When designing a website for your business — or any media, online or otherwise — the choices you make about what colors to use, the fonts you pick, and especially the images you include are hugely important. Most site visitors arrive with certain expectations about your brand. So if they encounter a website that defies those expectations they are going to be confused and possibly turned off.

Consistency in branding is something even small businesses need to be concerned about these days. That’s because thanks to the internet there is no such thing as small businesses anymore. When you are promoting your products and services online, you can attract global customers just as easily as local ones.

The Choices We Make

So keeping your branding consistent through every type of media — physical, digital, print, broadcast, and so on — helps attract new customers, retain existing ones, and continually grow and expand your business.

That means website design is a lot more complicated than it used to be. The days of choosing a pre-existing template and just plugging in your business facts are over. Today’s websites need to match your other media in terms of color, design, images, and content.

Lytron Web Design

It used to be relatively simple to get a small business website up and running. Now there are a lot more considerations to include. But at Lytron Web Design, our team of experienced, knowledgeable web design professionals have the skills and tools to make your business website consistent with the rest of your branding.

The websites we create and maintain for you will add to your brand, not clash with it. They will share color schemes, fonts, images, and more. As a result, your web pages will be more comfortable and familiar to your customers, ensuring they return again and again.