There are a lot of things that go into making a successful website, including unique design, well-written content, and engaging images. But one of the most important is also one of the most basic: The main color scheme.

Choosing the right colors for your website depends on a lot of different factor such as emotional response, previous branding, and the image you are trying to project with your business web pages. So picking a color scheme is a big decision. But once you do, it’s critically important that you keep mostly the same colors throughout all of your web pages and even real-world marketing materials.

Colors and Branding

Your unique color scheme is as much a part of your business branding as your logo, your catchphrase, or even your corporate mascot if you have one. People will become accustomed to your color scheme and even comfortable with it. Over time, when they see your specific colors, they will instantly think of your business — either consciously or subconsciously.

That’s why it’s so important to be consistent with the use of your colors once you choose them. When people see the same colors on your website as they do on your packaging, print advertising, and even on your broadcast commercials, it continually reinforces your brand in their minds, building permanent familiarity with your brand.

Colors Matter

So, picking the colors that best represent your branding message is very important. At Lytron Web Design, our experienced web builders can recommend colors that best reflect the messaging you are striving to communicate with your customers or clients.

We have helped dozens of businesses create memorable, inviting, and successful brands by choosing the best colors, using them consistently throughout their branding, and genuinely engaging people with a positive projected message that promotes their products or services.