Dan, Author at Lytron Fort Lauderdale Web Design & SEO Agency

Using the Wrong Image Can Cost You …

The photographs, videos, graphics, and other images you use on your web pages can make or break your business. Use the right images and people will love visiting your pages and be more willing to take the action you want them to take.

But if you use the wrong image, it can turn people away, damage your business’s reputation, and even cost you real money. But because the internet is still essentially in its infancy and most small business owners aren’t knowledgeable about copyright law, companies use stolen or unauthorized photos, videos, and other images on their web pages all the time — putting themselves at genuine financial risk.

Image Control

If you use a photo of a famous person, for example, and you don’t have their written permission or a legally binding contract, that person can (and probably will) come at you for damages. The same holds true is you use a video somebody else made without their permission. Or if you include a graphic that wasn’t originally your own,

There are so many ways you can make the mistake of using an unauthorized image on your web pages that most small business owners are at huge risk of liability. For example, even if you use 100% original photos taken by you in your own place of business, if you include the images of customers or employees and you don’t have a signed release form, you could be in trouble.

Lytron Web Design

At Lytron Web Design, we have been helping small businesses create attractive, compelling web pages with fully legal photos and other images for more than a decade. We understand the intricacies of copyright law and we can ensure your websites are never in violation or your business is at risk.

When you want great-looking web pages will fully licensed and approved art, Lytron Web Design can help you achieve your goal.

People Land on Your Website. Now what?

teamwork consulting fort lauderdale web design zoom 1

What happens when somebody finds your website online? It’s one thing to attract visitors. But the real challenge is keeping them there. And convincing them to come back again and again.

Having a great-looking website and optimizing your pages so that they attract traffic is not enough. Your web pages need to offer something to visitors, something that will keep them there longer. Traffic alone is worth nothing. Consider this formula:

Traffic + Action = $Profits.

Million Dollar Minute

Think of it this way. If 10,000 people find your web page amid the millions (billions, really) of other web pages online, but they stay there only a few seconds before clicking away, then all you have invested in developing your online presence has been for nothing.

But if you can keep those same 10,000 people on your website for just one single minute, they are far more likely to take the sort of action your website is designed for them to take. And if that action is to spend just $100 with your business, then that minute is worth $1 million to your business.

Lytron Web Design

At Lytron Web Design, we create attractive, inviting web pages that visitors will love. Then we optimize them so you can maximize traffic to your pages. Finally, we create meaningful, interactive content that keeps people on your pages longer and pushes them toward your desired Call to Action — whether its to buy your products or services, give you their sales lead information, sign up to receive your marketing materials, or whatever it is you want.

We are experienced at getting results for our clients. So if you have a great-looking website, and a ton of traffic, but nothing to show for it in terms of the bottom line, you need to let Lytron Web Design take you over the finish line.

What’s Your Battle Plan?

In war, the winning army usually succeeds because it has a better battle plan than its enemy.

Spoiler Alert: Business is war. And your business will only overcome your competitors if you have a plan in place that will achieve the objectives you set for yourself. And in the online marketplace, that means a thoughtful, measured, and proven digital marketing strategy.

The problem is even though the success of your business depends on coming up with a strategy to defeat your competitors, most small business owners aren’t experienced in developing online marketing plans. Fortunately, Lytron Strategic is.

How to Succeed in Business

The name of the game today is attracting as many customers as possible online. That’s because most people today prefer to shop for what they want using their phones, their tablets, or occasionally their laptop computers. So small businesses that have an effective strategy for marketing to people looking online for businesses like theirs within their specific geographic area are going to be victorious in getting the most traffic.

Things like SEO, online marketing and promotions, and maximizing your business’s digital presence and online reputation matter now more than ever. And it’s only going to get more important as an increasing number of customers shift to nearly exclusive online shopping.

Lytron Strategic

At Lytron Strategic, we do one thing, but we do it very, very well: We develop successful online strategies for small businesses that drive traffic to their websites. And more traffic means more sales, which means more revenue, which means more profit.

If you want a successful small business in the 21st Century, the most important thing is to have an effective digital strategy that drives the highest number of customers to your website rather than your competitors. And that’s what Lytron Strategic can do for you.

A Great-Looking Website Isn’t Enough

If you have spent a lot of time and energy making your website look great, seamlessly interactive with visitors, and instinctively encapsulating the essence of your business, congratulations. You’ve done half the job.

Even if you have the best-looking website in the world, it doesn’t do an ounce of good for your business if nobody lands on it. Design is only one element of a successful website. SEO is the other.

Optimizing Your Website

People aren’t going to find your website because you put your heart and soul into its design. They will land there for one reason and one reason only: Because Google listed it at the top of the search results.

Like it or not, businesses that seek to attract customers only must serve the almighty Google, the biggest and most influential search engine in the history of the Internet. Optimizing your website so that it perfectly matches what the Google algorithm prefers is the only reliable way to land at the top of the search results. And being Number One on Google practically ensures your success.

But wanting it and doing it are two different things. Every other business is also trying to land at the top of the page. So how can you occupy this extremely lucrative piece of digital real estate?

Lytron Web Design

At Lytron Web Design, we are experts at getting business websites listed at the top of the search results for the keywords that best describe their business. Our team of experienced, professional programmers has the tools, knowledge, and experience to optimize your company website so that customers find it first, before all of your competitors.

If you want to be the best, you need to do what it takes to be on top. Lytron Web Design can put your website exactly where it belongs: Directly in front of the people who are actively looking for it online.

What’s Your Long-Term Branding Plan?

When most small business owners get up in the morning, their biggest concern isn’t where they will be five or ten years from now. It’s how they are going to get through today without losing their sanity.

Yet long-term planning is important to the success of any business. And while it’s not always our primary focus, it should offer a roadmap to where we are going and, more importantly, where we want to arrive in the long run.

Branding for the Future

While day-to-day concerns are distracting, developing a long-term plan for your business can help you achieve bigger goals, inspire growth, and push you toward doing bigger and better things.

The first step is developing your long-term goals. Think about what you want your business to look like five years from today, ten years from today, and even two decades from now. It’s okay to let your imagination run wild, but you still have to be practical in what you actually can accomplish. Opening a franchise on the moon, for example, may not be the most realistic goal!

Once you have thought about your plan, write it down. This document can then help guide you as you make decisions that influence the future of your business. As yourself, “How does what I’m doing today help me achieve what I want for the future?”

Lyton Strategic

The experts at Lytron Strategic can help you achieve your long-term branding goals. We can put you on the path to meeting your short-term objectives, which will help you build your business step by step so that in five, ten, and even twenty years from now you are exactly where you want to be (except maybe the moon).

Think big. Your business can accomplish a lot with the help of the professionals at Lytron Strategic.

Professional Web Design Brings Faster, Better Results

Small business owners often face a dilemma: Should they spend the money on a professionally designed website? Or should they simply hire their niece or nephew who is studying web design in college to build their website for them?

While the latter is certainly the cheaper alternative, your business is too important to trust to amateurs, regardless of whether they are related to you or not. If you want professional results, it’s best to trust the professionals.

Professional Web Design

The difference is that experienced web designers already have learned what works and what doesn’t. They understand the intricacies of attracting and retraining site visitors, as well as how to get them to keep coming back to your business again and again. There’s no trial and error, no on-the-job training, and no wasted resources at your expense

Instead, you simply get the sleek, professional, and effective website your business needs to attract more customers online and build your bottom line. Today’s consumer is far more likely to seek out a new business online — usually using their phone rather than a laptop — than any other method. So offering new visitors an effective, attractive, and professional-looking website is absolutely essential to your business’s success.

Lytron Web Design

At Lytron Web Design, we are committed to helping small business owners just like you capture their share of the local online commerce in their immediate area and beyond. Our team of experienced, professional web designers have the tools, knowledge, and creativity to build, launch, and maintain an appealing website that gets the results you want.

Taking care of your relatives is admirable. But so is running a successful business supported by professionals with the experience to create highly effective websites that make money for your business. Lytron Web Design has the answers you’ve been looking for.

Which Social Media Platform Brings the Best Results?

Social media is always changing. The platforms that were most popular last year may not bring the same number of results this year. And new platforms are springing up all the time. So how can business owners know which ones to spend their most time, attention, and effort on to get the best results?

Lytron Strategic is constantly monitoring the fast-changing world of social media so you can get the most for your digital marketing money. We track the trends, the news, and the traffic so you don’t have to. And we apply our knowledge to get your business’s posts in the places where they will get the best response.

Social Media Changes

So Twitter is now X. Facebook is now Meta and has its own platform called Threads. And Instagram is aping TikTok with a short-form video stream called Reels. And that’s just the past couple of months. There also are new platforms launghing all the time, many of which only appeal to a particular audience or age group.

People love social media. And they aren’t loyal to any particular site. Essentially, they will go to whatever sites is the most popular at the moment. Or to where their friends go. So keeping up with the fast-changing world of social media is helpful in engaging people in the platforms they use most.

Lytron Strategic

There’s very little value in spending time, money, and effort on a platform that was popular yesterday. Instead, smart businesses get their marketing message in the spaces people visit today. Social media is fickle. So keeping up with the changes can mean making the most of your digital marketing budget.

At Lytron Strategic, we maximize your business’s social media presence by only posting content on the pages where your customers (both current and future) are most likely to be spending the most time.

To Improve Your Website, Visit Your Competitors’

Competitive shopping is when business owners visit other similar businesses in their area to see what they are up against. It’s a highly effective, time-tested concept that lets you assess your competitors while looking for ideas you can incorporate into your own enterprise.

The same idea exists in the virtual world as well. To improve your own business website, it’s worthwhile to frequently visit those of your direct competitors. Look especially for the things they are doing well as well as what you perceive as their weaknesses. Both can help you improve our own website.

Landing Pages

When you land on a competitor’s website, what immediately engages your attention? Are you compelled to move further into the page? Or is there something that distracts you or turns you off?

These are important questions because they apply just as much to your business’s website as they do to your competitors. And once you view the competing websites you visit with a critical eye, you can apply that same scrutiny to your own pages to make improvements and make visiting them a better experience for your page visitors.

Lytron Web Design

The web page creators at Lytron Web Design can help you implement any upgrades you want into your business websites. We can even help you understand what your competitors are doing better than you and how you can take their best ideas and make them your own in unique and effective ways.

Visiting competitors’ websites is an important tool in improving your own. Lytron Web Design not only creates web pages we also constantly upgrade them. If you discover a competitor’s page that you think is highly effective, send us a link so we can check it out. Improving your web pages so they are a better experience for your customers and bring you more sales is our top priority.

Discover the Most Effect Brand Archetype for Your Business

When it comes to launching your brand, you don’t have to reinvent the wheel. In fact, most customers will be more comfortable with your brand if it offers something familiar and approachable.

Originality is an important part of branding strategy, but it’s not the only part. If your brand is too unusual or off the wall, it’s probably going to turn off more people than it attracts. A better plan is often to use an existing brand template as the starting point for launching your business’s brand.

Brand Prototypes

There are tried and true archetypes that define the majority of enterprises. Usually, the one that most closely matches your company’s goals, aspirations, and reasons for existing is pretty much self-evident. All it takes is familiarizing yourself with the most popular brand archetypes and choosing the one that best fits the way you want to define your business.

Then it’s simply a matter of applying that archetype to all future marketing endeavors. Once you figure out the way you want people to see your business, it is relatively easy to apply that brand to everything you do to get the message across to people.

Lytron Strategic

At Lytron Strategic, we have been helping business define their brand through existing familiar archetypes for more than a decade. We’ve found it to be the fastest, most efficient, and most cost-effective way to get the attention of customers and the loyalty of customers.

Our team of experienced, knowledgeable brand strategists can work with you to discover the best existing brand archetype for your company and then develop a game plan for using that prototype in all of your online marketing. The result is often instant, powerful connections with people actively looking online for the exact types of products and/or services your business offers. And because they already are familiar with the type of branding you offer, they likely will choose your more often than your competitors.

Informed Customers Are Engaged Customers

Keeping your customers informed of updates, changes, and improvements to your business via your website helps build loyalty and prevent customers from migrating to your competitors. When people believe you care about keeping them up to date about what’s going on in your business, it can often make them feel as if they have a stake in your success.

Websites are a convenient way to communicate what’s happening with your business right now. Conversely, if your website includes outdated or incorrect information, it can turn even your most loyal customers away, damaging your reputation and affecting your integrity.

Frequency of Updates

So how often should you update your website with the latest information? Whenever it becomes relevant. Some businesses will make updates to their websites, monthly, weekly, or even daily. In some instances, even a couple of times per day if the information is relevant and affects the way people interact with your business.

Updates to your website can include major things such as changes to your hours of operation or business address, but also minor things like new products or services, price changes, and even new hires. Generally, the more information you can share with your customers online, the more connected they will feel with your business. And this kind of loyalty keeps bringing people back.

Lytron Web Design

At Lytron Web Design, our experienced web builders and coders can help you launch your business website and then continually update it so your customers have the latest information. The more you share, the more people will care about your business.

The most successful businesses treat their customers like they are members of their family. By constantly sharing new information with people through website updates, you can engage people more frequently and keep them coming back to your business again and again.