects of your business — like offering superior products or services.

Time Is Money

Effective digital marketing is time-consuming. It not only requires a lot of technical skill, but also the time to develop, implement, and manage digital strategies that bring customers to your small business. Unfortunately, time is the one thing most small business owners have the least.

Successful entrepreneurs know that delegating tasks to reliable others is the best way to keep their eye on the prize. Focusing on things like product development, streamlining delivery, and keeping customers satisfied are among the most basic priorities of the best small business operators.

Lytron Strategic

At Lytron Strategic, our job is to successfully create and run online marketing operations for small business owners. We have the expertise, know-how, and tools to help bring people to your small business via the internet.

We will create unique, effective web-based campaigns that get the results you want. And best of all, after our initial planning sessions with you the owner, we can do it all independently so you don’t have to worry about whether or not they are working. The results will speak for themselves.

So if you are tired of having to worry about every little thing related to your small business, leave the digital strategy to Lytron Strategic.

If you own a small business in Pittsburgh, do you really want to devote your time and money to marketing to customers in San Francisco? Or Sydney, Australia? Or China?  It all depends on what you are selling.

For example, if you are a local business that provides in-person services — such as in-home health care or vehicle towing services — there is absolutely no reason to focus your marketing efforts any further than your own zip code, in most cases. But if you specialize in products or services that can be used anywhere in the world — such as digital content production or physical products that can be delivered — there may be benefits to expanding your marketing globally.

Think Local, Act Global

Small business owners have to consider three customer groups: Local, National, and International. Local would be people who live and work in the same area as you. This could be as close as a single street or as broad as an entire city or region.

Let’s say you own an air conditioning repair service in Philadelphia. To optimize your marketing, you could focus specifically in your neighborhood or expand it as far as Bucks County or western New Jersey. But there would be little value in promoting your business in Ohio, for example.

Lytron Strategic

But what if you own a business that can deliver its products digitally, such as a stock photo licensing company? Or if you have physical products that can be delivered anywhere, such as a teddy-bear delivery business? In this case, there are huge benefits to promoting your business online across the entire country or even worldwide.

Identifying the potential markets for your products or services is the first step in developing a successful online marketing campaign. At Lytron Strategic, we can help you reach customers across the street or on the other side of the world, depending on your specific needs.

In war, the winning army usually succeeds because it has a better battle plan than its enemy.

Spoiler Alert: Business is war. And your business will only overcome your competitors if you have a plan in place that will achieve the objectives you set for yourself. And in the online marketplace, that means a thoughtful, measured, and proven digital marketing strategy.

The problem is even though the success of your business depends on coming up with a strategy to defeat your competitors, most small business owners aren’t experienced in developing online marketing plans. Fortunately, Lytron Strategic is.

How to Succeed in Business

The name of the game today is attracting as many customers as possible online. That’s because most people today prefer to shop for what they want using their phones, their tablets, or occasionally their laptop computers. So small businesses that have an effective strategy for marketing to people looking online for businesses like theirs within their specific geographic area are going to be victorious in getting the most traffic.

Things like SEO, online marketing and promotions, and maximizing your business’s digital presence and online reputation matter now more than ever. And it’s only going to get more important as an increasing number of customers shift to nearly exclusive online shopping.

Lytron Strategic

At Lytron Strategic, we do one thing, but we do it very, very well: We develop successful online strategies for small businesses that drive traffic to their websites. And more traffic means more sales, which means more revenue, which means more profit.

If you want a successful small business in the 21st Century, the most important thing is to have an effective digital strategy that drives the highest number of customers to your website rather than your competitors. And that’s what Lytron Strategic can do for you.

Thanks to the mostly free tools widely available online, anybody can design a website even if they have absolutely zero experience. But a website created by an amateur and one built by experienced web experts using intelligent graphic design are two entirely different things.

A business website needs to do a lot of things at the same time: It needs to introduce people to your company’s culture and values, it needs to enhance your online reputation, and it needs to promote your specific products and services, and explain why they are superior to your competitors, among other things. But most of all, it needs to be instantly appealing to new users, push them toward your specific call to action, and invite them to buy into your business’s image for the long term. And no amateur using free tools can do that

Professional Web Design

At Lytron Web Design, our experienced, accomplished programmers already have the experience and the know-how to build the best possible website for your small business. We use intelligent graphic design to appeal to visitors’ emotions using things like color, graphics, fonts, images, and even placement to achieve your business’s specific objectives.

As the trusted web designer of hundreds of successful small businesses worldwide, we take our responsibilities seriously, helping companies just like yours stand out in the crowded social media and digital marketing marketplace.

Intelligent Graphic Design

Lytron Web Design has the experienced, tools, and knowledge to put your company ahead of your direct competitors. We can build and manage websites, launch and maintain social media campaigns, and optimize your online presence to make sure your business is the first one users find when searching online.

Building your own website may be cheap and easy. But is that really how you want your company to be perceived? Let Lytron Web Design help you be better, stronger, and more successful.

Internet marketing has changed so much in the past few years that the next steps are often practically impossible to predict. Between the global pandemic changing personal shopping habits and technology evolving so rapidly, the small business owner has never had so many questions and so few answers about how to successfully market online.

Fortunately, Lytron Strategic can help. Our team of experienced, engaged digital marketers are constantly studying the latest technological developments and analyzing the way your customers search for the products and services they want online. So we can help you plan an effective, highly profitable online marketing program.

Digital Marketing Experts

Right now, no matter where your business is or what it sells, there are people online actively searching for the kind of products and services you offer. The key to success is identifying them and getting your business on their screens first.

That’s where Lytron Strategic can help. Our team of digital marketing experts has a proven track record of success in helping small business gain market share through online marketing. We can develop a specific, actionable plan across multiple platforms that reaches active prospective clients. Then we can develop the digital tools that convince them to choose your business — and even become long-term, loyal customers.

Lytron Strategic

Today’s digital marketing world moves very, very fast. Unless you are actively engaged in the up-to-the-minute changes, it’s difficult — if not impossible — to crack the code.

But you don’t have to when Lytron Strategic is already doing it for you. We already have a lot of great ideas for getting your business in front of customers who are ready to buy right now.

Find out why so many small businesses just like yours rely on Lytron Strategic to develop, launch, and maintain their highly effective digital marketing programs. It’s no secret: Our success rate speaks for itself!

You may have noticed in recent years that you are spending more and more time on your smartphone. And it’s not texting with loved ones or checking the latest sports scores.

Social media platforms like Twitter, Snapchat, and especially TikTok have become more addictive. And that’s not an accident. The people that own these big platforms spend a lot of time and energy working to make them practically impossible to put down. And their success can be good for your business.

Advertising Platforms

One apps like TikTok and Instagram, people can scroll through hundreds of short videos every hour without ever putting down their smartphones. That’s because these videos are digitally engineered to provide exactly the type of content that most appeals to that specific viewer.

The algorithms that run these sites keep track of what content you like, which videos you spend the most time watching, and which ones you share with other people. This information is then collated, analyzed, and used to keep reinforcing your feed with more and more content that it “knows” you are going to enjoy. As a result, once you start, it’s practically impossible to stop watching.

While that may be bad for your eyeballs — not to mention your productivity — it actually can be great for your business. That’s because these platforms essentially are free for users but come stocked with lots and lots of advertising. And these ads are pinpoint-focused the same way the content is.

Your Ad Here

So when you focus your digital marketing budget on streaming apps like TikTok and Instagram, you can get more for your money because your ads will only go to people who already are predisposed to want the kind of products and services your business offers.

Social media is changing the way businesses reach customers. By getting onboard now, you can grow your business while harnessing one of the greatest marketing tools every built.

The answer to this question is important because it should influence your business’s marketing decisions. If you are reading this on your laptop or PC at work or in your home office, that’s probably where your customers view your business most often. Similarly, if you are reading this on your phone, it’s a good bet your existing and prospective customers will too.

Lytron Strategic specializes in creating websites that are optimized for where they are most likely to be seen by your intended audience. There are huge differences between web pages meant for big, spacious computer screens and those designed for smaller smartphones. Lytron can help you build both so your business can maximize its online interactions with the people who matter most to your business: Your online customers.

Bigger, Bolder, Better

At Lytron Strategic, one of the first things we do when we accept a new client is to research their existing digital presence. We’ll look at your current web pages, traffic levels, and the most common ways for new customers to find your business.

Then in collaboration with you, we will design an optimized strategy for attracting the biggest possible audience with the best possible design. The goal? To maximize your click-throughs while growing your business by targeting those people most likely to spend money right now.

Location, Location, Location

Just as in the real estate business, in digital marketing location matters. Where people find your website is just as important as how they find it. And what they do once they arrive there is even more critical to your success.

Lytron Strategic has the experience, tools, and expertise to connect you with the thousands of prospective online customers who are actively looking for businesses just like yours right now. Let us put you in the best possible place so you can maximize your digital marketing investment.

To be successful, every business needs a continual flow of new customers to replace those lost through natural attrition and to continually build their base. Practically every company — no matter how large or how small — targets growth month after month, quarter after quarter, and year after year.

Yet most business owners are so busy with operations that there is little time left over for this critical task. As a result, they are not only willing to pay for leads generated by an outside party but its also practically essential to the growth of their business.

Lead Generation Websites

Businesses that help other businesses by generating leads for new customers who are ready to buy offer an invaluable service. In today’s digital environment, the most effective and affordable way to capture these leads is by optimizing websites that attract the eyes of people actively seeking the specific types of products or services the original business offers.

For example, let’s say you own a pool cleaning business in South Florida. You likely spend most days servicing the pools of your clients — or at least coordinating the efforts of your technicians so that they can service the maximum number of people per day to create the highest possible revenue. What you probably aren’t doing is designing, implementing, and monitoring websites that attract South Florida homeowners in need of pool cleaning.

Delivered to Your Inbox

Lead generation websites capture data from these customers and forward it to their client business owners, usually to their email inboxes or text messages. Business owners can then follow up with these leads, scheduling delivery of products or services these customers want.

Best of all, the cost of lead generation can be built into product prices or service fees. So the customer essentially pays for the privilege of being connected with businesses in their area that meet their specific needs. It’s a win/win/win for everybody!

For businesses today, having a website isn’t just a luxury, it’s a necessity. As traditional business morphs into a new kind of digital marketplace, a website is the best — and possibly only — way to attract new prospective clients and customers.

But is your current website generating the conversions your business needs to be successful? In other words, when people find your website, do they like what they see so much that they instantly become lifelong fans of your business?

Hard Numbers

If the answer is “Maybe” or “I sure hope so”, that’s not good enough in today’s business environment. There’s simply too much competition on the digital landscape to accept mediocrity or uncertainty when it comes to your online profile. Successful businesses need a constant and continual feedback loop on the effectiveness of their conversions. Without the continual flow of information about your business’s digital performance, it’s like running a ship without a rudder.

Lytron Design specializes in creating, improving, and streamlining commercial websites so that they provide constant accurate data streams. Now you can get the feedback you need to ensure your business is attracting more customers, maximizing conversions, and growing both the size and reputational quality of your business.

Too Much at Stake

The signs that the old ways are ending and a new digital era is upon us are evident everywhere. Shopping malls are closing. Once powerful newspapers ad radio stations are teetering on the brink of obscurity. Meanwhile, web-centric businesses are flourishing as consumers seek easier, more efficient ways to get the products and services they want.

If your business website isn’t keeping up with the times, you may soon find yourself on the wrong side of history. Lytron Design has the experience, knowledge, and ambition to thrust your business into the forefront of the 21st Century digital marketplace.

How do you measure success? Let Lytron Design give you the data-driven direction that helps you connect and convert customers.