Dan, Author at Lytron Fort Lauderdale Web Design & SEO Agency

Sometimes the Oldest Ideas Are the Best Ones

If your business has been around for a while, you probably already have been through dozens — if not hundreds — of marketing promotions. Some of them probably worked while others likely fell flat.

It can be challenging to come up with new ideas to promote your small business’s products and services, to say the least. So why not simply repurpose some of the most successful marketing campaigns from your business’s past? It’s often a fast and simple solution: Attract new customers with old, tried-and-true marketing ideas.

Look to the Past

People love nostalgia because it reminds them of past times in which their lives were simpler, younger, and more carefree. Recreating marketing promotions from the past can often inject new excitement into your old, established business.

It’s nothing new. Major corporations like Ford, Coca-Cola, and The Walt Disney Company have been going into the vault and bringing out old marketing campaigns, brushing them off, refurbishing them, and using them to attract an entirely new generation of customers.

Established campaigns can also help solidify loyalty bonds with long-term customers by reinforcing the trust relationship your business has shared with them for years or even decades.

Dig Into the Archives

Finding your old ideas offers a lot of fun and entertainment itself. Digging into your past marketing campaigns can bring up enjoyable memories and while sparking new ideas for turning the old into the new. Set some time aside to dig through your archives and look at the promotions your business used 10, 20, or even 50 years ago.

Over the course of your small business’s life, you’ve come up with a lot of fun, entertaining ways to attract and retain customers. You don’t have to let these ideas simply be part of your history, Instead, dig them up, brush them off, and put them toe work building your business.

What Do You Need to Know About Web Design? Nothing!

lytron fort lauderdale strategic agency 2

Most small business owners don’t have a background in computer coding, graphics design, or even copywriting or content creation. They went into their specific field because that’s where their interests led them, not the computer lab.

Yet small businesses today are reliant on web design, social media, and digital marketing to attract customers and clients. Traditional advertising has been replaced essentially by this high-tech form of trolling for customers.

So how much do you actually need to know about digital marketing and web design? Absolutely nothing! At least, not when Lytron Web Design is on your side.

Lytron Web Design

The professional digital marketing experts at Lytron Web Design already have all the tools, knowledge, and experience to create highly effective websites, digital marketing strategies, and social media campaigns for your small business. Our web designers will build exciting, interactive web pages that customers will love, then craft a campaign to deliver people there who are already actively looking for local businesses just like yours online.

You don’t have to know a thing about computer coding, graphic design, content creation, or anything else having to do with web page design because we’ve already got you covered. Just bring any ideas you already have — such as websites you like or branding you already use — and we will build your websites to your exact specifications.

Building the Bottom Line

Most small business owners already understand that customers mostly use their smartphones or laptops to find the products and services they want. So hyperlocal, interactive, and inviting websites and online campaigns are absolutely essential for getting people to buy your products and services.

Lytron Web Design is the small business owner’s ideal solution for connecting the digital and real worlds in your marketplace. We build websites and digital campaigns that effectively promote your small business, attract new customers, and sell your products and services to build your bottom line.

For Effective Branding, Consistency Is Key

The brand you create for your business today could still be around decades from now, or even a century or more into the future. People may encounter your brand in print or broadcast media, online, social media, or even on platforms that haven’t been invented yet.

So the most important element to keep in mind when creating your brand is to keep it consistent. Using the same slogans, trademarks, images, messaging, and even fonts and colors will help people connect with your business wherever and whenever they encounter it.

Branding Consistency

Think about some of the most ubiquitous brands in the world today, those that have been around for many decades like Coca-Cola, Ford Motor Company, Nike, and IBM. While they all offer diverse products and services, the one thing they all have in common is branding consistency.

For example, you can walk into any McDonald’s restaurant anywhere in the world and see the same familiar colors, fonts, images, trademarks, and branding. While the menu may vary from country to country, the restaurant chain has done a terrific job of keeping its branding consistent across many platforms — both physical and virtual — for many, many years.

By setting the tone now with your company’s branding, you can hope to achieve some of the same kind of success as this multinational fast food chain, and other successful brands.

Lytron Strategic

.The decisions you make about your branding now can have important implications for decades to come. Who knows how or where your company will be in the future? The important thing is to create effective branding that can be sustained over time to make genuine connections with customers wherever and whenever they encounter it.

Lytron Strategic can help. Our team of experienced, professional branding experts can collaborate with you to create memorable, consistent branding that can build and grow your business for years to come.

Look for Good Website Ideas Online

Coming up with an original idea for marketing your business is extremely hard. Through the years, millions of companies have tried countless ways to attract customers. So unless you are some sort of creative genius, developing a plan that has never been seen before is next to impossible.

Fortunately, you don’t have to. There is nothing wrong with taking another business’s website strategy, changing it to fit your specific needs, and making it your own. In fact, it’s what most small businesses do.

You Better Shop Around

Before you start planning a website marketing strategy for your business, spend some time looking at what other businesses similar to yours are doing. And don’t limit yourself to your specific geographic area. Instead, the internet lets you research an unlimited number of businesses anywhere that offer the same types of products and services that yours offer.

Find a few ideas you like and bookmark these websites. Or collect them in a notebook or whiteboard. Take your time. The research phase should take a few days or even several weeks. Then, when you finally are ready to develop your business’s website, you have a library of great ideas to choose from. Mix and match until you find the most eye-catching ideas for your business.

Lytron Web Design

Once you find some ideas you like, it’s time to let Lytron Web Design transform your vision into reality. We can create a professional, optimized website that is certain to attract customers.

Our team of experienced, knowledgeable web designers will build your business website according to your exact specification — implementing all the ideas you have collected from similar businesses worldwide — to create a website that is uniquely your own.

Shaping other people’s ideas into your own is just good business. The reality is that the people whose ideas you copied likely got them from another successful business in the first place. The most important thing is creating an appealing, effective website that makes genuine connections with customers for your small business.

Be Better than Your Competition

search searching online network website concept

There’s an old joke about two hunters in the woods who suddenly come upon an angry bear. As the two take off running, one hunter says to the other, “I hope we’re fast enough to outrun this bear.”

And the other hunter replies, “I don’t have to be faster than the bear. I just need to be faster than you!”

Small businesses don’t have to be bigger than the market they work in. They just need to be better than their competition. And that’s where Lytron Web Design can help. We create websites, digital campaigns, and other strategic tools to help keep you ahead of your competition so you can capture a larger share of the market.

What We Do

At Lytron Web Design, our teams of creative, knowledgeable digital marketing experts have the tools, experience, and talent to develop custom-made websites and digital campaigns that perfectly showcase your business.

Now you get the products and services your business offers directly in front of the people who want them most: Those who are actively seeking them out online right now. We can help you get ahead of your competition so you can attract more customers, make more sales, and build your bottom line.

Faster than Ever

Advancements in digital technology don’t just happen weekly. They happen daily. Even hourly. The experts at Lytron Web Design keep up with the latest developments and put them to work promoting your business online.

We help you be faster, bigger, and better than your competition by putting your company front and center. Through web design, digital campaigns, mobile optimization, and more, we help you achieve and even exceed your business goals.

Find out why so many small businesses are turning to Lytron Web Design to help them grow their business, expand their reach, and raise their digital profile.

Reacting to Cultural Tech Shifts

New High Tech Tools Help Target Terrorists

Technology changes all the time. And changes in tech often lead to changes in the way people interact with it.

For example, the iPhone was first introduced in 2005, which really wasn’t all that long ago. Prior to that, lots of people didn’t have mobile phones. Ad those that did couldn’t use them for much more than talking. Today, it’s pretty rare for anybody to actually use their smartphone to make a phone call. But they use them for pretty much everything else imaginable.

Action/Reaction

For businesses to be successful, it’s critical that they pay attention to rapid shifts in technology. Companies that didn’t see the Information Age coming were left in the dustbin of history. Similarly, if your website is still mainly built for use on desktop computers or even laptops, you are way, way, way behind the times!

Most people use their smartphones for finding the products and services they want. And thanks to high-speed internet and pretty much global WiFi, they aren’t willing to wait around for your mobile-optimized website to download onto their phones. If it’s not ready instantly, they are likely going to move on to somebody else. And you may have lost a customer forever.

Local, Fast, and Persistent

Today’s best small businesses take advantage of the advances in tech. They don’t run to catch up with them. And they certainly don’t ignore them.

At Lytron Web Design, we can upgrade your website so that it is not only mobile-ready but also poised to capitalize on the hyper-local nature of today’s commercial internet searches. We can get your business posted at the top of the Google responses. And we can optimize it so that visitors are engaged and will stick around to buy.

There’s too much at stake to be a technophobe in today’s web-based business environment. Lytron Web Design has the solutions your business needs to win the war for online customers.

Putting Your Business on the Map

graphic designers discussing over computer at their desk

Search engine mapping programs like Google Maps, Wayz, or Apple’s iPhone mapping app play a critical role in directing customers to local businesses. Most people today depend on them for everything from getting directions to finding recommendations.

So it’s important that your local business not only gets put on the map (literally), but also is listed as the top result in your product category. If you do nothing else to promote your buisness online, enhancing its profile on mapping apps can boost your physical traffic 100, 200, or even 300% or higher.

GMB Local Listing

Lytron Strategic knows how to use the Google My Business (GMB) local listing tools to get your business in front of people who are actively looking for the kinds of products and services you offer. We can optimize your business so that when people open the mapping app on their phone to find what they want, they are directed to your local business first.

Then we can highlight reviews, optimize search results, and build your business’s online reputation so that yours is the obvious choice. Your competitors won’t even be considered.

Critical Maps

Think about your own experience. How often do you open a mapping app to find a restaurant, a hardware store, or another specific type of business near your current location? And how often did you open the results posted at the top of the list? If you are like most people, it was effectively 100% of the time. Those are the results you need for your business.

Lytron Strategic has the knowledge, experience, and tools to put your business at the top of the list on the most popular mapping apps, including Google Maps. Our team of digital marketers can build your profile and enhance your professional reputation so that customers are beating a path to your front door.

A Global Team for Your Local Business

Starting a new small, local business can be difficult, especially when you are competing for a limited number of customers online. Established competitors have the advantage of time, experience, and sometimes a seasoned marketing team.

So how can you level the playing field and even have a competitive advantage starting on Day One? Easy! Lytron Web Design already has everything you need to dominate in your marketplace.

Your Marketing Team

Are you a one-person operation? Even the smallest local business can benefit from the experience and skills of the Lytron Web Design team. We have a fully array of digital marketing professionals who know exactly how to successfully market your business, build your brand, and enhance your online reputation.

From marketing analysts to SEO experts, skilled copywriters to link builders and more, Lytron Web Design has everything your small business needs to get your products and brand in front of the people who are currently actively looking for them online right now. From website building to optimization, Google marketing to direct messaging, video creation to blogging, we are the one-stop shop for everything related to digital marketing.

Our Experience, Your Success

Even if you know nothing about how to create a successful website or launch a top-tier marketing campaign, Lytron Web Design already has you covered. We’ve already helped three hundred local small businesses launch successful websites that get genuine results.

In today’s digital-forward environment, even the smallest business needs a website — especially if you are just entering the marketplace now. That’s because the businesses you will be competing against already have a digital presence and a track record of interacting with their existing customers. At Lytron Web Design, we can boost your brand, attract new business, and compel people to keep coming back to your products and services.

So before you even flip on the lights and unlock the front door for the first time, call Lytron Web Design and build your online presence today!

In Business, Perception Really Is Reality

Have you ever heard the expression, “Perception is reality?” It refers to the idea that what people see is what they believe. In business, it means your business’s reputation is defined by the way customers perceive you, not necessarily how you want your business to be perceived.

That’s why managing your business’s online reputation is so important. Lytron Strategic has the digital tools, experience, and know-how to successfully manage your business’s online reputation so that prospective customers think about your business exactly the way you want.

Bad Reviews

For example, let’s say your small business gets a bad review on a popular social media platform. A single bad review can do more harm to your reputation than a hundred positive reviews because people tend to believe the worst. It’s just human nature.

But managing your online reputation involves monitoring the big social media platforms for posts about your business and then targeting negatives and other potentially harmful content. In many instances, it’s possible to reach out to the person who made the posting, address their issue, turn around their opinion of your business, then convince them to remove the harmful post. It’s a win/win for both the poster and your business.

Positive Reinforcement

One of the best ways to build goodwill among your customers is to continually remind them of all the positive things you do for your community. You also can personalize your business by being open about your family life, your interests and hobbies, and favorites that have nothing to do with your business, such as TV shows and movies.

Making personal connections with people helps instill positive feelings about your business. When people feel like they know you personally, they are more likely to perceive your business in a positive light and choose you ahead of your competitors.

Even the Smallest Business Needs a Website

For small businesses today, having a website isn’t a luxury, it’s a necessity. Even the smallest of small businesses need an online presence because the Internet is the primary place people today search for the products and services they want.

Think about your own shopping habits. When was the last time you looked in the phone book or the Yellow Pages for some sort of business or service you needed? Odds are the year started with “19–“.

Times Have Changed

If you are launching a new business, your primary marketing needs to be online. A website gives people someplace to go to find the products or services you offer. In most cases, a virtual store will attract far more prospective customers than a brick-and-mortar store. Ideally, you should have both.

Concerned that you don’t know anything about programming or coding and lack the skills to build your own business website? You shouldn’t be. Lytron Web Design has helped hundreds of small businesses build their online presence, enhance their digital reputation, and attract customers from all over the world with professional websites that are optimized to gain traffic.

Our digital web builders will learn about your business, analyze what type of customers you want, then build a sleek, interactive website that connects your products or services with people who are actively looking for them right now.

Good Business

In 2023, having a business website is just good business. Today’s consumer is far more likely to search Google or another search engine for the products or services they want than take any other type of action. In today’s business environment, even word of mouth has taken a backseat to online searches.

To connect with customers, your small business needs a website. Even if you are your business’s only employee, the fastest and most effective way to connect your products and services with the people who want them is to let Lytron Web Design build your business website.