Marketing - Lytron Fort Lauderdale Web Design & SEO Agency

E-commerce Requires Multi-Layer Marketing

COMPLICATED ONLINE ENVIRONMENT REQUIRES MULTI LAYER MARKETING

For better or for worse, the world’s commerce is in the midst of changes the likes of which have been unseen since the late 19th Century’s Industrial Revolution.

The “Digital Revolution” is affecting the way people everywhere search, buy, and consume products and services. Today, for the first time in world history, more people are likely to use the Internet to find the things they want than any other way of searching.

Businesses have always had to be adaptable in order to be successful. But today more than ever there is so much changing so quickly that businesses that want to be profitable have to be open to new ways of attracting, converting, and retaining customers.

Online vs Real World Businesses

In many industries, e-Commerce has reached that point where it is almost more profitable to simply run an online business than to have a brick-and-mortar storefront. When you market and sell your products online, you don’t have to worry about overhead like rent and utilities. In some cases, you don’t even have to worry about carrying a lot of inventory or hiring very many employees.

Much of the actual work can be either done yourself or parceled out to independent contractors who are paid per job, rather than by full-time employees who require benefits, Social Security taxes, and other payroll expenses.

Streamlining Your Business

Even established retailers are discovering that online e-Commerce is the best way to attract and retain new customers. It’s also easier to build customer loyalty, tailor your promotions to individual customers’ specific preferences, and develop long-term buying relationships with people.

In order to succeed in online e-Commerce, you need an experienced web design professional in your corner. Contact us to learn more about how “Lytron Lead Generation” can help your business be on the winning side of the Digital Revolution.

The Purpose of SEO Is to Attract Page Visitors Web

Web content has undergone a transformation in just the past couple of years. A decade or five years ago, many web designers were focused on creating blogs, web pages, or other text-based content for page visitors to read.

But thanks to the explosion in streaming video services, technological advancements in data storage and bandwidth, and the enhanced abilities of the new generations of smartphones and other devices, today’s web designers and content creators are increasingly using video, animation, and even virtual reality on their websites.

Despite this high-tech shift, one thing remains the same: People still find the content they want using keyword searches. As a result, SEO is just as important as ever.

Keywords and Phrases

What people do when they land on your web page may have evolved in recent years, but the way they arrive there hasn’t really changed that much in the past couple of decades. Page visitors usually start on one of the big search engines like Google, Bing, or Yahoo! and then input key words or phrases related to what they want to find.

Search engines use elaborate, sophisticated algorithms to search through the billions and billions of pages on the web to find the ones that best match the key phrases and words inputted by the person searching. To get them to land on your pages — whether it features text content, video, or anything else — you need to make sure you are including these key words and phrases in the appropriate places on your page, on its address, in its descriptions, and in other important places.

The More Things Change …

What type of content you offer on your web pages isn’t all that important to search engines. What really matters is that the pointers you use to direct people to your page meet their criteria.

Despite the increasing complexity of the web, one thing remains straightforward: Give search engines the SEO they want and you will get a lot of visitors. Fail to use the right keywords in the right places, and you won’t. It’s that simple.

Where Should You Promote Your Website?

Even if your business has the greatest website ever built, it’s not doing any good unless people are looking at it. So web design is only half the battle. The other half is web promotion.

In order to attract the most visitors, your website should be promoted in both the virtual world and in the real world.

Where Should You Promote Your Website? Online Marketing

By this point, there have been volumes written about how to promote your website online. These types of online marketing can include search engine optimization, keywords, and both free and paid online ads.

The benefit to online marketing is that a little work or a small investment can go global. For example, promoting your website on a friend’s Facebook account or cross-marketing on your social media platforms can provide

exponential exposure.

Where Should You Promote Your Website? Real World Marketing

But marketing in the virtual world isn’t enough. In order to maximize the number of visitors to your web pages, it’s important that you promote it in the real world as well.

This can include such simple things as including your website address on all of your correspondence, including emails and direct mail marketing. But you also should be creative in looking for every opportunity to get your web address out in front of the public, such as putting it on banners, signs, or even balloons or t-shirts.

In fact, anything tangible that you can give to somebody has more value than simply posting your website somewhere. It’s practically impossible for people to remember all the web addresses they see every day. But if you can give them something they can take with them and refer back to later, they are going to be more likely to actually visit your web page.

Getting the most visitors to your Website requires both virtual and real-world marketing efforts.

Without a Website, Who Can Find Your Business?

Businesses today need to have an online presence. The days of opening a storefront and waiting for customers to discover your business are long gone.

Today, nearly all customers search for the products and services they want online. And why wouldn’t they? It’s faster, easier, and more efficient. And today more than ever, people are all about getting things done quickly.

The Amazon Effect

Think of your own shopping habits. If you are like most people, the percentage of products you order online has gone up significantly just in the past couple of years.

Part of that has to do with innovative companies like Amazon, which is constantly developing ways to make buying from their website irresistible. Whether it’s promoting voice-activated devices like the Amazon Echo or floating the idea of drone deliveries, Amazon is leading the way in online ordering.

And other companies are following suit. Right now, retail businesses and the service industry are in the midst of a digital revolution. And no business can afford to sit on the sidelines.

Without a Website, Who Can Find Your Business? The Digital Revolution and Your Business

What does that mean for your business? While you may not have the bottomless resources for research and development that Amazon does, you can start somewhere. And for most businesses, that includes a website that customers can access online from their mobile devices.

Click and order retail is the future of business, whether you like it or not. Businesses that don’t embrace this future are going to find out the hard way whether or not they are on the losing side of history.

When you are ready to boost your business’s online presence and take part in the digital revolution that is going on around you, “Lytron Lead Generation” can help. Contact us today to find out how we can help you create the online presence that will put your business in front of prospective web-based customers.

Without a Website, Who Can Find Your Business.

Does SEO Even Matter Anymore?

When the internet first became popular, the name of the game for small businesses was search engine optimization or SEO for short. These are the techniques web builders can use to improve the odds of their websites being ranked high on Google, Bing!, Yahoo and other popular search engines.

Beginning in the late ’90s and continuing until just a few years ago, most people used these search engines for school, work, and social purposes. But most importantly for businesses, they also used Google and the others to find the products and services they wanted.

So using SEO to get your business ranked at the top of the search engine results pages for the keywords that best describe your business was critical to your online success.

The Rise of the Mega Monsters

Flash forward to today, when a handful of big online retailers have essentially taken over the marketplace. Amazon, Wal-Mart, eBay, and a handful of others are the go-to websites for the majority of consumers who want to buy products. And apps like Uber, StubHub, Tinder, and other big players have taken over specialized online services.

So where does that leave your business and SEO? Does it even matter anymore?

The answer is: Yes! While most small businesses are never going to be able to compete with the scale or variety of products offered on sites like Amazon, they can still use SEO to attract local customers looking for specialized products and services that are specific to their business.

SEO in the past few years

For example, a consumer seeking to buy a new winter coat, might simply use Amazon or Wal-Mart. But if your business offers a specific brand of coat or coats that serve a certain audience such as long-distance runners, or customers in your specific geographic region, you can still use the web to capture that core customer using SEO techniques.

Mega online retailers may have exploited the internet to attract the lion’s share of web customers, but your business can use the same SEO techniques Amazon and others use to find the prospective customers and clients who are seeking the specific products and services you offer.

Voice Search and Digital Assistants Here to Stay

The latest trend in tech today is the growing popularity of voice search and digital assistants.

Every major tech company now has their own version of this helpful, disembodied technology. Amazon has Alexa. Google has Google Assistant. Microsoft has Cortana. And, of course, Apple has Siri.

Within just the past 12 months, the number of web users who rely on digital assistants to help them listen to their favorite music, answer questions about the weather, set cooking timers, and even unlock doors and turn lights on and off has increased exponentially.

Adapting to Change

This isn’t just a fad. Voice search and digital assistants are here to stay. In fact, Google recently reported that 1 out of 5 internet searches now come from voice queries.

Ignore this change in the way people use the web at your own peril. Today, smart businesses are adapting by using long-tail search keywords and natural language that matches the conversational tone people tend to use with their favorite digital assistants.

For example, for web-based searches, a user might type in “auto mechanics near Cincinnati, Ohio”. But the same person conducting the same search via their voice searching digital assistant might be more likely to say, “Siri, where is there an auto mechanic near me?”

Shift Towards Voice Search

The shift toward voice search will become even bigger as more and more people get the enabling devices in their homes. Amazon’s Echo and Google’s Home will likely be one of the most popular holiday gifts this year.

Voice search technology also is becoming more prevalent among automakers who are looking for ways to provide the convenience of online access to their customers while minimizing the risks of distracted driving.

As digital assistants go beyond smartphones and enter our homes, our cars, and eventually our workplaces, the opportunity for businesses to use SEO and content to connect with this growing market increases.

A Single Video Can Be Used Multiple Times

Video is one of the most immediate and effective ways to communicate with a target audience.

The types of videos you produce are many. It can be a video promoting your business’s products or services, establishing your brand, or enhancing your reputation within the community. Or it can be an instructional video that teaches viewers something useful that they can use right away.

Or you can simply share somebody else’s video, providing your customers with relevant content that they can enjoy.

A Single Video Can Be Used Multiple Times – Not ‘One and Done’

One of the biggest benefits of video is that it can be used over and over again in a wide variety of different formats and contexts.

For example, let’s say you produce a video that teaches viewers something, such as training your employees on how to perform a specific task or showing your customers how to use a particular product you offer.

You might post that video on your website so that customers, employees, or others can access it and watch it at their convenience. But is that the end of the useful life of that video? Not at all!

Social Media and Other Uses

You can post that same video on your social media accounts, including Facebook, Twitter, Instagram, and others. It can be posted on all your accounts at the same time or staggered over time so that it appears on one then another a short time later, on a third in another week, and so on.

Staggering the distribution of your video on social media can help expand its audience. If a follower doesn’t happen to catch it on Facebook, for example, they might find it on Twitter when you post it a few days later.

You then can use the video in other places as well, such as an instant message, an email blast, or as a free giveaway during a future promotion.

Unlike other media, video has “legs” that allow you to post it multiple times to get exponential benefits from a single video production.

Too Many Bounce Backs Can Hurt Your SEO Ranking

Search engines like Google, Yahoo, Bing, and others use a lot of different kinds of metrics when assessing the value of your website. One of the most important is the number of bounce backs they detect from your web page.

A bounce back is when somebody goes online, finds your website and clicks on it, then immediately clicks back to the search results page — presumably because they did not find what they were looking for on your website. Too many bounces will definitely hurt your site rankings.

Bounce Backs Hurt Your Rankings

Search engines don’t always know why a visitor bounced back from your website. Nor do they care. They simply want to make sure they are providing their search engine users with high-quality results they can actually use.

So when Google detects a lot of bounce backs from your website, it will automatically assume that your website isn’t useful. And it will penalize your website by ranking it lower.

Too Many Bounce Backs Can Hurt Your SEO Ranking – Reducing Bounce Backs

There are many different reasons why your website may have a lot of bounce backs. The most common one has to do with user experience, also known as UX.

User experience is related to things like site speed, site architecture, quality content, and even the colors and fonts you chose to use on your website. If visitors don’t like any of these things, they are likely to bounce back to the search page where they found your website in the first place.

To improve your site rankings, it is critical that you identify the reasons for bounces. Once you can identify what people don’t like about your web pages, then you can do something to correct it.

Fixing bounces is one of the fastest and most effective ways to show immediate improvement in your rankings on the most popular search engines.

For On Page SEO Content Quality Is Still Top Priority

strategic plan graphs business marketing goals con P8KLT5K Easy Resize.com

There are all kinds of things you can do to improve the Search Engine Optimization of your web pages, including both on-page and off-page SEO techniques.

But there is nothing more important than providing your page visitors with high-value, helpful content that they can actually use. If you do nothing else, create high-quality content and your web pages will attract a lot of visitors.

Content and Web Crawlers

Search engines like Yahoo, Bing, and Google use a lot of criteria when judging the value of web pages. But the number one thing they are looking for is high-quality, useful content.

It’s simply supply and demand. People aren’t going to use search engines that don’t give good results they can use right away. So Google isn’t going to rank web pages high unless they meet this measurement first and foremost.

Your web page can have outstanding design, great embedded keywords, and every other type of SEO technique known to programmers worldwide, but if it doesn’t provide visitors with great content they can genuinely use, it’s never going to rank at the top of the search engine results pages for your keywords. It’s really that simple.

For On Page SEO Content Quality Is Still Top Priority – Measure Your Content

To ensure your web page has high-value content, simply ask yourself two essential questions:

Why are people looking for web pages like yours?

What do they expect to find when they arrive there?

If your web page clearly provides visitors looking for specific pages like yours exactly what they want when they land there, there is no way your page won’t rank high. Even if you do nothing else to improve your SEO, your page will attract the attention of the top search engines like Google.

Providing valuable content that people can genuinely use right away is the best way to get your web pages ranked at the top of Google.

If You Can’t Beat Amazon, Join Them!

If You Can’t Beat Amazon – Join Them! In 1995, Amazon began as an online book seller. But in the subsequent 17 years, it has become the biggest and most successful online retailer in the world.

But Amazon founder Jeff Bezos isn’t stopping there. The company has acquired such diverse enterprises as the Washington Post newspaper, upscale grocer Whole Foods, and many others.

Many businesses find themselves in direct competition with Amazon, as the online retail giant makes it easier than ever for its customers to buy from them rather than anybody else. In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

In recent years, the company introduced its new Amazon Echo interactive home device that literally allows customers to order practically anything they want simply by asking “Alexa” for it.

And more innovations are certainly coming from Amazon.

If You Can’t Beat Amazon, Join Them! – SEO Florida – Selling through Amazon

In the wake of such marketplace dominance, many businesses are discovering that it is easier to join forces with Amazon than compete against it.

Amazon makes few products on its own, instead serving as a marketplace for other businesses’ offerings. Companies can sell their products to Amazon directly for resale, or ship their products directly to customers who buy them through Amazon.

While Amazon takes a share of the profits, it is often worth it for companies because they can gain access to the online retailers billions of prospective customers.

If You Can’t Beat Amazon, Join Them! – SEO Florida – Amazon Affiliates

Another way to use Amazon’s market dominance to your advantage is through its Amazon Affiliates program.

When you sign up, you can promote products available on Amazon through your own Website, social media accounts, and elsewhere and when people click through to buy those products, you get a small commission for every sale that is made through your portals.

In the early 21st Century, Amazon has created a market position that is hard for other businesses to compete against. So if you can’t beat Amazon, you might consider joining them.