Meta CEO Mark Zuckerberg has taken direct aim at Elon Musk by launching Threads, a competing social media app to the beleaguered Twitter. And the move seems to be working. In the first 48 hours since its launch, Threads has attracted more than 70 million new users.

Does that make Threads the new frontier for small businesses seeking to attract more local customers on social media, supplanting Twitter and even Instagram, which is also owned by Meta, formerly known as Facebook? Maybe.

Threads Benefits

One of the most appealing elements of Threads is that the app allows you to automatically migrate all of your followers and accounts you follow on Instagram directly to your new account. This frictionless experience offers a shortcut to other apps like Twitter, which require users to slowly build their contacts list.

And as perhaps a testament to its potential influence, the initial success of Threads already has made the social media world take notice and Twitter threaten legal action. So should your business consider opening, maintaining, and managing a Threads account? The answer is obviously, “Yes”. With that many new users and so much media attention, Threads is definitely the social media platform of the moment.

Lytron Strategic

While other marketers get up to speed, Lytron Strategic is already poised to promote your business on Threads. Our team of experienced, knowledgeable social media marketers already understands how to maximize your business’s profile on the app and use our skills to boost your company’s reputation while attracting a whole new world of prospective customers.

It’s not very often that a new app makes this much of a splash this quickly. So smart business owners strike while the iron is hot. Let Lytron Strategic help you launch your Threads account, increase your online profile, and use the success of Threads to contribute to your social media influence.