Strategic Consulting Agency. Fort Lauderdale Web Design, Branding, Digital Ad Marketing Agency, CRM Software

You can use your web pages, social media campaigns, and other online marketing strategies to help your business achieve both short term and long term goals. But you will be more likely to achieve these objectives if they are S.M.A.R.T. goals.

 

S.M.A.R.T. is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria originally were created by business consultant Peter Drucker in his “Management by Objective” concept.

 

Specific Goals

 

The more detailed you can make your goals, the more likely you are to achieve them. Try to stay away from vague objectives that can be interpreted any number of ways.

 

Specific goals could include things like, “We will achieve an average of 100 new Facebook followers per week for the next three months.”

 

Measurable Goals

 

Being able to quantify your progress will help you see where you are in relation to your goals. Make sure there are measurement tools available, such as profit and loss statements, market share, customer service scores, and things of that nature.

 

Achievable Goals

 

While setting ambitious goals can help you strive for excellence, raising the bar too high won’t give you the results you want.

 

A better plan is to set your goals on the far end of the possible.

 

Create Business Goals that Are S.M.A.R.T. – Relevant Goals 

 

Goals that are relevant are reasonable, realistic and resourced, and results-based. Everybody on your team can strive to achieve the same goals if they are relevant to your business and its overall objectives.

 

Create Business Goals that Are S.M.A.R.T. – Time-Bound Goals

 

Goal setting should have a beginning, a middle, and an end. They should start at a particular time and end at a particular time.

 

When the clock is ticking, people are more likely to be motivated to achieve your objectives within the time limits you set.

 

Creating S.M.A.R.T. goals with your online marketing can help your business achieve more.

What do you hope to accomplish with your business website? Specifically?

 

Building and maintaining effective web pages isn’t cheap. While there are lots of ways to attract “free” traffic, in reality, the business owner typically pays hundreds, even thousands, of dollars to draw customers to their online business sites.

 

How can you tell if the investment is worth it? By having “SMART” goals for your business website.

 

Making Web Pages Worthwhile

 

“SMART” is an acronym that describes successful goal-setting. It stands for:

 

• S – Specific
• M – Measurable
• A – Agreed Upon
• R – Realistic
• T – Time-Based

 

These five criteria are an effective way to measure if the investment you make in your business’s online web pages is worth it.

 

Launching a website and then sitting back to wait to see what it will do isn’t a successful business plan. Instead, you need to have SMART goals for your website that tell you — in practical, black and white terms — if it is doing what you need it to do for your business.

 

 The Measure of Success

 

Your goals need to be specific: How much traffic should your website be getting per day, per hour, or even per minute. It needs to bring in “$X” amount of additional revenue. And so on.

 

The objectives also need to be measurable. “I want people to enjoy my website” isn’t specific enough. “I want to receive 100 “Likes” per week on my Facebook page” is.

 

Creating unrealistic goals for your business’s online presence will only lead to disappointment. Instead, keep your goals attainable then consistently grow on your success week after week.

 

Finally, the goals you set for your online website, social media campaign, or other online enterprise need to be time-based. Open-ended goals aren’t measurable or specific enough.

 

Instead, using deadlines to motivate your and your team to success is a time-tested approach to achieving your objectives.

When you run your own business, business results and profitability usually are your top priorities. But unless you are your business’s only employee, you aren’t going to achieve these and other goals without the help of your team.

 

Whether you are doing web design in Boca Raton, managing a warehouse, or running a professional football team, promoting teamwork to get the best results for your business is essential.

 

Mission Focus

 

The first thing any organization needs to do to encourage teamwork is to make sure everybody is working towards the same goal. Understanding the business’s mission and its goals are essential to success.

 

Missions are general. Goals are specific. For a web design business, for example, the mission could be to provide the best quality web design services to ensure the highest online saturation for its clients possible.

 

Measurable Goals

 

Only after the mission has been clarified and communicated to every team member can specific goals be set for the organization.

 

Continuing with the web design example, goals could include general organizational objectives such as signing up 10 new clients per month for a period of one year.

 

Individual objectives such as having the social media manager increase the number of Facebook “Likes” on social media postings by 10% per month for six months.

 

Teamwork – Team Building

 

Besides clarifying the organization’s mission and identifying measurable goals, another effective way to ensure a business’s success is to recognize and reward team members frequently and vociferously.

 

People naturally like to be recognized for a job well done. While it’s nice to get pay raises, promotions, and other tangible rewards, sometimes all that’s required to promote teamwork is to publicly thank individual team members for contributing to the success of the organization.

 

A pat on the back, an “atta boy” or “atta girl”, or even a vocal “Thank You” in front of everybody can go a long way toward promoting teamwork among every team member.