Video is one of the most immediate and effective ways to communicate with a target audience.
The types of videos you produce are many. It can be a video promoting your business’s products or services, establishing your brand, or enhancing your reputation within the community. Or it can be an instructional video that teaches viewers something useful that they can use right away.
Or you can simply share somebody else’s video, providing your customers with relevant content that they can enjoy.
A Single Video Can Be Used Multiple Times – Not ‘One and Done’
One of the biggest benefits of video is that it can be used over and over again in a wide variety of different formats and contexts.
For example, let’s say you produce a video that teaches viewers something, such as training your employees on how to perform a specific task or showing your customers how to use a particular product you offer.
You might post that video on your website so that customers, employees, or others can access it and watch it at their convenience. But is that the end of the useful life of that video? Not at all!
Social Media and Other Uses
You can post that same video on your social media accounts, including Facebook, Twitter, Instagram, and others. It can be posted on all your accounts at the same time or staggered over time so that it appears on one then another a short time later, on a third in another week, and so on.
Staggering the distribution of your video on social media can help expand its audience. If a follower doesn’t happen to catch it on Facebook, for example, they might find it on Twitter when you post it a few days later.
You then can use the video in other places as well, such as an instant message, an email blast, or as a free giveaway during a future promotion.
Unlike other media, video has “legs” that allow you to post it multiple times to get exponential benefits from a single video production.