South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

Who is buying the products or services you are selling? In all likelihood, it’s probably the same person. At least in general. While the ideal is for everybody to want what you offer, in reality, that’s not usually the case. There are very few products that have universal appeal.

Some people like Coke and others like Pepsi. Or Dr Pepper. Or Sprite. Each of those brands has determined what the characteristics are of the people who prefer their soda pop over all the others, then crafted a brand that appeals to exactly that type of person, tapping into a multi-billion dollar market. If you can do this with your business, you can open up a whole new world of opportunity.

Who Are You?

Before you can understand who your target customer is, you need to think about the image your company projects. Then you need to think about whether the branding you have created so far by chance is the optimal branding for the customers you want or who already are predisposed to preferring your products or services.

This is the magic key that opens up new markets for your business and can lead to your taking the next step in scale. If so far you have appealed only to people living near your store or office, learning about the most effective branding can take you nationwide, or even global.

Lytron Strategic

It’s hard to do this on your own. But Lytron Strategic helps small businesses just like yours discover their most effective branding every day. We collaborate with you to answer the question of what your customer looks like by determining how your business is perceived. Then we develop a plan to project exactly the image you want to bring those customers to your door or website.

You business appeals to a certain type of customer. Learn who that is and you can break through to the next level.

If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location – whether it’s a retail storefront, an office, a workshop, or a factory. Many people prefer to do business with people in their neighborhood, especially if it’s a service industry such as plumbing, electrical, car repair, and so on.

But thanks to the global reach of the internet, you no longer need to rely only on the few thousand people in your area. Instead, you can market and connect with people from coast to coast or even internationally just as easily as you can customers walking through your front door.

Global Marketing

In fact, an increasing number of people today are using online stores to buy more of the products they want. When was the last time you drove down to the shopping mall, parked your car, and walked inside to buy what you wanted? More likely, you Googled it, found an online seller, and had it shipped directly to your doorstep.

So if you are still putting most of your focus on driving people to your physical location, you are marketing to a shrinking number of prospective customers. There are more people searching online right now for the exact products or services you sell than will ever visit your store in person.

Lytron Strategic

If you have been in business for a while, you probably already know how to greet people visiting your store, steer them toward what they are looking for, and possibly even upsell them or promote some additional purposes. But what do you know about online marketing? Maybe not so much.

But you don’t have to. Fortunately, Lytron Strategic already has you covered. We can collaborate with you to develop effective, affordable online campaigns that bring you new customers from all over the country, even worldwide.

The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears.

Your digital marketing doesn’t need to be that dramatic to be effective. But it should still include images, colors, text, and other content that prospective customers can experience on an emotional level. All of your digital design needs to be developed to make people feel something about your company, your brand, your products or your services.

Emotional Triggers

So what are these emotional triggers? It depends on your business and the message you are trying to project. Frequently, including personal information or revealing details about your life offers people a way to connect with your business emotionally. Start paying attention to the way other businesses build their brand online and you will start to see how effective this can be.

Another way is to include powerful photographs, illustrations, videos, and other images that tug at the heartstrings. When done skillfully, there is no faster way to draw people into your brand. As the old saying goes, “A picture is worth a thousand words.”

Lytron Web Design

At Lytron Web Design, we have been helping small business owners develop powerful online marketing strategies that reach people’s feelings to make strong emotional connections. We can help you discover new customers, build loyalty bonds, and develop a recognizable brand while building a positive company reputation.

When you can make people feel something on a human level, you can create strong bonds that can lead to long-term, lucrative business relationships.

People online today are bombarded with thousands of images and messages every hour. The experienced, professional web experts at Lytron Web Design can help you find the most powerful, effective messaging for your business that instantly connects with people on a deep and powerful emotional level.

Every market has a saturation point. It could be a global market for a mass market ad campaign or a hyper-local market for a highly specific product or service. The size and scope of the market doesn’t matter. At a certain point, people within that market are going to become overwhelmed by a specific promotional campaign and instead of attracting new people, it will start to repel them.

You can probably think about certain ads that you have grown tired of or even annoyed with. Maybe it played incessantly on your local television or radio station. Today, an oversaturated market is more likely to be found online and may include something like an Instagram ad that always pops up in your feed every time you click on the site.

Cautious Saturation

The key to a successful digital strategy is to neither over-saturate nor under-saturate the marketplace, regardless of its size or scope. What you want to do is to find the “sweet spot” where the maximum number of customers are located but without overwhelming them with your online content to the point where they are turned off to your business rather than turned on

Finding that perfect point is a unique skill. But it’s one we have been perfecting at Lytron Strategic pretty much since the global internet began.

Lytron Strategic

At Lytron Strategic, we understand that bigger isn’t always better. In fact, too much of a good thing can actually do more harm than good to your brand and business.

We can help you develop, distribute, and maintain highly effective brand messaging that promotes your business and develops customer loyalty, rather than harming your reputation and turning people off. Our brand strategists have the experience, knowledge, and tools to find new customers, build brand loyalty, and bring growth and prosperity to your business.

How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe people see your business one way, but in reality, they actually view it in an entirely different light.

Yet brand perception is one of the most important influences on whether or not people choose your product or services. A carefully curated brand can draw in new customers, retain existing ones, and keep your business expanding and growing for many years to come.

Perception Is Reality

In digital marketing, there is no absolute. The business environment is so big and there are so many people entering and exiting the marketplace constantly that it’s practically impossible to say this business is absolutely this one thing or that thing. Brands evolve, businesses shift focus, and the whole digital market is constantly in flux.

This isn’t a bad thing. It simply means you get to define your business any way you like. However you want people to see your business — either on its own or in relation to your competitors — it’s possible to create this perspective through purposeful, well thought-out branding strategies. And once you hit on the exact brand you want, you can sustain that image in the minds of your prospective customers through effective brand management.

Lytron Strategic

At Lytron Strategic, we specialize in developing appealing brands that instantly connect with people on an emotional level. Our experienced web strategists have the tools, knowledge, and experience to craft the brand you want for your business, and then build that brand through highly effective digital marketing campaigns that attract and retain loyal customers.

If you want people to perceive your brand a specific way, the professionals at Lytron Strategic can help nurture, develop, and promote the exact brand perception you want for your business.