South Florida Web Design, Brand Management, SEO and Digital Marketing Agency

A lot of unsuccessful small business owners make their marketing efforts entirely too difficult. They tend to overthink their customer targeting strategies by believing they need to build their entire marketing campaign from the ground up.

This is both time-consuming and costly. A better plan is to use pre-determined templates — known as archetypes — that cast your business in the role your customers already know and can easily understand. You can then adapt proven marketing methods based on your specific template to attract, engage, and convert casual seekers into long-term, loyal customers.

Customer Similarities

Most people actively seeking the types of products and/or services your business offers have a lot in common. The first thing is obvious: They want to buy what you are selling. But other commonalities are more subtle.

Consumers tend to have certain expectations when it comes to company brands. People who are shopping for sports cars, for example, look for brands that are daring, flashy, and risk-taking. You wouldn’t use the same marketing strategy to sell Ferraris as you would to sell Chevy Suburbans, would you?

Ferrari and other brands seeking to attract a specific type of customer rely on brand archetypes, in this instance the Outlaw. Other brands use other archetypes, including the Sage, the Explorer, the Caregiver, the Lover, the Hero, and others.

Save Time, Money, and Effort

Brand archetypes offer a jumping-off point for planning effective, profitable marketing campaigns. They can save your business time, effort, and most importantly money while developing branding marketing strategies that produce results.

The best thing about archetypes is that they are proven to work. Plus, they give you a direction in which you can take your branding any way you want, defining your unique brand the way that best matches your business’s specific qualities.

Lytron Design can help you identify your business’s brand archetype. Then we can help you develop, plan, and implement effective and profitable branding and market strategies that will connect you with customers actively seeking your products and/or services.

As a small business owner, you don’t have to reinvent the wheel. Instead, Lytron can help you use established, proven branding techniques that will yield immediate results.

When you spend every hour of every day working with your business, it’s can sometimes be hard to keep track of the driving message you want to project to the outside world.

Lytron Design can help keep your communications clear, effective, and consistent. Our team of brand messaging experts can develop an effective, profitable brand strategy that will instantly connect with customers and clients who are enthusiastic about doing business with you. And it all begins with a simple questionnaire that helps reveal the essence of your business.

Brand Strategy 

To make genuine connections with people, it’s critical that you understand your business’s core values. And that’s what our simple and quick questionnaire is designed to reveal. Before you can optimize your brand strategy, we need to discover the archetype that best reflects your business’s philosophy, nature, and goal purpose.

Together we can then apply that archetype into the driving strategies that get the best results, including an overall brand strategy, your unique brand message and voice, and your individual brand design. These then can be baked into your marketing plan to optimize results.

Where the Rubber Meets the Road

Businesses that truly understand their brand get the results they want. Once we help you discover your brand’s nature, we can then apply the archetype that best fits your business to things like digital marketing, Google Ads, social media campaigns, SEO, and much, much more.

It’s a strategy that works. We’ve proven it time and time again with successful businesses throughout South Florida and beyond, including restaurants, construction companies, import/export firms, private schools, transportation agencies, law firms, accounting offices, and more. And now we want to partner with your business.

And it all begins with a simple questionnaire. Contact us today so you can fill it out and get started building your business’s successful future.

There’s an old adage that says, “Give a man a fish and he will eat for a day. But teach a man to fish and he will eat for a lifetime.”

Something similar can be said about your business. When you promote your company’s products and services, you can gain a customer for a day. But if you sell them on your brand, you can gain a customer for a lifetime.

Brand Immersion 

That’s the theory behind marketing based on brand immersion, an innovative new approach to creating successful, long-term relationships with clients and customers.

Rather than simply advertising a product or service your company can provide — and telling customers why it is superior to your competitors and can improve their lives, the primary objective of most advertising up until now — brand immersion promotes your company’s brand, including its values, its people, and all the esoteric elements that go into making up a powerful, compelling story that customers can believe in.

Giving People What They Want

When people go online to search for products or services, they are looking for something that they need right now. But brand immersion convinces them to buy into your company’s brand, its culture, and its meaning so that they get something even more valuable and useful.

You probably already buy into brand immersion without even realizing it. Most people are loyal to a certain type of car. Or go to the same store to buy their clothes, their groceries, or other life essentials. This lifelong loyalty usually isn’t something that happened by accident. It’s the result of a sophisticated, well-crafted strategy to promote more than just individual products or services but instead an entire culture, an entire brand.

Lytron Design can help craft a successful branding plan that can attract lifelong customers to your business. Contact us today to find out how to get started.

Everybody is familiar with big companies like Disney, Ford, and IBM thanks to their highly effective and sophisticated branding strategies implemented over several decades. So is branding just for big businesses?

The answer is an unequivocal “No”. Effective branding is just as important for small businesses as it is for major multinational companies. Your business needs effective, sophisticated branding strategies just as much as the biggest players. In fact, branding is even more important for your small business so you can permanently become part of your industry’s landscape.

What Is Branding?

So what is branding? Essentially, it’s what the outside world thinks about when it thinks about your business. For example, what’s the first thing that comes to mind when you think about The Walt Disney Company? The logo? The theme parks? The successful movies? Probably not. For most people, Disney creates a warm feeling of trust, tradition, and family.

That’s not by accident. Disney and other big companies have been building their brands for generations. And while your business may not be as established and as old as the biggest companies, you can still build your brand and influence established and prospective customers alike through things like:

• Professionally crafted logos
• Entertaining and effective ad campaigns
• Carefully crafted public image
• Quality products and services
• And much, much more

In the end, your brand is whatever the outside world defines it. But you can influence that branding image with every decision you make for your business.

Benefits of Branding

Effective branding makes people think about your business differently. Even if you are a small business, your brand can project a bigger image. It can craft credibility in your business’s products, services, and values. It can make your business memorable so people choose you over your competitors. And most importantly, it can attract and retain lifelong customers.

Lytron Design specializes in crafting effective, sophisticated branding for small businesses. To learn more about how we can help your business become an essential player in your industry, contact us today at LytronDesign.com.