In 2023, most successful small businesses have a well-defined social media strategy. And that makes sense because most people still use their social media platforms on a daily — if not hourly — basis. So getting your brand out in front of prospective customers on places like Instagram, Twitter, and Facebook is critical.

But for how long? As new and more popular platforms — like TikTok, Twitch, and BeReal — grow in popularity, the more established sites are starting to lose their luster, at least to the younger, next generation of users who will make up the customer base of the future. So investing a lot of time, effort, and money in promoting your business on Facebook, for example, may not be the best use of your resources.

Next Gen Soc

Successful business owners look not just to the present, but to the future. So planning digital marketing strategies that focus on the newest and most popular social media platforms makes the most sense in the long run. Your small business will likely get more prospects with more loyalty if you reach them on a site that is aimed at the younger, tech-savvy user. And it absolutely needs to be built around video rather than text.

Social platforms that require a lot of typing and reading — like Twitter and Instagram — are losing ground to video-centric sites like TikTok and live-streaming platforms like Twitch. And BeReal rejects the falseness and shallow nature of older social media by offering more reality-based posts that offer both truth and depth.

Lytron Strategic

Social media is undergoing a sea change. What was popular a few years ago is outdated and unfashionable today. The most successful businesses keep up with the latest trends and exploit them to their benefit.

Lytron Strategic knows how to promote your business on today’s most popular platforms where you can reach customers who are actively seeking the kinds of products and services you offer.