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Think people are getting tired of social media? Think again! If anything, social media is only getting more popular, not less.

In fact, social media apps attract an estimated 4.89 billion users worldwide in 2023. Considering there are about 7 billion people in the world in total, that’s a pretty significant percentage of people checking their TikTok, Instagram, Facebook, and other popular social media accounts.

And it’s not just the biggest apps that are attracting all the attention. With new social media platforms launching every day, it’s not surprising that the average person uses at least seven different social networks every month, according to Sprout Social, an online social media aggregator.

Multi-Platform Plan

So if you are focusing your social media marketing on just one or two platforms, you could be missing the lion’s share of potential online customers. To truly be successful, your business needs a multi-platform plan that focuses on both the biggest and most popular platforms as well as the up and coming apps.

People are fickle. They also have a tendency to chase after the newest, shiny thing. The most successful social media strategies take this into account, using a broad cross-section of platforms to capture the most customers as possible.

Lytron Strategic

How can you keep up with this fast-moving industry? If you spend most of your time and attention running your business, you can’t. Fortunately, Lytron Strategic already has you covered. Our team of experienced, knowledgeable social media strategists is familiar with the biggest sites as well as the newest ones. And we can develop a social media strategy for your business that addresses all of them.

Social media is bigger than it has ever been before. But, really, it’s only in its infancy. As this highly popular and potentially profitable industry continues to grow, Lytron Strategic can help your business capitalize on its popularity for your own benefit.

Social media is always changing. The platforms that were most popular last year may not bring the same number of results this year. And new platforms are springing up all the time. So how can business owners know which ones to spend their most time, attention, and effort on to get the best results?

Lytron Strategic is constantly monitoring the fast-changing world of social media so you can get the most for your digital marketing money. We track the trends, the news, and the traffic so you don’t have to. And we apply our knowledge to get your business’s posts in the places where they will get the best response.

Social Media Changes

So Twitter is now X. Facebook is now Meta and has its own platform called Threads. And Instagram is aping TikTok with a short-form video stream called Reels. And that’s just the past couple of months. There also are new platforms launghing all the time, many of which only appeal to a particular audience or age group.

People love social media. And they aren’t loyal to any particular site. Essentially, they will go to whatever sites is the most popular at the moment. Or to where their friends go. So keeping up with the fast-changing world of social media is helpful in engaging people in the platforms they use most.

Lytron Strategic

There’s very little value in spending time, money, and effort on a platform that was popular yesterday. Instead, smart businesses get their marketing message in the spaces people visit today. Social media is fickle. So keeping up with the changes can mean making the most of your digital marketing budget.

At Lytron Strategic, we maximize your business’s social media presence by only posting content on the pages where your customers (both current and future) are most likely to be spending the most time.

One of the biggest problems with social media is that it requires a lot of time and attention — especially for business owners seeking to promote their products and services online. People running their own small businesses don’t have a lot of time for setting up accounts, programming content, and researching strategies for attracting new followers and users.

Kids seem to have a better grasp of the intricacies of apps like Twitter, Facebook, Instagram, and TikTok. But do you really want to leave the management of your business’s social media marketing to your 12-year-old niece or nephew? No offense to Little Johnny, but there’s too much at stake to leave such an important element of your overall marketing to amateurs.

Trust the Professionals

At Lytron Strategic, managing social media for small businesses is what we do best. We can create accounts for your business on the most popular platforms and then launch highly effective digital marketing strategies that maximize results, getting you new customers, an improved online reputation, and most importantly more sales.

It often seems like anybody born before the year 2000 struggles with the technical issues related to social media management. Part of that is because small business owners don’t have a lot of time to stare at screens and learn the details of social media marketing. But that’s not a problem for you because Lytron Strategic already has you covered!

Lytron Strategic

Our team of energetic, enthusiastic social media marketers already have the knowledge, skills, and tools to put your small business at the top of the list of the most popular site by social media users in your immediate geographic area. That means people can find your business first, and choose it most often when they visit the most popular apps.

So if you don’t know a Facebook from a TikTok, don’t worry. Lytron Strategic already has everything you need.

Meta CEO Mark Zuckerberg has taken direct aim at Elon Musk by launching Threads, a competing social media app to the beleaguered Twitter. And the move seems to be working. In the first 48 hours since its launch, Threads has attracted more than 70 million new users.

Does that make Threads the new frontier for small businesses seeking to attract more local customers on social media, supplanting Twitter and even Instagram, which is also owned by Meta, formerly known as Facebook? Maybe.

Threads Benefits

One of the most appealing elements of Threads is that the app allows you to automatically migrate all of your followers and accounts you follow on Instagram directly to your new account. This frictionless experience offers a shortcut to other apps like Twitter, which require users to slowly build their contacts list.

And as perhaps a testament to its potential influence, the initial success of Threads already has made the social media world take notice and Twitter threaten legal action. So should your business consider opening, maintaining, and managing a Threads account? The answer is obviously, “Yes”. With that many new users and so much media attention, Threads is definitely the social media platform of the moment.

Lytron Strategic

While other marketers get up to speed, Lytron Strategic is already poised to promote your business on Threads. Our team of experienced, knowledgeable social media marketers already understands how to maximize your business’s profile on the app and use our skills to boost your company’s reputation while attracting a whole new world of prospective customers.

It’s not very often that a new app makes this much of a splash this quickly. So smart business owners strike while the iron is hot. Let Lytron Strategic help you launch your Threads account, increase your online profile, and use the success of Threads to contribute to your social media influence.

In 2023, most successful small businesses have a well-defined social media strategy. And that makes sense because most people still use their social media platforms on a daily — if not hourly — basis. So getting your brand out in front of prospective customers on places like Instagram, Twitter, and Facebook is critical.

But for how long? As new and more popular platforms — like TikTok, Twitch, and BeReal — grow in popularity, the more established sites are starting to lose their luster, at least to the younger, next generation of users who will make up the customer base of the future. So investing a lot of time, effort, and money in promoting your business on Facebook, for example, may not be the best use of your resources.

Next Gen Soc

Successful business owners look not just to the present, but to the future. So planning digital marketing strategies that focus on the newest and most popular social media platforms makes the most sense in the long run. Your small business will likely get more prospects with more loyalty if you reach them on a site that is aimed at the younger, tech-savvy user. And it absolutely needs to be built around video rather than text.

Social platforms that require a lot of typing and reading — like Twitter and Instagram — are losing ground to video-centric sites like TikTok and live-streaming platforms like Twitch. And BeReal rejects the falseness and shallow nature of older social media by offering more reality-based posts that offer both truth and depth.

Lytron Strategic

Social media is undergoing a sea change. What was popular a few years ago is outdated and unfashionable today. The most successful businesses keep up with the latest trends and exploit them to their benefit.

Lytron Strategic knows how to promote your business on today’s most popular platforms where you can reach customers who are actively seeking the kinds of products and services you offer.

Today, every successful company has a high social media platform. Publishing content regularly on Instagram, Twitter, TikTok, and other popular platforms makes sense because that’s where most customers are today.

But publishing just any type of content isn’t a great idea. The posts you publish need to be relevant, on brand, and offer something of value to the people who see them. Random, unhelpful posts will turn people away from your brand. But if you can find a way to post interesting, entertaining, or useful things on your business’s social media platforms, people will actively look forward to your posts rather than tune them out.

In other words, you want to give people something for nothing on social media.

Inform and Entertain

People don’t pay for social media. With a few specialized exceptions, most social media platforms are free to sign up for and free to use as often as people want. Companies like Twitter and Meta (Facebook) make their money from advertising.

Buying ads on the most popular social media sites is a good way to boost your business’s name recognition. But for smaller, local companies it can be cost-prohibitive. So a better way to raise your profile is to create social media accounts for your business and then focus on providing followers with useful, entertaining, or informative posts that actively engage them with your brand.

Managing Social Media

The job of social media manager pretty much didn’t exist a decade ago. But today the biggest companies are hiring young people to manage their social media in order to engage with customers on the fastest-growing platforms in history.

For small businesses like yours, however, it often makes more sense to trust experienced professionals like those at Lytron Strategic. We can craft, launch, and manage your social media sites with posts that make genuine connections with both new and existing customers.