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The Ruler Archetype

Brand Culture
Is about exuding prosperity and success
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Brand Voice
Commanding, Refined and Articulate
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Brand Experience
Feels like being a part of an exclusive club
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THE ARCHETYPE OF

The Ruler Personality

The Ruler desires control above all else and is a dominant personality. They get the job done on time, within budget, and above expectations. Rulers want to feel a sense of superiority and being a part of a V.I.P club. This is not about mass appeal but emphasizing the their exclusivity and power.

Objective

Create a prosperous, successful family or community control

Skill

Responsibility, leadership exercise power

Weakness

Being authoritarian, unable to delegate chaos, being overthrown

Characters

Ruler Story Archetype
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Barack Obama

Barack Obama was the first African-American president of the United States
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Elsa

Frozen Movie

Arthur Pyle King Arthur Of Britain

King Authur

The History of the Kings of Britain

Archetype Video Ads

THE ARCHETYPE OF THE RULER

Brands & Industries

Automotive (Luxury)
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Watch Manufacturers
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Hotels
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Formal Wear Apparel
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Power isn’t everything,
it is the only thing!

DRIVE

Power
Prosperity
Status
Success
Wealth

FEAR

Weakness
Insignificance
Failure
Poverty
Destitution
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