Your Business Appeals to a Certain Kind of Customer
Who is buying the products or services you are selling? In all likelihood, it’s probably the same person. At least in general. While the ideal
December 5, 2023
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Online Marketing Lets You Expand Your Customer Base
If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location
December 5, 2023
Use All-Original Images and Content
The images and content you use on your web pages should always be original. If you do use a photo, video, or writing created by
December 5, 2023
Make Emotional Connections with Customers
The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears. Your digital
December 5, 2023
More Isn’t Always Better
Every market has a saturation point. It could be a global market for a mass market ad campaign or a hyper-local market for a highly
November 8, 2023
Brand Perception vs Reality
How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe
November 8, 2023
Geo-Specific Keywords Can Instantly Build Traffic
One small change to your digital marketing strategy can instantly transform your online ads from passive to highly active. All you need to do is
November 8, 2023
If You Can Dream It, We Can Build It
For a small business owner, visualization is one of the most effective ways to plan for the future. All it requires is for you to
November 8, 2023
Successful Online Strategies Are Geographically Focused
If you own a small business in Pittsburgh, do you really want to devote your time and money to marketing to customers in San Francisco?
October 17, 2023
Social Media’s Popularity Keeps Increasing
Think people are getting tired of social media? Think again! If anything, social media is only getting more popular, not less. In fact, social media
October 17, 2023
Using the Wrong Image Can Cost You …
The photographs, videos, graphics, and other images you use on your web pages can make or break your business. Use the right images and people
October 12, 2023
People Land on Your Website. Now what?
What happens when somebody finds your website online? It’s one thing to attract visitors. But the real challenge is keeping them there. And convincing them
October 12, 2023