South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

Building a successful website begins with the end: What are the results you want to achieve? Identify your specific goals and the experienced and knowledgeable web design professionals at Lytron Web Design can build the site that gets you there.

Reverse-engineering your web page to deliver your unique and specific goals is the easiest and fastest way to get your business where it needs to be. Once we know what you want from your website, we can build it to suit your specific outcome.

Specific Goals

The operative word here is “specific”. If your goals are vague or generic — such as “I want to reach more customers” or “I want to make my business more well-known in my community” — it’s going to be hard to dial down and achieve these generic outcomes. To get optimal results, website creators need hard numbers: How many more customers do you want to reach in what specific timeframe? How will you measure how well-known your business is in your community and where do you want to set the goal base on this metric?

These kinds of questions help quantify the results you want by offering the ending point our web designers can use to start building your web pages. In web page creation, it’s always best to start at the end and work backward.

Planning and Development

So before you even begin to think about building a website for your business, it’s critical that you spend some time thinking about what exactly you want that website to do. Things like real numbers, hard deadlines, and specific outcomes offer our web designers the starting point from which they can reverse engineer your professional web pages to reach your specific goals.

At Lytron Web Design, we believe if you build it, they will come — but only if you know exactly what you want to achieve with your business’s web pages.

When you own your own business, people are constantly asking things of you, including your own family. Siblings or cousins with children who recently graduated from a graphic design school, for example, may offer their services to design your business website.

It’s a good idea to remember the old axiom: Family is family. But business is business. You might want to do your relative a favor, but do you really want your business represented online by a website designed by an amateur?

Customer Contact

In today’s business environment, the first point of contact most people are going to have with your business is online. So if they find your website only to discover that it is hackneyed, amateurish, and unhelpful, they aren’t going to care who designed it. They will simply move on to somebody else.

You owe it to your business to give it a professionally produced website that is created by a web design company with a proven track record of success. At Lytron Design, we’re a family-owned business, too. But we understand that when it comes to making contact with prospective clients, it pays to be all business.

Web Professionals

At Lytron Design, we collaborate with clients to create websites that reflect their distinct personalities. But we also strive to accomplish your specific goals, whether they are to build your online reputation, capture leads, or convince visitors to buy right away. For more than two decades, we have helped hundreds of small businesses achieve their online goals. And we can help you expand the scope and size of your business with a professionally produced website that gets results.

Your business is unique. So your website should be as well. It’s admirable to love your family. But when it comes to creating, launching, and maintaining your business website, it pays to leave it to the professionals at Lytron Design.

Everybody has a few websites that they visit every day, or possibly even several times per day. While these often include social media sites like Instagram, Twitter, or Facebook, there likely are also a few business websites that are also on your “Favorites” list.

The question is “why”? What is it about these business websites that keep you coming back again and again? Answer that question and you can unlock the key to making your own business website more popular and successful!

Perceived Value

One element of a successful business website is that it offers “perceived value”. Visitors get something worthwhile when they visit. And it doesn’t necessarily have to be something that costs the website owner money.

Helpful and useful information in the form of blog posts is one example. Exclusive offers and rewards are another. Or perhaps it’s some type of exclusivities such as access to a VIP tier status or preferred customer class. When people feel as if there is perceived value in visiting a specific business website, they are more likely to keep coming back again and again.

Encouraging Loyalty

The challenge for the owners of business web page owners is to convince current and prospective customers to visit their site instead of their competitors. The key to achieving this goal is to build strong loyalty bonds among your clientele.

Increasing the perceived value is one way. But so is capturing important personal data about your customers — including information like birthdays, product preferences, geographic location, and so on — then using this information to personalize the experience they have when interacting with your business website.

When people feel like they are one of your most important customers, they are more likely to return to your business website more frequently — and be more open to your calls to action, such as subscribing to an elite service, buying more products, and even endorsing and promoting your business on their social media platforms.

When it comes to web design, the most popular trend today could be summarized with the phrase: “Get to the point!”

Most adult users of the internet have been using the web now for nearly two decades. So they know what they want, where to look for it, and what to do once they get there. As a result, most people don’t have much time to waste when they arrive on your website. They simply want to do what they came there for — buy a product, order a service, learn more about your business – and move on to the nex thing.

Lytron Design

With this in mind, experienced web designers like those at Lytron Design are creating optimized websites that meet users’ needs as quickly and efficiently as possible. Elements that were popular just a few years ago — including big photos, lots of text, and numerous links that took visitors all over the place — have been replaced with simplicity, directness, and instinctive design. Nobody has time to read a lot of instructions or try to figure out how to use your website anymore.

Today’s web design assumes users know what they are doing. People today are too busy for anything else.

Optimized Web Experience

While much has changed, business websites still serve the same purpose: To promote your brand, products, services, or whatever you want to focus on. It’s the say they give this to people that has changed.

The first rule of business is “Give the people what they want.” And what your customers crave is a sleek, easy-to-use website that offers results quickly and simply. At Lytron Design, we can transform your clunky, outdated website with optimized design that meets the expectations of today’s users.

Stop living in the past. Strive for the future with optimized websites from Lytron Design.

Websites can include lots of important and essential information, such as a business’s location, its hours of operation, and even a description of the products and/or services it offers. But there is one essential question that your website absolutely has to answer if you hope to attract and retain loyal customers: How does your business benefit their lives in real, practical, and immediate terms?

People are online searching for businesses like yours because they want the kinds of things you offer. So if you can convince them that your business solves a problem they are having or meets an urgent need, they will always choose your business. And if you can deliver on that promise, you can make them customers for life.

Problem Solved

For example, let’s say you own a business that provides pet grooming. There likely are dozens — if not hundreds — of other pet grooming shops in your city. So how can you convince the casual visitor to your website that they should choose yours above all of your competitors?

It won’t be by listing facts like operational hours or even prices. The best way to capture their business is to explain how you — and only you — can solve their urgent and immediate problem: The dog they love is dirty and needs to be cleaned by caring, experienced professionals who will treat their pet as if it were their own.

Urgent Need Met

Most people don’t search for businesses online because they plan to do business in the future. In today’s society, people are accustomed to getting what they want right now, immediately, without having to wait. So in order for your business to be successful, your website needs to offer immediate solutions to common problems.

Lytron Web Design has helped hundreds of small businesses just like yours frame their offerings as solutions for prospective customers looking to meet their urgent needs. And we can help you, too. Call today for a FREE consultation!

When people are looking for products or services online, it’s easy for them to be overwhelmed with the variety of choices. A single Google search can result in literally millions of options.

So how do consumers decide on one business over the other? Frequently, the biggest factor is what their website looks like.

Professional Websites

Beauty is only skin deep. You can’t judge a book by its cover. While these maxims may be true, they don’t apply to websites. Many prospective customers make buy or no-buy decisions exclusively on how professional a businesses’ website appears.

When a website is amateurish, outdated, or is difficult to navigate, you can expect people to spend very little time on it — or even abandon it altogether. But when a business’s website looks modern, sleek, and professionally produced, it instantly instills confidence in the mind of the consumer and they are much more likely to spend a lot more time visiting it — and eventually opting into the business itself.

Digital Decisions

With so many choices, people online don’t have time to spend scrolling through endless web pages. Decisions are often made on an instinctive level and are typically based on things like website appearance, ease of use, and how attractive the pictures are. It’s just human nature.

So for your business to succeed online, you need a website that looks good, is simple to use, and inspires visitors to learn more about the products and services you offer. The reality of the digital age is that you may only get a split second to appeal to people. So your website needs to have instant appeal.

Lytron Design specializes in creating visually optimized, appealing, simple-to-navigate websites that highlight your business’s best features while drawing people in to learn more about what you have to offer. We help make your business stand out from your competitors so web users choose you among all of your competitors.

UX Website Design: 3 Mistakes to Avoid

Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don’t know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

Design

As a Graphic Designer by trade, I started off working with UX design before I realized what it was called. Choosing the best layout and design is apart of ever designers daily task but there are rules and structures within web that cannot be ignored unlike print where there can be more freedom for experimentation.

I read an article from Creative Digest and they gave some mistakes to avoid when working within UX Design but I wanted highlight three of the ones that stood out to me. Painful forms, Overwhelming designs with images and choices and Lack of Clarity are a few of the issues that I face designing here at Lytron Marketing Agency. As we always try to give our clients what they need to get a ROI with efficient forms and call to actions, many times this can be an area of contention, especially with popups. There has to be a balance between having a site that brings leads while still maintaining a sense of fluidity and a positive sign up or registration experience. Not to mention, ensuring that the aesthetics or the website’s images doesn’t overpower the information and content. Finally, the Lack of Clarity is an easy trap to fall in. As my background in Graphic Design dictates, an image is worth a thousand words and you could get lost in designing something that looks amazing but doesn’t clearly guide the user through the key areas of the site.

Having said all of this I am happy to declare that many of our customers are ecstatic about the way we design and we are constantly growing and evolving with the times. If you are interested in getting someone to work with you on UX design on your own site give us a call or chat. We will be happy to help!