Keeping your customers informed of updates, changes, and improvements to your business via your website helps build loyalty and prevent customers from migrating to your competitors. When people believe you care about keeping them up to date about what’s going on in your business, it can often make them feel as if they have a stake in your success.

Websites are a convenient way to communicate what’s happening with your business right now. Conversely, if your website includes outdated or incorrect information, it can turn even your most loyal customers away, damaging your reputation and affecting your integrity.

Frequency of Updates

So how often should you update your website with the latest information? Whenever it becomes relevant. Some businesses will make updates to their websites, monthly, weekly, or even daily. In some instances, even a couple of times per day if the information is relevant and affects the way people interact with your business.

Updates to your website can include major things such as changes to your hours of operation or business address, but also minor things like new products or services, price changes, and even new hires. Generally, the more information you can share with your customers online, the more connected they will feel with your business. And this kind of loyalty keeps bringing people back.

Lytron Web Design

At Lytron Web Design, our experienced web builders and coders can help you launch your business website and then continually update it so your customers have the latest information. The more you share, the more people will care about your business.

The most successful businesses treat their customers like they are members of their family. By constantly sharing new information with people through website updates, you can engage people more frequently and keep them coming back to your business again and again.