One of the most powerful marketing tools is the power of personality. When customers can put a face with a business, it instantly creates a loyalty bond that can result in increased trust, more familiarity, and repeat visits to your business website.
Who better to represent your business online than you? Nobody knows better about what your customers want, what solutions your business has to offer, and how you can connect the two through your products and services. So why not make you the face of your business in your online branding?
Person to Person
Some of the most successful marketing campaigns of all time were centered on a single person. Dave Matthews single-handedly put his fast food franchise, Wendy’s, in the public consciousness by personally appearing in his own restaurant chain’s commercials. Frank Perdue did essentially the same thing with his family’s chicken business.
When you put yourself out there as the face of your business, it instantly gives prospective clients somebody with whom they can make meaningful connections. People are much more likely to trust a real person than they are a logo, a mascot, or a trademark.
Lytron Strategic can craft an online campaign that puts you front and center. Your image can be featured on your web pages, in your marketing materials, and even in your direct messaging to customers old and new.
People want to put a face with a business. When they feel as if they know you, they are much more likely to trust you and buy the products and services you are offering. By making yourself the face of your business, you can attract new customers while reinforcing trust bonds with existing ones.
Let Lytron Strategic share your story to inspire people, create genuine trust connections with customers, and take your online marketing to the next level.
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