South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

The photographs, videos, graphics, and other images you use on your web pages can make or break your business. Use the right images and people will love visiting your pages and be more willing to take the action you want them to take.

But if you use the wrong image, it can turn people away, damage your business’s reputation, and even cost you real money. But because the internet is still essentially in its infancy and most small business owners aren’t knowledgeable about copyright law, companies use stolen or unauthorized photos, videos, and other images on their web pages all the time — putting themselves at genuine financial risk.

Image Control

If you use a photo of a famous person, for example, and you don’t have their written permission or a legally binding contract, that person can (and probably will) come at you for damages. The same holds true is you use a video somebody else made without their permission. Or if you include a graphic that wasn’t originally your own,

There are so many ways you can make the mistake of using an unauthorized image on your web pages that most small business owners are at huge risk of liability. For example, even if you use 100% original photos taken by you in your own place of business, if you include the images of customers or employees and you don’t have a signed release form, you could be in trouble.

Lytron Web Design

At Lytron Web Design, we have been helping small businesses create attractive, compelling web pages with fully legal photos and other images for more than a decade. We understand the intricacies of copyright law and we can ensure your websites are never in violation or your business is at risk.

When you want great-looking web pages will fully licensed and approved art, Lytron Web Design can help you achieve your goal.

What happens when somebody finds your website online? It’s one thing to attract visitors. But the real challenge is keeping them there. And convincing them to come back again and again.

Having a great-looking website and optimizing your pages so that they attract traffic is not enough. Your web pages need to offer something to visitors, something that will keep them there longer. Traffic alone is worth nothing. Consider this formula:

Traffic + Action = $Profits.

Million Dollar Minute

Think of it this way. If 10,000 people find your web page amid the millions (billions, really) of other web pages online, but they stay there only a few seconds before clicking away, then all you have invested in developing your online presence has been for nothing.

But if you can keep those same 10,000 people on your website for just one single minute, they are far more likely to take the sort of action your website is designed for them to take. And if that action is to spend just $100 with your business, then that minute is worth $1 million to your business.

Lytron Web Design

At Lytron Web Design, we create attractive, inviting web pages that visitors will love. Then we optimize them so you can maximize traffic to your pages. Finally, we create meaningful, interactive content that keeps people on your pages longer and pushes them toward your desired Call to Action — whether its to buy your products or services, give you their sales lead information, sign up to receive your marketing materials, or whatever it is you want.

We are experienced at getting results for our clients. So if you have a great-looking website, and a ton of traffic, but nothing to show for it in terms of the bottom line, you need to let Lytron Web Design take you over the finish line.

Small business owners often face a dilemma: Should they spend the money on a professionally designed website? Or should they simply hire their niece or nephew who is studying web design in college to build their website for them?

While the latter is certainly the cheaper alternative, your business is too important to trust to amateurs, regardless of whether they are related to you or not. If you want professional results, it’s best to trust the professionals.

Professional Web Design

The difference is that experienced web designers already have learned what works and what doesn’t. They understand the intricacies of attracting and retraining site visitors, as well as how to get them to keep coming back to your business again and again. There’s no trial and error, no on-the-job training, and no wasted resources at your expense

Instead, you simply get the sleek, professional, and effective website your business needs to attract more customers online and build your bottom line. Today’s consumer is far more likely to seek out a new business online — usually using their phone rather than a laptop — than any other method. So offering new visitors an effective, attractive, and professional-looking website is absolutely essential to your business’s success.

Lytron Web Design

At Lytron Web Design, we are committed to helping small business owners just like you capture their share of the local online commerce in their immediate area and beyond. Our team of experienced, professional web designers have the tools, knowledge, and creativity to build, launch, and maintain an appealing website that gets the results you want.

Taking care of your relatives is admirable. But so is running a successful business supported by professionals with the experience to create highly effective websites that make money for your business. Lytron Web Design has the answers you’ve been looking for.

Competitive shopping is when business owners visit other similar businesses in their area to see what they are up against. It’s a highly effective, time-tested concept that lets you assess your competitors while looking for ideas you can incorporate into your own enterprise.

The same idea exists in the virtual world as well. To improve your own business website, it’s worthwhile to frequently visit those of your direct competitors. Look especially for the things they are doing well as well as what you perceive as their weaknesses. Both can help you improve our own website.

Landing Pages

When you land on a competitor’s website, what immediately engages your attention? Are you compelled to move further into the page? Or is there something that distracts you or turns you off?

These are important questions because they apply just as much to your business’s website as they do to your competitors. And once you view the competing websites you visit with a critical eye, you can apply that same scrutiny to your own pages to make improvements and make visiting them a better experience for your page visitors.

Lytron Web Design

The web page creators at Lytron Web Design can help you implement any upgrades you want into your business websites. We can even help you understand what your competitors are doing better than you and how you can take their best ideas and make them your own in unique and effective ways.

Visiting competitors’ websites is an important tool in improving your own. Lytron Web Design not only creates web pages we also constantly upgrade them. If you discover a competitor’s page that you think is highly effective, send us a link so we can check it out. Improving your web pages so they are a better experience for your customers and bring you more sales is our top priority.

Keeping your customers informed of updates, changes, and improvements to your business via your website helps build loyalty and prevent customers from migrating to your competitors. When people believe you care about keeping them up to date about what’s going on in your business, it can often make them feel as if they have a stake in your success.

Websites are a convenient way to communicate what’s happening with your business right now. Conversely, if your website includes outdated or incorrect information, it can turn even your most loyal customers away, damaging your reputation and affecting your integrity.

Frequency of Updates

So how often should you update your website with the latest information? Whenever it becomes relevant. Some businesses will make updates to their websites, monthly, weekly, or even daily. In some instances, even a couple of times per day if the information is relevant and affects the way people interact with your business.

Updates to your website can include major things such as changes to your hours of operation or business address, but also minor things like new products or services, price changes, and even new hires. Generally, the more information you can share with your customers online, the more connected they will feel with your business. And this kind of loyalty keeps bringing people back.

Lytron Web Design

At Lytron Web Design, our experienced web builders and coders can help you launch your business website and then continually update it so your customers have the latest information. The more you share, the more people will care about your business.

The most successful businesses treat their customers like they are members of their family. By constantly sharing new information with people through website updates, you can engage people more frequently and keep them coming back to your business again and again.