Make Emotional Connections with Customers
The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears. Your digital
December 5, 2023
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More Isn’t Always Better
Every market has a saturation point. It could be a global market for a mass market ad campaign or a hyper-local market for a highly
November 8, 2023
Brand Perception vs Reality
How do people perceive your brand? If you have been working inside of your business for awhile, it’s hard to be objective. You may believe
November 8, 2023
Geo-Specific Keywords Can Instantly Build Traffic
One small change to your digital marketing strategy can instantly transform your online ads from passive to highly active. All you need to do is
November 8, 2023
If You Can Dream It, We Can Build It
For a small business owner, visualization is one of the most effective ways to plan for the future. All it requires is for you to
November 8, 2023
Successful Online Strategies Are Geographically Focused
If you own a small business in Pittsburgh, do you really want to devote your time and money to marketing to customers in San Francisco?
October 17, 2023
Social Media’s Popularity Keeps Increasing
Think people are getting tired of social media? Think again! If anything, social media is only getting more popular, not less. In fact, social media
October 17, 2023
Using the Wrong Image Can Cost You …
The photographs, videos, graphics, and other images you use on your web pages can make or break your business. Use the right images and people
October 12, 2023
People Land on Your Website. Now what?
What happens when somebody finds your website online? It’s one thing to attract visitors. But the real challenge is keeping them there. And convincing them
October 12, 2023
What’s Your Battle Plan?
In war, the winning army usually succeeds because it has a better battle plan than its enemy. Spoiler Alert: Business is war. And your business will
September 15, 2023
A Great-Looking Website Isn’t Enough
If you have spent a lot of time and energy making your website look great, seamlessly interactive with visitors, and instinctively encapsulating the essence of
September 15, 2023
What’s Your Long-Term Branding Plan?
When most small business owners get up in the morning, their biggest concern isn’t where they will be five or ten years from now. It’s
September 8, 2023