Successful websites naturally lead visitors to a logical conclusion. People who visit your page should instinctively know what to do and where to go next.

A website’s flow is just as important as its content. Subtle visual cues and advanced design techniques can gently ease people toward your desired action: To buy the products or services you are offering, to give you their email address or phone number for future marketing purposes, or simply to feel good about doing business with your company.

Website Flow

You are manipulated by website flow every time you visit a new website and probably don’t even realize it. There’s no deep or sinister psychological strategy at work going on here. It’s much simpler than that, something car salesmen have known for years: People walk into a showroom because they want to buy a car. It’s the salesman’s job to get the buyer to do what they already came there to do anyway.

Websites work the same way. People landed on your web page for a reason. They sought it out above all the others because you potentially can offer them something they can’t get anywhere else. All you need to do with your web design is get them to do what they came there to do already.

Lytron Web Design

At Lytron Web Design, our web experts can build a website that allows your customers to do what they came there to do. We create a subtle yet effective flow that gently moves visitors to your desired action.

To be successful, websites have to have a desired outcome for visitors. Effective web design makes it easy for people to reach that outcome. It’s simple: People already know subconsciously why they came to your website. You just need to give them what they want. And when it works, you get more visitors, conversions, and sales.