When promoting your business online, you don’t have to reinvent the wheel. Instead, smart business owners use marketing opportunities that are already built into the calendar year: Seasons and holidays.

Holidays are familiar and comforting to consumers. They offer reassuring milestones throughout the year. And they often dictate people’s buying behaviors. So it only makes sense to use them to promote and expand your business.

Year-Round Opportunities

Nearly every month has at least one familiar holiday that can be used to connect your business with customers:

• January — New Year’s Day
• February — Valentine’s Day
• March — St. Patrick’s Day
• April — Easter
• May — Mother’s Day
• June — Father’s Day
• July — Independence Day
• August — Labor Day
• September — Back to School
• October — Halloween
• November — Thanksgiving
• December — Christmas

Building your marketing around these and other holidays and seasons create instant connections with consumers. Depending on what type of business you own, some holidays will be more relevant than others. For example, appliance dealers often have big sales on Presidents’ Day, a holiday not relevant to most other types of businesses.

Acknowledging and celebrating holidays in your blogs and social posts is another great way to connect with people — not to mention giving you something to write about. People like it when you wish them a Merry Christmas, or a Happy Fourth of July, for example. It makes your business seem more familiar and connected with their everyday lives.

Connecting to the Calendar

Official holidays aren’t the only opportunities to promote your business. The change of seasons also has familiar and reassuring relevance for customers. Pool service providers, for example, benefit from amping up promotions in the spring and summer. Owners of vacation resorts and rental properties reach more people in the fall and winter.

Whatever kind of business you own, there’s a holiday and season for you. All you need to do is find it.