For today’s businesses to be successful, they need to do more than just make connections with new customers. They also need to constantly reinforce that relationship so that they come back to your business again and again.
Most businesses won’t survive if they have only one initial contact with a customer and then never see them again. The key to profitability is to build long-term relationships with people so that they come back to your business every time they need the products and services that you offer.
And it’s even better if your customers are so impressed with the quality of your business that they recommend you to their family, friends, and social media contacts.
The Power of Blogging
If you want to maintain your customer base and nurture these strong loyalty relationships, you need to continually give your customers something they genuinely want and can actually use.
Blogs fit this bill. Blogs offer customers something they will always find valuable: Information. This can include news about your company or its product and services, but it also can include useful information about things that genuinely matter to your customers, even if it isn’t directly related to your business.
In fact, the fewer direct promotions you offer with your blog, the stronger your relationships with your customers can be. When you connect with people as if you are their friend rather than constantly trying to sell them something, they will be more open to listening to what you have to say.
The Value of Blogging
Blogs are also one of the most cost-effective ways of marketing. Create them once and you can use them multiple times over a wide variety of different formats.
Blogs can be sent directly to your existing customer base via their email or RSS feeds. Or they can be posted on social media sites. Blogs also can be used to attract new customers.
At Lytron Design, we specialize in helping our clients develop effective blogging strategies that can help reinforce strong relationships with existing customers as well as broaden their client base.