The Small Business Success Formula
There’s no single path that’s guaranteed to success. But for small business owners, there are some shortcuts that allow you to achieve profitability faster. In
February 16, 2024
Define Your Brand Before Somebody Else Does It For You
No matter how big or how small, every business has a brand. Your brand is however active or prospective customers view your business. You can
February 16, 2024
One Website Isn’t Enough
Today’s small businesses need to have a website where customers can go to learn more about their products and services. With so much commerce switching
February 16, 2024
Color, Design and Images Should Match Your Branding
When designing a website for your business — or any media, online or otherwise — the choices you make about what colors to use, the
February 15, 2024
Connecting Active Seekers with the Products and Services They Want
Right now, there are people online actively looking for exactly the type or products or services your business offers. They could be across the street
January 16, 2024
Put a Face on Your Business
People make more genuine connections when they associate a business with an actual person rather than simply a vague concept. When you put a face
January 16, 2024
Make a Habit of Visiting Other Websites
As a business owner, you want your website to be as inviting and compelling as possible. One of the most effective ways to do that
January 15, 2024
Video Adds Dynamic Motion to Websites
Nowadays, most websites include some sort of video on both their home page and their jump pages. Video adds dynamic motion, drawing the site visitor
January 15, 2024
Your Business Appeals to a Certain Kind of Customer
Who is buying the products or services you are selling? In all likelihood, it’s probably the same person. At least in general. While the ideal
December 5, 2023
Online Marketing Lets You Expand Your Customer Base
If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location
December 5, 2023
Use All-Original Images and Content
The images and content you use on your web pages should always be original. If you do use a photo, video, or writing created by
December 5, 2023
Make Emotional Connections with Customers
The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears. Your digital
December 5, 2023