Business websites are used for many purposes. Many serve as online versions of real-world stores, allowing visitors to shop for products or services directly from their devices.
But another type of website is designed to attract new customers. These web pages are known as lead generators.
Lead generating websites will typically offer visitors something that they can use in their everyday life in exchange for customer information the business can use to sell products and services later, such as a phone number or email address.
Whatever the website offers must have perceived value to the prospective customer. But it doesn’t necessarily have to be a high-value item. In fact, it usually is something that has little or no cost to the business.
The free giveaway offered to customers in exchange for their information is often an information product. These include things like eBooks, audio recordings, digital files, and other items that can be sent and reproduced electronically at no additional cost to the business that owns the website.
For example, assume you own an electronics store in Fort Lauderdale and you want to build your pool of online customers. In this instance, you could create a short eBook about how to improve the speed of your laptop. Or you could create a video discussing how to optimize the sound system in any room.
No Additional Cost
Then you could offer one (or both) of these free giveaways to people on your lead generating website in exchange for their phone number or email address, or if they simply “Friend” your business on Facebook.
When people land on your lead generating website, see your offer, and opt-in to your giveaway, it costs your business nothing to send it to them electronically. But you receive a high-quality lead that you can use to promote your products and services in the future.