Your small business is an extension of you. So the website you use to promote it should be an extension of your own personality.

Your friends, family, and co-workers like you because of the way you are. In the same way, the people who visit your small business website will be attracted to your products or services if the website itself is a reflection of your personality. It doesn’t matter if you are goofy, fun, studious, outgoing, introverted, or industrious, whatever qualities you possess should be evident on your web pages.

Personality Plus

In fact, your website should not only reflect your personality, it should amplify it. The reason most people choose small businesses over big corporations or online giants like Amazon is that they like interacting with people. So when your website presents an almost exaggerated version of yourself, it can attract more customers.

People want to do business with people, not computers, AI, or robots. So when they arrive on your small business website, it should be immediately evident that your small business is owned, operated, and run by real people just like them. That’s why putting your personality into your website is so important.

Lytron Web Design

At Lytron Web Design, we help small business owners just like you develop, launch, and manage personality-driven websites that attract customers. People are actively looking online right now for exactly the kind of products or services you offer. But if you want to connect with them, you need the help of professionals who know how to maximize your personality to promote your business to real people.

You started your business because you believed you had something to offer people they couldn’t get anywhere else. When you inject your unique personality into your website, you are giving people what they want: You!