Off-Page Techniques to Increase Rankings

Most SEO techniques used to improve web page rankings are considered “on-page SEO”. These are the things you can do within the content of your web pages to make your websites more appealing to Google and other search engines.

But there also are “off-page SEO” techniques you can use that don’t involve manipulating the content of your page.

Backlinks and Their SEO Value

The first are backlinks. These are links that lead to your web pages from other sites.

Google assigns additional value to a web page if it has a lot of backlinks, particularly from web pages that it considers “authoritative”.

Authoritative web pages are places users will go when they are seeking answers to questions about a particular subject. They include such sites as Wikipedia, About.com, eHow.com and any website whose address ends in the suffix .edu or .gov.

Social Approval Signals

Up until the Panda and Penguin upgrades to the Google search engine algorithm, backlinks were the primary determiner of a site’s ranking.

But because too many unscrupulous marketers learned how to artificially create backlinks, making their pages appear more authoritative than they actually were, Google changed its algorithm so that social approval signals played the most important role in a site’s ranking.

It’s Nice to Be ‘Liked’

Social approval signals are things such as Facebook “Likes”, Google+ +1’s, or how often the link is shared on Twitter. The theory is that because everybody uses social media to share sites they enjoy with their contacts, the more frequently a site is shared, the more useful it is.

SEO success today is inextricably linked to getting the most social approval signals for your page as possible. Make it easy for visitors to give you these signs directly from your page using the free widgets and plugins offered by most web builders, and encourage visitors to share your page with their social media contacts whenever possible.

How to Use Title Tags to Improve Your On-Page SEO

The title tag of your website is what tells the search engine the topic of your page.

In HTML code, it is listed within your headline – or <head> tag at the top of your page and indicated by a <title> command:

<html>

<head>

<title>Easy Ways to Lose Weight Fast</title>

Done-for-You Coding

If you are using a web builder program, such as WordPress, to create your website, this coding should occur automatically when you write your headline.

Make sure you give a unique title for each page on your site. This helps Google distinguish each page from the others on your site.

When your page appears on a search engine results list for your keywords, the contents of the title tag is what appears on the first line of the results. If they contain the words that the user searched in their query, they will appear in bold so that users can recognize if the page is likely to be relevant to their search.

Keep your titles brief, otherwise Google will only show a portion of it in the search result.

How to Use Title Tags to Improve Your On-Page SEO – Describe Content

In addition to containing your primary keywords, the title should accurately describe the page’s content. Avoid using titles that are not relevant to the content or using vague titles such as “Untitled” or “Page 1”.

While titles should be only a few words or a single phrase that sums up your page’s purpose, a meta tag is a longer string of information the spider looks at when indexing the page. Meta tags can be a sentence or two or even a short paragraph in length. Snippets of the meta tag usually will appear below the title on the SERP.

How to Use Title Tags to Improve Your On-Page SEO – Image Titles

Search engine spiders will also look at any images you include on your site, specifically the image filename and “alt” attribute, which is the text phrase that describes the image if it cannot be displayed for some reason.

Name your images using brief, descriptive filenames that include your keywords whenever possible. Don’t use the default image filenames your computer will assign to your images if you don’t change them, such as “image1.jpg” or “pic.gif”.

3 Ways to Improve Local SEO for Your Business

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People who go online to search for the products, services and businesses they want in their local area will instantly get a listing of results based on the keywords they type in.

Every small business owner wants the links to their business to be at or near the top of that list because usually web users will click on one of the top-listed links and ignore all the rest.

Business – Straight to the Top

To get your business listed at the top of that list, you need to use local these Search Engine Optimization, or local SEO, techniques that will cause Google, Bing, Yahoo and other search engines to list the link to your business’s website first:

Get a Google My Business Page — The GMB platform allows business owners to create their own free Google+ Local pages. Simply go to the Google Brands page and click on the button that says “Create a GMB Page”. This will instantly make Google more aware of your business and help improve your website’s page rankings.

Free Google Webmaster Tools — Google also lets you optimize your web pages so that they are more appealing to its search engine. Go to Google Webmaster Tools, create an account, and add your website to the dashboard. You can then check your site’s health for potential issues that Google has already detected for you; see how most users are currently finding your site – and what you can do to make it easier; and see optimizations that will improve Google’s ranking of your website.

Use the Best Keywords — To get the most customers, your website needs to have the exact same keywords that people typing into Google to find Business like yours. Go to Google Ads Keyword Planner and search for different keywords to see how well they perform. Try out different keyword combinations until you find the ones that are going to bring you the most customers.

How Data Gathering Helps Keep Us Safe

George Orwell’s book “1984” described a dystopian future in which the government – in the form of “Big Brother” – was constantly keeping tabs on everything its citizens did and said.

The leak of classified information by whistleblower Edward Snowden – a former employee of the Central Intelligence Agency (CIA) and a former contractor for the National Security Agency (NSA) – made Orwell’s predictions eerily prescient.

‘Big Brother’

Many people now believe that we already live in a Big Brother state and that the government is spying on our phone calls, our emails, our texts, and even our Facebook status updates.

After the attacks of September 11, 2001, the US Department of Defense and the intelligence community sought out new ways to analyze and use data on a grander scale than ever before. There was a real and immediate threat to national security and a war on terror had been declared, so many of the built-in checks and balances of government were temporarily ignored.

Advantages of Big Data to National Security

Big data — such as using SEO to quickly search and index online content — offered fast, effective tools for searching vast data pools for indications of criminal and terrorist activity. They also made it possible to identify and record personal relationships between criminals and terrorists that otherwise might not be seen. Cutting edge data analysis could even predict – with stunning accuracy – rising nation aggressors and threats to our national security, even wars.

Big data tools suddenly were available that could identify and respond to in-progress cyber-attacks. They could even power artificial intelligence that could drive the tools of war – such as unmanned drones and “smart” bombs – that could attack faster and more precisely than humans ever could.

How Data Gathering Helps Keep Us Safe – How Big Data Is Used

The applications for big data in national defense are vast. Some of the ways it currently is being used include:

• Situational awareness and visualization

• Correlating information for problem-solving

• Searching vast amounts of data for relevant information

• Managing enterprise data for cyber security

• Organizing logistical data such as asset catalogs

• Improving the delivery and analysis of public health care

• Open source information including analysis and integration

• In-memory data modernization

• Optimizing enterprise data and operations

• Using big data tools to improve weaponry and war

Like it or not, the use of Big Data as a means of national defense will likely only continue to expand as technologies become more advanced in the future.

When It Comes to Today’s Marketing, Video Is King

Keep Content Short Snappy and to the Point

Have you noticed that there are a lot more videos now as you scroll through your Facebook stream? And that the number of links to videos on Twitter and other social media sites also has increased?

This is no accident. Video is quickly becoming the primary way for people to communicate with each other. And it’s one of the most effective ways for you to promote your business, products, or brand.

Times Have Changed

Not that long ago — maybe a decade or so — the production costs of video kept most small businesses out of this type of media. But today there are practically zero production costs to creating original, effective video marketing.

That’s because most smartphones, tablets, laptops and other devices already come with built-in cameras and microphones. And the picture quality of the videos you can make with these cameras is much better than even the best video camera available on the market a decade ago.

Marketing – Free to Distribute

Then there’s distribution. In the past, if you wanted people to see your marketing videos, you would either have to spend a fortune on an ad buy for TV commercials, or pay a marketing company thousands to get your videos in the hands of producers and other content makers.

Now you can post your video for free on such sites as YouTube, Vimeo and other video sites where they can be seen instantly by millions of people.

You can even directly distribute your videos to your customers via email, text message, Facebook post, Twitter, or any number of other platforms. Or use SEO to get links to your video ranked high on Google.

Best of all, the production and distribution costs to you is next to nothing. Talk about a revolution in marketing!

The Future of Marketing

So it’s no wonder that so many small businesses like yours are turning to video to promote their products, brand, and services: People love them, they are practically free to create and distribute, and they are one of the most effective ways to get your marketing message in front of your customers.

Choosing the Best Meta Title to Get Your Website Noticed

The terms “meta title” and “meta description” refer to textual words or phrases that describe your website to search engines.

You don’t necessarily have to include these within the content of your web page in order to get SEO value from them. Instead, they are simply there to give search engines and visitors an idea of what your page is all about in a nutshell.

Website – A Nutshell Description

When most visitors reach your page or see it listed on search engine results, they may not be familiar with who you are or what you do. So your meta title needs to provide some immediate, instant information about your business, not just its name and slogan.

Traditionally, a meta title will follow this structure: Keywords | Business Name | Location | Website

So, for example, if you own an exterminator business in Louisville call Bugs-B-Gone, your meta title might be “Exterminators Bugs-B-Gone Louisville”.

Website – Meta Title Tips

Some things to keep in mind:

Your meta title needs to be short. Google limits you to 70 characters, but the shorter the better. Between 50 and 55 characters — spaces included — is optimal.

The way your meta title appears on search engine results depends on the words the person searching types in. Google will put the words that match your meta title in bold. So keeping your meta title short is doubly important.

Use vertical bars to separate the different elements of your meta title. This makes it easier for people to read and helps it stand out better: Exterminators | Bugs-B-Gone | Louisville

Your meta title also will appear on browser tabes and social media posts, so make certain it is clear and eye-catching.

If you are a local business owner, it’s important to put the specific location of your business in your meta title. This will help limit your audience to only people within your geographic region.

Having a “smart” meta title will connect you with a bigger set of potential customers.

Tactical Strategies to Get Your Emails Opened and Read

Emails tend to be brief and to the point, so every bit of information counts.

And because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand out can mean the difference between their being opened and deleted without being read.

Because people in business typically receive dozens, if not hundreds, or emails every day, using the most effective methods to make your emails stand apart from all the others can mean the difference between their being opened and deleted without being read.

The Subject Line

The first thing readers see is the subject line, which is where you should offer a brief description of what the email mail message is about. Busy business people will often scan through their lengthy list of incoming emails to find only those that are worth opening. If you leave your subject line

Busy business people will often scan through their lengthy list of incoming emails to find those few that are worth opening. If you leave your subject line blank or use a description that doesn’t capture their imagination, odds are your message will never be read.

Subject lines should be as specific as possible while still being brief, no more than a dozen words at most. You should avoid using bombastic, superlative words such as “incredible”, “amazing”, “sensational” and other adjectives typically associated with spam messages. Educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Avoid using bombastic, superlative words such as “incredible”, “amazing”, “sensational” and other similar adjectives. Most email services scan incoming emails and will send those with these descriptors right to the “Spam” folder.

Educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Tactical – Using Attachments and Links

Perhaps the greatest value of email over other communication methods – such as texting or IMing – is the ability to attach documents such as Word files, audio files, videos, slideshows and others. These are usually attached to the document using the “Attach Files” function and will be listed both under the header and beneath your text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.

These are attached to the email using the “Attach Files” function and will be listed both under the header and beneath your text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.

Links to web pages, addresses and other locations can be embedded within the body of your email. Similarly, clicking on these links will bring the reader to your intended destination.

Using these tactical email techniques will make your emails more likely to be opened and read.

Local SEO Makes It Easier for Customers to Find Your Business

Local SEO is a technique small business owners can use to make it easier for potential customers to connect with their business both online and in the real world.

Thanks to near-universal Internet access and the popularity and affordability of mobile devices, smartphones and tablets are one of the most popular ways for people to search for the products and services they want.

As a result, local SEO — or increasing the profile of your business on geographically local searches from mobile devices — is critical for attracting prospective customers who are in your immediate area.

Google My Business Local SEO

Google remains the most popular search engine on the Internet. So creating a Google+ local page for your business listed is one of the first things you need to do to get local customers aware of your business.

Even if you don’t create a Google+ page, Google may build one for you based on the information it finds about your business online. So it’s important that you make sure any information listed there — including such things as hours of operation, menus, prices, and so on — is accurate.

Another important directory is the Yellow Pages. No, not the thick yellow phonebook of yesteryear, but the website YP, which is the modern digital version that many web browsers use to search for local businesses.

Social Media

Another way people select the businesses they want is through social media. Getting recommendations from social media contacts is one of the most common referrals for most consumers.

As a small business owner, you can improve your online reputation and drive more customers through your doors by launching a multi-faceted social media campaign. It can include such elements as a Facebook Fan page devoted to your business, regular status updates and Twitter postings, an Instagram account where you can share photos related to your business and other efforts.

Local SEO can drive more customers to both your website and to your brick and mortar business, so it’s something most small business owners today can’t afford to ignore.

SEO Risks Worth Taking for Web Design

Rocket Your Website to the Top of the Charts

When you take a risk, it essentially means going for something that could potentially go wrong. Of course, everything has some degree of risk, but genuinely taking chances ups the odds of disaster. Yet with big risks come big rewards.

When it comes to web design, you can play it safe and produce adequate, pedestrian web pages for your clients. Or you can try new things, push the envelope, and use your creativity in the hopes of cashing in big.

SEO Risks Worth Taking for Web Design – Worthwhile Risks

Sometimes you need to work outside of your comfort zone and simply take some big chances in the hopes of reaping some big rewards. One example would be hiring a writer who has no SEO experience.

Writing for SEO purposes is different than most other types of writing. It requires a different skill set than, say, a newspaper reporter, a novelist, or even a blogger.

Still, SEO is a skill that can be learned fairly easily. And the more experience a writer has with SEO, the more adept they become at using it within their text. Giving a new writer a chance — and some training — can often have great results for your web design.

SEO Risks Worth Taking for Web Design – Changing Web Design

Many clients are comfortable with their current web design and resist even the smallest changes. But pages that have looked the same for years can be boring to visitors. They can even miss out on some of the newest trends in web design that can make pages more interactive and convert better.

One approach is to let clients know that they can always change back to their old web design if they aren’t happy with the results the new web design brings their business. Pitch the new design as a 14-day or month-long trial and you usually can get more buy in from your clients.

Risks are a part of life. Taking big ones isn’t something you probably want to do all the time. But the occasional risk can often bring you and your business enormous results.

You Don’t Have to Watch On the Sidelines

Lytron: your business success is more assured with us working together.

Lytron offers web design package that will give you a huge edge over your competitors. Our main purpose is for your website to get results in order to make money. That’s the bottom line. No businessman will spend money to make a website just for the sake of making a website. It’s important for the business to earn, and a website can help it.

How long do you think it’ll take a web design agency to put up a working website? How long do you have to wait in order for you to get your ROI or return of investment? We usually do it in less than a week. That’s a pretty good standard considering that all the marketing mix, MAPS, PPC, SMM and SEO are already functioning in a perfect blend.

We don’t only make websites. Everyone can do that. What’s important is for your business to earn money. It’s the easiest part if you want to put up an online company. What’s important is that the web design company working with you can help your business grow. Growth is only possible if the website continues to call attention to itself. How do we do that?

You know a lot about your business, and that’s a good thing. What we do is make it competitive online. Our SEO experts will help you sell your products online. Our experts will work with you and your people closely, giving advice on how to point your business in the right direction. You don’t have to be concerned about huge expenses since we have very affordable prices.

We can build you user friendly website that will keep visitors coming to your website. Our team will also help maintain the website to keep it up to date such as supplying it with new web content twice a week or every week depending on your preference. The secret to online business success is to keep your contents, graphic designs and links fresh and working. Your website should be dynamic.

It’s difficult to maintain customer interest if every time they come back to your website they find the same things. The changes that we’re talking about are not just for the sake of making changes, but they should reflect new development in your products, the changing mood of the buyers, and what the competitors are doing.

You Don’t Have to Watch On the Sidelines – sites in social media

Putting your websites on social media will really boost your customer visits. What’s more: your customers can access your website from mobiles.

If you want to be in the thick of business here in Fort Lauderdale, don’t take any chances. Work with top rated web design Fort Lauderdale , and that’s us: “Lytron Lead Generation”. Your chances of success are more assured with us. We don’t perform miracles. We’re just a hard working team, giving you the results according to your expectations. Our magic wands are our pencils and our magic spell is Lytron. You will have all the opportunities to grow with us.

Call us or send us an email right now for free consultations. Don’t wait until later.