Your brand needs an identity, a personality, a voice. Lytron will help you to create a brand message and strategy to position your business for competitive advantage. Connecting with your target audience to build trust in a subconscious level is key for success. We create messages that will evoke a reaction or change a mood. We explore and value feelings, appealing directly to the emotional state, needs and aspirations of your target audience.
Establishing your brand identity will shape how people feel before making purchases decisions about your products and services. Finding your voice, especially as a small business, can be difficult. Identifying your brand archetype will save you time and money. Lytron will help you incorporate this concept on your brand message and marketing pieces.
Brand Research & Strategy
Who is your Target Audience? What influences them?
How do we reach them? Who is Your Competitor?
What are they good at? What are their weeknesses?
Why do people choose them? How do we win?