Dan, Author at Lytron Fort Lauderdale Web Design & SEO Agency

Multi-Page Websites Offer Information without Overcrowding

There are a lot of things about your business that people need to know. First, there are simple things like where you are located and what hours you are open. Then there’s more detailed information such as what services you offer. Finally, there are the more esoteric elements like why people should choose you over your competitors and why your existing customers trust you.

Now, all of this information can be crammed onto a single web page and many small businesses try to do exactly that — with disastrous results. Overcrowded websites turn off more people than they attract. Smart companies have multi-page, interlinked web pages that are instinctive to navigate and keep people visiting their pages longer while getting more useful information out of them.

Multi-Page Websites

Generally, a successful business website will start with a home page. This is usually where people land once they click on the link leading to your business from a search engine like Google or Bing.

From there, smart designers include drop-down menus, hyperlinks, and other tools to lead visitors to other pages that offer more specific information that is instantly useful, all the while maintaining the same design and structure as the overall web package.

Lytron Web Design

Lytron Web Design specializes in creating interactive multi-page websites for small businesses seeking to maximize their online presence. Our team of experienced web page builders can create attractive, appealing interlinked pages that give people the information they want about your business while drawing them toward your specific call to action.

Attracting people to your web pages is one thing. Keeping them there and giving them what they want is another. The expert digital builders at Lytron Web Design can do both, creating highly appealing pages that give the results you want while building long-term customer loyalty.

Intelligent Graphic Design Attracts New Customers

Thanks to the mostly free tools widely available online, anybody can design a website even if they have absolutely zero experience. But a website created by an amateur and one built by experienced web experts using intelligent graphic design are two entirely different things.

A business website needs to do a lot of things at the same time: It needs to introduce people to your company’s culture and values, it needs to enhance your online reputation, and it needs to promote your specific products and services, and explain why they are superior to your competitors, among other things. But most of all, it needs to be instantly appealing to new users, push them toward your specific call to action, and invite them to buy into your business’s image for the long term. And no amateur using free tools can do that

Professional Web Design

At Lytron Web Design, our experienced, accomplished programmers already have the experience and the know-how to build the best possible website for your small business. We use intelligent graphic design to appeal to visitors’ emotions using things like color, graphics, fonts, images, and even placement to achieve your business’s specific objectives.

As the trusted web designer of hundreds of successful small businesses worldwide, we take our responsibilities seriously, helping companies just like yours stand out in the crowded social media and digital marketing marketplace.

Intelligent Graphic Design

Lytron Web Design has the experienced, tools, and knowledge to put your company ahead of your direct competitors. We can build and manage websites, launch and maintain social media campaigns, and optimize your online presence to make sure your business is the first one users find when searching online.

Building your own website may be cheap and easy. But is that really how you want your company to be perceived? Let Lytron Web Design help you be better, stronger, and more successful.

Not Social Media Savvy? No Problem!

graphic designers discussing over computer at their desk

One of the biggest problems with social media is that it requires a lot of time and attention — especially for business owners seeking to promote their products and services online. People running their own small businesses don’t have a lot of time for setting up accounts, programming content, and researching strategies for attracting new followers and users.

Kids seem to have a better grasp of the intricacies of apps like Twitter, Facebook, Instagram, and TikTok. But do you really want to leave the management of your business’s social media marketing to your 12-year-old niece or nephew? No offense to Little Johnny, but there’s too much at stake to leave such an important element of your overall marketing to amateurs.

Trust the Professionals

At Lytron Strategic, managing social media for small businesses is what we do best. We can create accounts for your business on the most popular platforms and then launch highly effective digital marketing strategies that maximize results, getting you new customers, an improved online reputation, and most importantly more sales.

It often seems like anybody born before the year 2000 struggles with the technical issues related to social media management. Part of that is because small business owners don’t have a lot of time to stare at screens and learn the details of social media marketing. But that’s not a problem for you because Lytron Strategic already has you covered!

Lytron Strategic

Our team of energetic, enthusiastic social media marketers already have the knowledge, skills, and tools to put your small business at the top of the list of the most popular site by social media users in your immediate geographic area. That means people can find your business first, and choose it most often when they visit the most popular apps.

So if you don’t know a Facebook from a TikTok, don’t worry. Lytron Strategic already has everything you need.

Is Threads the New Frontier?

Meta CEO Mark Zuckerberg has taken direct aim at Elon Musk by launching Threads, a competing social media app to the beleaguered Twitter. And the move seems to be working. In the first 48 hours since its launch, Threads has attracted more than 70 million new users.

Does that make Threads the new frontier for small businesses seeking to attract more local customers on social media, supplanting Twitter and even Instagram, which is also owned by Meta, formerly known as Facebook? Maybe.

Threads Benefits

One of the most appealing elements of Threads is that the app allows you to automatically migrate all of your followers and accounts you follow on Instagram directly to your new account. This frictionless experience offers a shortcut to other apps like Twitter, which require users to slowly build their contacts list.

And as perhaps a testament to its potential influence, the initial success of Threads already has made the social media world take notice and Twitter threaten legal action. So should your business consider opening, maintaining, and managing a Threads account? The answer is obviously, “Yes”. With that many new users and so much media attention, Threads is definitely the social media platform of the moment.

Lytron Strategic

While other marketers get up to speed, Lytron Strategic is already poised to promote your business on Threads. Our team of experienced, knowledgeable social media marketers already understands how to maximize your business’s profile on the app and use our skills to boost your company’s reputation while attracting a whole new world of prospective customers.

It’s not very often that a new app makes this much of a splash this quickly. So smart business owners strike while the iron is hot. Let Lytron Strategic help you launch your Threads account, increase your online profile, and use the success of Threads to contribute to your social media influence.

What Next? Lytron Has the Answer!

Internet marketing has changed so much in the past few years that the next steps are often practically impossible to predict. Between the global pandemic changing personal shopping habits and technology evolving so rapidly, the small business owner has never had so many questions and so few answers about how to successfully market online.

Fortunately, Lytron Strategic can help. Our team of experienced, engaged digital marketers are constantly studying the latest technological developments and analyzing the way your customers search for the products and services they want online. So we can help you plan an effective, highly profitable online marketing program.

Digital Marketing Experts

Right now, no matter where your business is or what it sells, there are people online actively searching for the kind of products and services you offer. The key to success is identifying them and getting your business on their screens first.

That’s where Lytron Strategic can help. Our team of digital marketing experts has a proven track record of success in helping small business gain market share through online marketing. We can develop a specific, actionable plan across multiple platforms that reaches active prospective clients. Then we can develop the digital tools that convince them to choose your business — and even become long-term, loyal customers.

Lytron Strategic

Today’s digital marketing world moves very, very fast. Unless you are actively engaged in the up-to-the-minute changes, it’s difficult — if not impossible — to crack the code.

But you don’t have to when Lytron Strategic is already doing it for you. We already have a lot of great ideas for getting your business in front of customers who are ready to buy right now.

Find out why so many small businesses just like yours rely on Lytron Strategic to develop, launch, and maintain their highly effective digital marketing programs. It’s no secret: Our success rate speaks for itself!

Let Lytron Tweak Your Website for Better Results

Do you like your current business website? Are your customers familiar with it? Then maybe you don’t want to change it altogether. A better plan might be to let Lytron Web Design simply tweak it so that it looks the same but provides better results.

Optimizing websites so that they function better is one of the most important things our web designers do at Lytron. Many clients prefer that their web pages look pretty much the same. But they enjoy the benefits of having them found by more people, easier to navigate, and better to lead to sales or other desired results.

Tweaking Your Website

It’s important to continually reassess your website, even if you are happy with the way it looks and customers seem to like it, too. That’s because the algorithms the big search engines use to rank and display web results are constantly changing. So even if you make no changes at all, you may find your website is suddenly yielding fewer results than it used to.

But Lytron Web Design is constantly keeping up with what’s new at Google, Bing, and other popular search engines. We can make sure your website looks the same but is showing up more frequently when people search online for businesses like yours. We can tweak your website so that you stay on top of the pack, rather than falling down the list of search results.

Lytron Web Design

Whether you want a whole new website or simply want to get better results from the one you have, Lytron Web Design has the tools, experience, and know-how to get the results you want. Businesses today depend on the internet to bring in a continual flow of new customers, as well as retaining existing ones.

At Lytron, we can optimize your current website so that it produces the results you want.

Is Social Media Still Relevant?

In 2023, most successful small businesses have a well-defined social media strategy. And that makes sense because most people still use their social media platforms on a daily — if not hourly — basis. So getting your brand out in front of prospective customers on places like Instagram, Twitter, and Facebook is critical.

But for how long? As new and more popular platforms — like TikTok, Twitch, and BeReal — grow in popularity, the more established sites are starting to lose their luster, at least to the younger, next generation of users who will make up the customer base of the future. So investing a lot of time, effort, and money in promoting your business on Facebook, for example, may not be the best use of your resources.

Next Gen Soc

Successful business owners look not just to the present, but to the future. So planning digital marketing strategies that focus on the newest and most popular social media platforms makes the most sense in the long run. Your small business will likely get more prospects with more loyalty if you reach them on a site that is aimed at the younger, tech-savvy user. And it absolutely needs to be built around video rather than text.

Social platforms that require a lot of typing and reading — like Twitter and Instagram — are losing ground to video-centric sites like TikTok and live-streaming platforms like Twitch. And BeReal rejects the falseness and shallow nature of older social media by offering more reality-based posts that offer both truth and depth.

Lytron Strategic

Social media is undergoing a sea change. What was popular a few years ago is outdated and unfashionable today. The most successful businesses keep up with the latest trends and exploit them to their benefit.

Lytron Strategic knows how to promote your business on today’s most popular platforms where you can reach customers who are actively seeking the kinds of products and services you offer.

As Technology Improves, So Does Lytron Web Design

When Apple unveiled its latest virtual reality/augmented reality headset this week, it was a reminder of how fast technology has improved during the past few decades. It’s hard to believe that the first smartphone was released in just 2007. Yet today most people would find it hard to imagine living without one.

Something else that has rapidly evolved is the way businesses communicate online with customers. Back in 2007, websites accessed via bulky desktop computers were rapidly replacing print ads and mailers for many small businesses. Today, most people are more likely to look for the products and services they want online via their smartphones. And tomorrow, it may be VR/AR headsets or even new tech that hasn’t even been invented yet.

Adapting to Change

Ten years, ago, the kinds of websites Lytron Web Design created for clients were completely different than the ones we make now. Today’s business pages need to be interactive, suited for mobile use, and much, much faster. As tech has improved, people’s attention spans have shortened. So most users don’t have time to read through big blocks of text or wait for pages to download.

We’ve changed the way we do our job to better serve our clients. And we already are thinking about new, more efficient ways to produce better results faster using the latest cutting-edge technology that will soon become commonplace, like wearables.

Your Web Design Partner

From our Boca Raton headquarters, we keep up with the rapidly changing tech landscape so that you don’t have to. Our teams of experienced coders and web programmers are constantly discovering new ways to delivery customers to your business using the latest online tools and platforms.

At Lytron Web Design, we do what we do because we want to be your web design partner today, tomorrow, and far into the future.

Do People Want to Engage with Your Brand?

The most successful businesses have brands that people actively want to engage with. Think about companies like Ikea, The Walt Disney Company, or your favorite local sports team. Typically, “fun” and exciting brands don’t need to actively reach out to customers. Instead, people are drawn to them, finding them online or visiting their virtual or real-world locations on their own.

So, is your brand one of these types of engaging, entertaining brands that people are drawn to like moths to the flame? If not, why not? Probably because your branding isn’t hitting the target … yet.

Active Branding

If small business owners think about branding at all, they usually take a passive approach to how people perceive their businesses, products, or services. They focus on quality and service and think that’s enough to get people through the door, or to their website. But it’s not.

To be successful in the digital age, even the smallest business needs to have a carefully crafted brand and messaging that can attract people online and in the real world. Customers need to perceive your business as being something they want to engage with. In other words, you need branding that is active, not passive.

Lytron Strategic

“Well, how the heck do I do that?” Don’t worry. At Lytron Strategic, we have answers.

For more than a decade, we have been helping small businesses just like yours distinguish themselves in the crowded digital marketplace, projecting fun, exciting, and interactive brands that people are naturally drawn towards. Our team of experienced brand strategists can take the best parts of your current branding and blend them into exciting, effective branding campaigns that will put your business head and shoulders ahead of the competition.

Do people want to engage with your brand? They will once the digital branding experts at Lytron Strategic are done developing and promoting your business online.

It May Be Time to Update Your Website

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When was the last time you updated your business’s website? If the answer is, “Never” or “I don’t remember”, it’s probably time to take a new look at it.

In order to continually attract new customers and retain existing ones, business websites need to be fresh, engaging, and interactive. People need to enjoy visiting your business’s web pages and return to them again and again. Plus, the longer you can keep people engaged with your pages, the more likely you are to get them to act on your call to action — whether it’s to buy a product or service, sign up for alerts and notifications, or whatever it may be.

Hit the ‘Refresh’ Button

Updating your website can make engaging with your business online an entirely new experience. First-time visitors will be impressed with your up-to-the-minute graphics and content and long-time customers will stick around to see what’s new and exciting.

Your website is only as good as its ability to keep people looking at it. New and engaging content and graphics can help attract new customers, retain return buyers, and boost both the reputation and value of your brand. Refreshing your website regularly helps you meet your business goals.

Lytron Web Design

At Lytron Web Design, we have web page experts who can update and improve your existing business website so that people will want to visit it again and again. We also can help make it easier to find, including search engine optimization that takes advantage of the latest Google, Bing, and other search engine algorithm updates.

If it’s been a while since you updated your business website, it’s time to hit the refresh button. Now you can attract new customers, keep current ones, and get a step up on your competitors by letting Lytron Web Design update and improve your online presence with new and improved web pages.