Lytron, Author at Lytron Fort Lauderdale Web Design & SEO Agency

The Commercial Value of Birthdays

One thing that everybody has is a birthday. It’s the one special day of the year in which your family, friends, neighbors, co-workers, and others commemorate your day with good thoughts, well wishes, and genuine greetings.

While not everybody wants to celebrate their birthday — especially as they get older — they happen every year whether you like it or now.

But birthdays also have substantial commercial value. If you are a small business owner, capturing data such as your customer’s birthdays can be a valuable marketing tool. Sending birthday greetings, exclusive birthday offers, or even small gifts such something free can convert an occasional customer into a lifelong, raving fan of your business.

Birthdays and Employee Relations

Another commercial benefit of birthdays to employers has to do with employee relations. Any successful manager will tell you that the secret to developing a loyal, committed staff is constantly providing rewards and recognitions that employees feel are genuine and meaningful.

Recognizing employees on their birthdays is one of the easiest ways to accomplish this. Some companies will have their entire management team or executives sign birthday cards that are sent to employee’s homes on their birthdays.

Other companies will keep track of employee birthdays and commemorate their special days with cakes, lunchtime parties, and other ways to celebrate each individual worker so that they feel special and appreciated.

The Commercial Value of Birthdays – Business Birthdays

It’s not only people who have birthdays. Businesses do as well.

Celebrating relevant anniversaries of the founding of your business with a special sale, exclusive offers, or other marketing promotions is a good way to attract customer loyalty to your brand.

Birthdays are something everybody experiences every year, whether they like it or not. Your business can benefit from birthdays by using these occasions to build customer loyalty, reward and recognize employees, and build your brand via online marketing.

“Lytron Lead Generation” Is Good for Your Business!

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When it comes to attracting new customers, retaining existing customers, and expanding both the scope and profitability of your business, practically everything today depends on your organization’s online presence.

According to a recent study conducted by UPS, for the first time ever more customers today are turning to the Internet to find the products and services they want than real-world, brick and mortar businesses.

Lytron Lead Generation – Making Your Business Count

That means that if you want to capture the largest share of online customers as possible, you need to have an effective, professional digital marketing strategy. After all, that’s where the majority of your customers are looking for businesses just like yours right now!

“Lytron Lead Generation” has the experience, knowledge, and ideas that can raise the online profile of your company so that you can connect with those customers.

Crafting an Online Strategy

At “Lytron Lead Generation”, we can help you create appealing, effective websites that attract the attention of online customers, then compel them to interact with your business.

Whether your goal is to build customer loyalty, provide your clients with an interactive experience they will never forget, or simply to sell your business’s product and services, “Lytron Lead Generation” can help you craft the effective strategy you need to meet and exceed your organization’s objectives.

We have the web design Fort Lauderdale businesses want and have helped hundreds of small businesses just like yours achieve success in the digital marketplace … and we can help you, too!

In the 21st Century, online customers are too important to ignore. Don’t leave money on the table by not pursuing this rapidly growing base of prospective customers.

Let “Lytron Lead Generation” help your business develop the effective, interactive, and profitable online marketing strategies that will propel your business to the top.

Technology the Key to Collaboration

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Just a few years ago — a decade at most — if you needed to collaborate with another person or team on a project, it typically involved driving to their offices, or even getting on an airplane and flying halfway across the country.

Today, however, thanks to advancements in digital technology, collaboration on SEO or other projects is infinitely simpler and more convenient. The days of frequent flyer miles and high-mileage car odometers is mostly a thing of the past.

Collaboration Platforms

Collaboration is often the best approach to tackling any project, regardless of its scope or complexity. While one person may be able to offer creative solutions, multiple people can bring their different perspectives, experiences, and knowledge to the same problem.

Today, there are many different platforms that facilitate collaboration between multiple people working on the same project — even when the many different contributors are scattered all over the world.

Technology – Video Conferencing

For communicating with other team members, video chat sites such as Skype, Google Hangouts, GoToMeeting, and others offer high-definition video communication between two or more people in real time.

Many of these platforms allow you to share screenshots, images, documents, Excel files and more with other participants so that everybody can literally be on the same page when working to find a solution to the same problem.

Document Sharing

Other invaluable tools include document sharing sites such as Dropbox, Google Drive, iCloud and others let team members view, edit, and add new documents that the entire team can access remotely from practically any device.

Collaboration remains one of the best ways to harness the ideas of multiple team members so they can work toward a common goal. Today’s online tools make collaboration easier than ever and eliminate most business travel.

Thanks to these types of online tools, practically the entire world can be accessed from your desktop.

Encouraging Teamwork

When you run your own business, business results and profitability usually are your top priorities. But unless you are your business’s only employee, you aren’t going to achieve these and other goals without the help of your team.

Whether you are doing web design in Boca Raton, managing a warehouse, or running a professional football team, promoting teamwork to get the best results for your business is essential.

Mission Focus

The first thing any organization needs to do to encourage teamwork is to make sure everybody is working towards the same goal. Understanding the business’s mission and its goals are essential to success.

Missions are general. Goals are specific. For a web design business, for example, the mission could be to provide the best quality web design services to ensure the highest online saturation for its clients possible.

Measurable Goals

Only after the mission has been clarified and communicated to every team member can specific goals be set for the organization.

Continuing with the web design example, goals could include general organizational objectives such as signing up 10 new clients per month for a period of one year.

Individual objectives such as having the social media manager increase the number of Facebook “Likes” on social media postings by 10% per month for six months.

Teamwork – Team Building

Besides clarifying the organization’s mission and identifying measurable goals, another effective way to ensure a business’s success is to recognize and reward team members frequently and vociferously.

People naturally like to be recognized for a job well done. While it’s nice to get pay raises, promotions, and other tangible rewards, sometimes all that’s required to promote teamwork is to publicly thank individual team members for contributing to the success of the organization.

A pat on the back, an “atta boy” or “atta girl”, or even a vocal “Thank You” in front of everybody can go a long way toward promoting teamwork among every team member.

How Do You Measure Success?

When it comes to effective web design, when it comes down to it search engine optimization (SEO) is really all about getting as many eyeballs as possible on your web pages.

SEO involves tweaking and modifying your website so that it can be found by as many people as possible. While there are a lot of technical things you can do to make sure Google and other search engines rank your pages as high as possible — especially higher than the pages of your closest local competitors! — the best way to attract the maximum number of page visitors is actually very basic: Provide great content that people love.

Content Is King

There are people online right now looking for products and services just like yours. But if they can’t find your web page, they aren’t ever going to know about your business.

And even if they can find your page, if they don’t like what they find when they get there, they aren’t going to stick around very long.

Today, online marketing is the single most important type of marketing in practically any business. That’s because more people are searching online for the products and services they want than any other platform.

How Do You Measure Success – Give the People What They Want

So when you can connect with page visitors by providing them with a visually appealing, content-rich experience that they enjoy, not only will they be more open to buying whatever it is you are selling … but they also will be more likely to share your page with their friends, family, and, most importantly, their social media contacts.

The reason why online marketing is so effective is that it’s so easy to expand the scope of your message exponentially using the built-in framework the Internet provides … mostly for free.

Lytron Marketing specializes in providing its client with the SEO-based web-creation services that get results.

Fitting Puzzle Pieces Together

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Successful online marketing is sort of like assembling a jigsaw puzzle: To get the results you want for your business, all the pieces have to fit together.

Fortunately, the marketing professionals at “Lytron Lead Generation” are skilled at solving your online puzzle so you can maximize your connections with your customers and clientele.

Social Media Marketing

Today, one of the most important pieces of the puzzle is your social media marketing. An increasing number of customers now use social media platforms such as Facebook, Twitter, Instagram and others to get recommendations about local businesses, search for new products, and find the services they need.

Enhancing your social media profile is just one of the many tasks “Lytron Lead Generation” can help you achieve. Our social media marketing experts understand the intricacies of social media and can help you get the most mileage from your postings.

Fitting Puzzle Pieces Together – Search Engine Optimization

Search engines like Google, Yahoo, Bing and others are now the primary way people look for products and services. According to a recent study, for the first time ever people now buy more products online than they do in real world stores and malls.

So if you want to attract the highest percentage of prospective customers searching online for the types of products or services your business offers, your websites, home pages, online catalogs and other web pages need to be optimized.

“Lytron Lead Generation” has the skills, experience and knowledge in search engine optimization (SEO) techniques to maximize the number of people who find your business online. We can revamp your web pages so that they contain the features that Google and other search engines prefer.

Fitting Puzzle Pieces Together – Consistency and Branding

Another thing “Lytron Lead Generation” can help you with is your branding. It’s important that prospective customers encounter consistent branding across every online platform.

Providing your clients with consistent branding helps bring all the pieces of the online marketing puzzle together.

Using Color to Improve Conversions

Visitors to your website, blog or other pages respond to what they see on an emotional level first and an intellectual level second. Much of the tone of your web content has to do with the choice of colors that you use.

When you make poor color choices, your conversions will be immediately impacted. For example, if your website is about bounce houses and you choose to use blacks, greys, and other depressing colors, people will naturally want to click off your page.

But if you choose bright, primary colors that appeal to people with children, your conversions will be higher organically.

Determine Your Audience

The first consideration in color choices is your intended audience. Are you seeking to appeal to men or women? Rich people or middle class? Children or adults? The answers to all of these questions can affect your conversions.

For example, women tend to prefer blue, purple and green and naturally avoid grey, orange and brown. Men prefer blue, green and black and don’t like purple, orange and brown.

Using Color to Improve Conversions – Cultivating Trust

When people visit your web pages, you want them to believe in you and trust what you are telling them. Blue is one of the most frequently used colors because it naturally instills trust. That’s why so many corporate logos — including IBM, Paypal, Facebook and others — use shades of blue.

The biggest exception to using blue is food. From an evolutionary perspective, blue is associated subconciously with poison. So try not to use shades of blue when writing about or promoting food-related subjects.

Using Color to Improve Conversions – Calls to Action = Bright Colors

When you get to the part of your web page in which you want the visitor to do something – such as sign up for a newsletter, buy a product, or whatever else your Call to Action (CTA) is — that’s the time to use brighter primary colors.

Just make sure they don’t clash with the other colors on your web page.

Formal Writing Helps Get More Readers

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The content you post on your business website, blog or even on your social media account says a lot about your business.

For some prospective customers, it could be the first time they encounter your business. So if they find content that is poorly written, rife with mistakes, offensive or just plain dumb, they probably are going to be turned off.

Formal Writing Matters

Customers have expectations about the businesses they choose — especially those they find them online. They expect businesses to be professional, considerate and keyed into their customers’ wants and needs.

Whenever you post content anywhere online, make sure it looks professional. If possible, hire a professional writer to create your content for you. If you write your own copy, at least have somebody read it over to make sure it the writing is formal.

Catch Mistakes Early

Things like misspellings, grammatical errors, and other writing mistakes will turn customers off. If people think you don’t know how to write properly, they will worry about the quality of the products or services you offer.

Use Grammarly or another online app to catch your writing mistakes before they make it onto your published content. These helpful writing apps show you how to improve your writing so it will read better for your customers.

Read It Out Loud

One effective way to grade the effectiveness of your writing is to read it out loud. Don’t be embarrassed.

Reading copy out loud helps you to understand how the content “flows” on the page. If there are grammatical errors, fragmented sentences, and other errors, they will be easier to spot when you are reading them out loud.

If possible, ask somebody you trust to listen to your copy as you read it out loud. A second set of ears will give you even more protection against possible errors.

SEO Tips and Techniques for Increasing Organic Traffic

SEO is not to be overlooked if you want to increase the online presence of your business. Organic traffic should be a major portion of your regular website traffic. This is traffic that you do not need to pay for. Organic traffic refers to internet users that come across your website through search engine queries. These users already know what they are looking for and this traffic tends to have higher conversion rates. By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales.

By focusing some of your marketing budget on SEO services, you can increase the amount of organic traffic that you receive and in turn increase your sales. Here are two of the most fundamental aspects of using SEO to increase organic traffic.

Use Proper Keyword Research

Search engines have begun placing more value on the content of web pages than the actual use of keywords. Though, keywords are still an integral part of search engine algorithms. You should regularly perform proper keyword research. Use online tools, such as the Keyword Planner available through Google Google Ads. Search for keywords related to your industry. Look through the suggestions that the Keyword Planner provides and try to find keyword phrases with low to medium competition and a high monthly search volume.

Create Original and Informative Content

Perhaps the greatest way to begin improving your SEO results is to create original and informative content. Your users should get real value from visiting your website. Posting informative content, such as tutorials, tips, and useful information to your website gives visitors a reason to continue coming back to your site. You are also more likely to build backlinks and get users to share your content on social media.

These are two starting points to effective SEO. If you need help with any of these steps, you should think about contacting a local SEO and web design firm.

Discover the Benefits of Using Web Design for Your Business

Are you still thinking about getting a website built for your business? If you are still relying on a Facebook business page to attract customers, then you are not making full use of the internet. Having a website is an integral part of modern advertising and marketing. Here are the top benefits of using web design Boca Raton services.

Promote Your Local Business

In this day and age, you need a website to represent your business. In the past, this mostly applied to national companies and web-based businesses. Now, you need a website for your local business. The majority of the public use the internet to find local services and businesses. Without proper online representation, you will get left behind. By hiring web design Boca Raton services, you can have an online destination for those seeking your services or products.

Increase Your Exposure and Make Use of Digital Marketing

You need a website in order to make use of modern digital marketing. If you feel that your sales have been sluggish or that you are not attracting enough customers, then you will likely seek marketing and advertising services. In the past, you could rely on radio ads, television commercials, newspaper ads, and other forms of traditional marketing. This structure has changed with advances in technology. You now need to devote a portion of your marketing and advertising budget to digital marketing. The digital marketing that you use to promote your business will direct customers to a web page on your website. This means you need a website.

Using digital marketing and promoting your local business are not the only benefits that are provided by using web design Boca Raton services. In this day and age, you need online representation. Your website is an extension of your business. Hiring trusted local web design services ensures that your websites honestly reflects your business.

If you have not yet had a website built for your business, then get in touch with a local web design firm today.