The Hero Archetype
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BRAND CULTURE VOICE EXPERIENCE
CHARACTERS
NELSON MANDELA
It always seems impossible until it's done.
NEO THE ONE
I don’t like the idea that I’m not in control of my life.
Lionel Messi
The best decisions aren't made with your mind, but with your instinct.
BATMAN
It's not who I am underneath, but what I do that defines me.
01
OBJECTIVE
To prove one’s worth through courageous acts expert mastery in a way that improves the world
02
SKILL
Competence and courage to be as strong and competent as possible
03
WEAKNESS
Weakness, vulnerability, being a “chicken” arrogance, always needing another battle to fight
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HERO ARCHETYPE
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