Your brand needs an identity, a personality, a voice. Lytron will help you to create a brand message and strategy to position your business for competitive advantage.  Connecting with your target audience to build trust in a subconscious level is key for success. We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience.

Brand Personality & Archetypes

Brand Archetypes

What is your Identity as a Brand?
Brand personality is a mix of emotional
characteristics linked to a company's name.

The Archetypes:
Brand Personalities

Establishing your brand identity will shape how people feel before making purchases decisions about your products and services. Finding your voice, especially as a small business, can be difficult. Identifying your brand archetype will save you time and money. Lytron will help you incorporate this concept on your brand message and marketing pieces.

Brand Research & Strategy

Who is your Target Audience? What influences them?
How do we reach them? Who is Your Competitor?
What are they good at? What are their weeknesses?
Why do people choose them? How do we win?


Brand Research & Strategy

Brand Perception Study
Segment and Market Analysis
Consumer Trends

Brand Strategy & Concept

Brand Concept

Dissecting the Product/Brand
Archetype Analysis & Recommendation
Message and Story Development to facilitate brand roll out


By definition, iconography is the “pictorial illustration associated with a person or a subject”- a.k.a., the logo symbol. A logo is a critical component to a company’s overall brand and success because the logo tells the story visually.

Color Psychology

When we develop your brand, we study the industry colors, and based on a deep research and archetypes analysis, the color combination is strategically picked in order to transmit an impactful visual message.



A well-proportioned, clean font can make all the difference on a website or even a corporate flyer. Someone once described typography as “pictures of words.” Each typeface can bring out a different meaning. Lytron will help you determine the right font to represent your brand and all the graphic pieces that will be developed.


Content Creation

Most projects get stalled for lack of content. It is always great when our clients send their own material. Nobody knows their business and industry better than the owners; however, we can help you creating great content.

Brand Manual

After finishing the discovery, design and conceptual development phase, we build the brand manual with the guidelines.

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