Boosting Your Brand

lytron fort lauderdale strategic agency 2

Lytron Fort Lauderdale Strategic Agency 1

Do you know who owns your dry cleaner?  What’s the name of the guy who repairs your car?  When you go to the package delivery store, do you know what motivates the person behind the counter to come to work each day?

Most businesses are nameless, faceless monoliths that most people don’t give a second thought about once they are done with them. But successful businesses have a personality and, often, a name and a face to go along with it. Successful branding helps bring your business to life in the minds of your customers. It humanizes your business so that people feel as if they are interacting with an actual person, not just another website.

Brand Boosting

There are a lot of ways to raise your reputation and boost your brand. But the best way is to understand what your customers are looking for when they land on your website. Just like face-to-face human interactions, when you understand what motivates people it’s much easier to make genuine connections with them that can then lead to long-term relationships.

Digital branding is seeking to understand people’s needs and then incorporating responses into your online marketing campaigns, digital platforms, and social media postings. When done successfully, branding creates a unique, likable personality for your business that instantly puts people at ease and makes them want to return to your website again and again.

Lytron Strategic

At Lytron Strategic, we specialize in building brands that connect with people. We can help you make authentic connections with your customers so they will choose your business first and return over and over again. Good marketing can get you a single sale. But successful branding can give you customers for life.

If you want people to remember the name of your business and keep coming back for more, you need the successful branding strategies from Lytron Strategic.

 

Creating Websites Since the Internet Began

Many Screens IphoneX

Many Screens Iphonex

Lytron Web Design is more than 20 years old. That’s nearly as old as the internet itself.

While the first linked computers started in the 1960s as a way for academics to share data, the internet the way we think of it today didn’t exist until around the turn of the millennium in 2000. And its use as a digital marketplace really didn’t expand until the introduction of the first smartphones in 2005. Since then, the web has become the dominant platform for the way people look for the products and services they want close to where they live.

Web History

Throughout this transformation in the way we buy things, Lytorn Web Design has been there every step of the way. For more than two decades, we have been helping local small businesses connect with customers online with professional websites and effective digital marketing strategies.

And as the web has become more sophisticated, so have we. Lytron has helped hundreds of small business owners improve their online reputations, connect with more customers, and boost their bottom line by creating personalized websites that make genuine connections with customers. And we keep up with all the changes and developments in the digital space so that you don’t have to.

Lytron Web Design

At Lytron Web Design, we have been there since the beginning. But we also are poised to continue to grow and expand your business as the digital marketplace continues to expand. Now we can not only connect with customers nearby, but also worldwide.

In a relatively short time, the digital marketplace has transformed the way people shop for the products and services they want. And it’s only going to get bigger and more influential.

If you want your small business to keep up with this growth, you need the help of Lytron Web Design.

Understanding What Your Customers Want

Boosting Conversions

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What do your customers want? Certainly, they want the kinds of products and/or services that your small business offers otherwise they wouldn’t be landing on your website to begin with. But what are they really looking for?

When you can find the answer to this question, it can lead to the creation of highly successful online digital strategies that satisfy your customer’s wants and needs. “Give the customer what they want” has always been a hallmark of good business. But genuinely seeking to understand what the people who visit your website are truly looking for can take your business into the stratosphere.

Customer Motivations

Another way of looking at it is seeking to understand what motivates your customers. They want what you are selling, certainly. But why? What is it that you can give them that nobody else can provide? Or, more importantly, what are you NOT giving them that they truly need?

This is the Million Dollar Question. Find the right answer and it can unlock the future for your business. But how can you know what people want?

One way is to put yourself in their shoes. By acting as if you are your own customer, it’s possible to see your business the way they do — including all the things your doing to meet their needs as well as the ways you are disappointing them.

Lytron Strategic

Another way is to simply ask them. Customer surveys are helpful methods of gaining an understanding of their motivations. When they are done properly, they offer and enlightenment into what your customers are looking for from your business.

Lytron Strategic specializes in helping local small businesses truly understand their customers. We continually collaborate with clients to understand their customer’s desires and then create effective websites that give them what they want.

Competitive Research Yields Benefits

serrano square

Serrano Square

If you are a business owner, you spend a lot of time and energy paying attention to your business. But what about your competitors? What they are doing can be just as important as what you are doing.

“Mind your own business” may be polite in social situations. But in competitive business environments, it’s not a smart practice. You are competing with other businesses similar to yours for a limited number of customers and capital. So it’s really important that you understand what they are doing, how they are doing it, and where they are trying to take prospective customers away from you.

Competitive Research

In web-based businesses, the place to perform competitive research is online. It’s a good idea to make a habit of checking on your competitors’ websites as often as you do your own. After all, the digital marketing campaigns they launch are in direct competition to your business. So when they are successful, they take away from your bottom line.

But there’s also value in understanding what your competitors are doing well. If they have an effective marketing campaign, there are lessons to be learned that you may be able to incorporate into your future campaigns. And if they make mistakes, you can learn from them in order to avoid repeating them yourself.

Lytron Web Design

At Lytron Web Design, we create professional, effective websites that connect with your potential customer base. We can help you attract new customers, retain existing ones, and discover new ways to expand the size and scope of your business online.

Paying attention to what your competitors are doing is just good business. So is trusting experienced web designers and digital campaign managers at Lytron Web Design to help grow your business and improve your online reputation. Let’s get started making your business bigger, better, and bolder.

Give Your Customers Content They Can Use

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Tropicspoolandspafl

Blogs are a tool businesses can use to offer their customers something of value they can use in their everyday lives. New blogs delivered according to a regular schedule help remind customers that you exist and reinforce positive feelings about your business.

Once you get people to opt into receiving your blog, you can slip into their inbox as frequently as you want, offering helpful content and offering genuine value. It’s a proven, effective marketing strategy that results in loyalty, positive reviews, and sales.

Blog Library

Another benefit is that blogs are eternal. Once you create and distribute a blog, it will live forever in a blog library that can be accessed from your website according to the topic. When customers find something they like in one of the blogs you sent them, they can dive into more content to continue to satisfy their need to know more.

Blogs are also fast, simple, and affordable to create and curate. You can write them yourself of hire a writer to create fresh, intriguing content for you regularly. Once people start appreciating the quality of the content you offer them, they will start looking forward to getting emails from your business.

Lytron Strategic

Blogs are one of the many elements of successful online marketing for small businesses. They help strengthen loyalty bonds between businesses and their customers by offering helpful and useful content according to a reliable and predictable schedule.

When the people you target with your business enjoy your blogs, they are more likely to continue to do business with your company rather than your competitors. While you are offering “something for nothing” in the short run, it leads to higher customer loyalty, retention, and bottom-line sales in the long run, making blogs one of the most cost-effective elements in your digital marketing strategies.

Specific Goals Help Create Specific Results

Stairhoppers scaled 1

Stairhoppers Scaled 1

When launching a digital marketing campaign, it’s helpful to know exactly what you want to achieve. When you have very specific goals, you can craft your digital campaigns to achieve them more quickly, efficiently, and successfully.

The more clear you can be with your ultimate objectives, the easier it is to design your campaigns to reach those results. When the outcomes you set for yourself are vague, it’s much more difficult to craft online marketing strategies because you don’t have a clear idea of where you want to go.

Specific Goals

Goals should be realistic, achievable, and measurable. For example, let’s say you want more customers. That’s a vague goal. But a more highly specific goal would be to want 100 new customers per week by the fourth week of the campaign.

See the difference? Every business wants more customers. However, the most successful digital marketers can dial down to achieve specific goals that can be measured. At the end of the fourth week, you either have 100 new customers per week or you don’t.

Goals also need to be realistic and achievable. If you set pie-in-the-sky goals for your business, it will only end in frustration. But when you create actual, doable goals, it helps motivate you to reach the finish line.

Lytron Strategic

At Lytron Strategic, we have a lot of experience helping local small businesses set and achieve online marketing goals. We can analyze your current campaigns, collaborate with you on where you want your business to go in what specific time frame, and then craft effective campaigns that help you achieve those goals without your time framework.

Reaching one goal naturally leads to bigger and bigger objectives. With Lytron Strategic on your side, your online marketing campaigns can get bigger and better while helping your business grow and prosper.

Does Your Website ‘Go with the Flow’?

VIDA COM VIDA 1

Vida Com Vida 1

Successful websites naturally lead visitors to a logical conclusion. People who visit your page should instinctively know what to do and where to go next.

A website’s flow is just as important as its content. Subtle visual cues and advanced design techniques can gently ease people toward your desired action: To buy the products or services you are offering, to give you their email address or phone number for future marketing purposes, or simply to feel good about doing business with your company.

Website Flow

You are manipulated by website flow every time you visit a new website and probably don’t even realize it. There’s no deep or sinister psychological strategy at work going on here. It’s much simpler than that, something car salesmen have known for years: People walk into a showroom because they want to buy a car. It’s the salesman’s job to get the buyer to do what they already came there to do anyway.

Websites work the same way. People landed on your web page for a reason. They sought it out above all the others because you potentially can offer them something they can’t get anywhere else. All you need to do with your web design is get them to do what they came there to do already.

Lytron Web Design

At Lytron Web Design, our web experts can build a website that allows your customers to do what they came there to do. We create a subtle yet effective flow that gently moves visitors to your desired action.

To be successful, websites have to have a desired outcome for visitors. Effective web design makes it easy for people to reach that outcome. It’s simple: People already know subconsciously why they came to your website. You just need to give them what they want. And when it works, you get more visitors, conversions, and sales.

Know More About Your Customers

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Casadopastelusa 3

With today’s internet tracking technology, website owners can learn a lot of information about their site visitors. This kind of information is critical because it allows you to customize marketing based on your customer’s preferences.

Tracking tools help you understand how people found your website, what they did when they arrived there, and whether or not they “converted”, or took the action you wanted them to take. Advanced tools can even tell you what sites they visited after yours and what they did there — critical information because it can help you understand their motivations as well as their actions.

Tracking Tools

Think about your own experience. When you visit a new website, it may tell you that the site uses “cookies” that track your actions while on the site and beyond. While you can opt-out, most people don’t. Instead, they simply click the “X” to close the window and keep scrolling through the site.

These cookies are essential to helping website owners understand how people are interacting with their business online. They compile information about what people look at on the site, whether or not they buy the products or services being offered, and even where they navigate afterward.

Lytron Web Design

Cookies are part of the internet experience. People generally either ignore them or treat them as the cost of using the internet. They are willing to give up a little bit of privacy in order to gain instant, immediate access to practically anything in the world.

While some people are diligent about shutting off cookies every time — and there usually is no penalty for doing so — the majority accept them and move on. As a result, there is a whole world of information available to website operators about the wants, needs, and motivations of the people visiting their websites.

Small Businesses Are Less Local than Global Now

mila bikinis

Mila Bikinis

Where your business is located isn’t as important as it used to be. If you attract most of your customers online, it probably doesn’t matter if they are located in the next town or the next state. Or even in another country.

Sure, there are still some types of businesses that rely on customers living within a few miles of their location. But even small businesses like bakeries, automobile repair garages, and fitness centers are beginning to see the advantages of marketing on a global — rather than a local — level. When you can connect with people all over, there’s more opportunity for your business to grow in new ways.

Think Globally

For example, you may be able to ship your physical products anywhere in the world more affordably than ever before. Or you could create new web-based versions of your services — such as self-help videos, blogs, or even interactive websites — that allow you to sell new services to a wider audience.

Thanks to the near-universal reach of the internet, limitless storage, and cheap overhead costs, moving at least part of your local business online to serve a global customer base could be the new market you’ve been trying to reach. And Lytron Strategic can help you do it.

Lytron Strategic

At Lytron Strategic, we help local small business owners just like you discover new ways to offer your products and/or services to people worldwide, giving you the potential to grow your business exponentially.

We can help you develop new ways of serving new customers who don’t live close to your business but who are anxious to buy what you are selling. Then we can create digital marketing strategies to deliver.

It’s a whole new world out there for small business owners. Let Lytrron Strategic help you discover new ways to conquer it.

We Work Hard So You Don’t Have To!

fort lauderdale web development 1

Fort Lauderdale Web Development 1

The hardest part about running a small business is that you are responsible for everything. Whether it’s hiring and training new employees, managing inventory, or keeping track of orders, it all falls on you as the owner.

But there is one area of your business that you can happily delegate to somebody else: Your digital marketing strategy. As a small business owner, time is your most precious commodity. So if you can spend less time worrying about attracting, retaining, and converting people with your digital marketing, that’s more time you can devote to managing other aspects of your business — like offering superior products or services.

Time Is Money

Effective digital marketing is time-consuming. It not only requires a lot of technical skill, but also the time to develop, implement, and manage digital strategies that bring customers to your small business. Unfortunately, time is the one thing most small business owners have the least.

Successful entrepreneurs know that delegating tasks to reliable others is the best way to keep their eye on the prize. Focusing on things like product development, streamlining delivery, and keeping customers satisfied are among the most basic priorities of the best small business operators.

Lytron Strategic

At Lytron Strategic, our job is to successfully create and run online marketing operations for small business owners. We have the expertise, know-how, and tools to help bring people to your small business via the internet.

We will create unique, effective web-based campaigns that get the results you want. And best of all, after our initial planning sessions with you the owner, we can do it all independently so you don’t have to worry about whether or not they are working. The results will speak for themselves.

So if you are tired of having to worry about every little thing related to your small business, leave the digital strategy to Lytron Strategic.