Think people are getting tired of social media? Think again! If anything, social media is only getting more popular, not less.

In fact, social media apps attract an estimated 4.89 billion users worldwide in 2023. Considering there are about 7 billion people in the world in total, that’s a pretty significant percentage of people checking their TikTok, Instagram, Facebook, and other popular social media accounts.

And it’s not just the biggest apps that are attracting all the attention. With new social media platforms launching every day, it’s not surprising that the average person uses at least seven different social networks every month, according to Sprout Social, an online social media aggregator.

Multi-Platform Plan

So if you are focusing your social media marketing on just one or two platforms, you could be missing the lion’s share of potential online customers. To truly be successful, your business needs a multi-platform plan that focuses on both the biggest and most popular platforms as well as the up and coming apps.

People are fickle. They also have a tendency to chase after the newest, shiny thing. The most successful social media strategies take this into account, using a broad cross-section of platforms to capture the most customers as possible.

Lytron Strategic

How can you keep up with this fast-moving industry? If you spend most of your time and attention running your business, you can’t. Fortunately, Lytron Strategic already has you covered. Our team of experienced, knowledgeable social media strategists is familiar with the biggest sites as well as the newest ones. And we can develop a social media strategy for your business that addresses all of them.

Social media is bigger than it has ever been before. But, really, it’s only in its infancy. As this highly popular and potentially profitable industry continues to grow, Lytron Strategic can help your business capitalize on its popularity for your own benefit.