Here at Lytron Marketing Agency, our Website experience spans over a decade and we have watched UX design evolve from large screen computers to hand held devices. For those who don’t know what UX is, User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. As a Graphic Designer by trade, I started off working with UX design before I realised what it was called. Choosing the best layout and design is apart of ever designers daily task but there are rules and structures within web that cannot be ignored unlike print where there can be more freedom for experimentation.
I read an article from Creative Digest and they gave some mistakes to avoid when working within UX Design but I wanted highlight three of the ones that stood out to me. Painful forms, Overwhelming designs with images and choices and Lack of Clarity are a few of the issues that I face designing here at Lytron Marketing Agency. As we always try to give our clients what they need to get a ROI with efficient forms and call to actions, many times this can be an area of contention, especially with popups. There has to be a balance between having a site that brings leads while still maintaining a sense of fluidity and a positive sign up or registration experience. Not to mention, ensuring that the aesthetics or the website’s images doesn’t overpower the information and content. Finally, the Lack of Clarity is an easy trap to fall in. As my background in Graphic Design dictates, an image is worth a thousand words and you could get lost in designing something that looks amazing but doesn’t clearly guide the user through the key areas of the site.
Having said all of this I am happy to declare that many of our customers are ecstatic about the way we design and we are constantly growing and evolving with the times. If you are interested in getting someone to work with you on UX design on your own site give us a call or chat. We will be happy to help!