Everybody has a few websites that they visit every day, or possibly even several times per day. While these often include social media sites like Instagram, Twitter, or Facebook, there likely are also a few business websites that are also on your “Favorites” list.

The question is “why”? What is it about these business websites that keep you coming back again and again? Answer that question and you can unlock the key to making your own business website more popular and successful!

Perceived Value

One element of a successful business website is that it offers “perceived value”. Visitors get something worthwhile when they visit. And it doesn’t necessarily have to be something that costs the website owner money.

Helpful and useful information in the form of blog posts is one example. Exclusive offers and rewards are another. Or perhaps it’s some type of exclusivities such as access to a VIP tier status or preferred customer class. When people feel as if there is perceived value in visiting a specific business website, they are more likely to keep coming back again and again.

Encouraging Loyalty

The challenge for the owners of business web page owners is to convince current and prospective customers to visit their site instead of their competitors. The key to achieving this goal is to build strong loyalty bonds among your clientele.

Increasing the perceived value is one way. But so is capturing important personal data about your customers — including information like birthdays, product preferences, geographic location, and so on — then using this information to personalize the experience they have when interacting with your business website.

When people feel like they are one of your most important customers, they are more likely to return to your business website more frequently — and be more open to your calls to action, such as subscribing to an elite service, buying more products, and even endorsing and promoting your business on their social media platforms.