The algorithms search engines like Google, Bing, and Yahoo use to create search engine results pages (SERPs) are highly complicated and top-secret. They also are constantly being updated, improved, and modified.
A lot of web page managers will spend endless hours trying to outsmart these algorithms, constantly scanning the web for anything that will give them an edge over the competition. In some instances, companies will pay thousands of dollars and devote weeks of resources to move up just a few spots on the SERP for their specific keywords.
Given today’s highly competitive online environment, it’s easy to get caught up in this web-based arms race. Unfortunately, it’s also easy to lose sight of the big picture.
Web Page Basics
Inserting a keyword here or moving an image there may marginally improve your page rankings. But if you really want to attract more people to your web pages all you really need to do is to provide high-quality content that people can actually use.
That’s what search engines value most. And it makes sense.
From Google’s perspective, they want web users to use their search engine more than any other because then they can sell more space to advertisers and make more money. And the best way to attract the highest number of web users is to give the best possible search engine experience.
Give Them What They Want
If people go to Google to find information or products they want to buy and instead discover links to low-quality websites that are only marginally related to what they are searching for, they are going to go somewhere else.
The same holds true for your web pages. If you don’t provide your customers or clients with what they want, they will keep searching until they find what they are looking for.
Google understands this. And you should, too.